Whenever an advertisement comes on TV of some delicacy or a beverage, it does trigger a desire to savor its taste once. What would happen if this desire fulfills and the commercials instead of talking about the taste of a product, lets the viewers experience the taste?
Coke Zero has partnered with advertising agency Ogilvy & Mather and app Shazam, to start a new enterprise called “drinkable advertising”.
Coke Zero and Ogilvy & Mather have installed a “drinkable billboard” at White River State Park in Indianapolis, featuring a contour bottle and a swirling straw that shoots soda into six drinking fountains at the sampling station. The massive straw spells out the words “Taste It”.
You can watch the video to ‘taste’ the beverage here:
This innovative campaign by Coke Zero has ushered a new form of advertising that offers consumers a refreshing opportunity to experience the physical product which they usually might not be able to do otherwise.
Soft-drinks giant Coca-Cola has revealed for the first time that it produces 3 million tonnes of plastic packaging a year, which is equivalent to 200,000 bottles a minute, a report said on Thursday.
The data was provided to campaigner Ellen MacArthur, who is pushing for major companies and governments to do more to tackle plastic pollution, the Guardian reported.
The figures, which the company has refused to disclose in the past, reveal the amount of plastic packaging Coca-Cola produced in 2017.
It did not reveal the scale of its bottle production, but when its packaging footprint is translated into 500 ml PET plastic bottles, it amounts to about 108 billion bottles a year, more than a fifth of the world’s PET bottle output of about 500 billion bottles a year.
Coca-Cola is one of 31 companies, including Mars, Nestle and Danone, that have revealed how much plastic packaging they create as part of a drive for transparency by the Ellen MacArthur Foundation. Combined, they produce 8 million tonnes of plastic packaging a year.
But 150 other companies, including Pepsi Co, H&M, L’Oreal, Marks & Spencer, Burberry, which have signed up to MacArthur’s global commitment to reduce plastic pollution, are still refusing to publicly disclose figures.
In the report, the Foundation said data published for the first time, alongside what companies say they are doing to tackle plastic pollution, offered a new level of transparency about plastics and efforts to stop plastic waste and pollution.