Saturday, March 6, 2021
Home Science & Technology Video: Coke Zero creates first drinkable advertisement and it will blow your...

Video: Coke Zero creates first drinkable advertisement and it will blow your mind

ht_coke_billboard2_lb_15040_4x3_992

By NewsGram Staff Writer

Whenever an advertisement comes on TV of some delicacy or a beverage, it does trigger a desire to savor its taste once. What would happen if this desire fulfills and the commercials instead of talking about the taste of a product, lets the viewers experience the taste?

Coke Zero has partnered with advertising agency Ogilvy & Mather and app Shazam, to start a new enterprise called “drinkable advertising”.

Coke Zero and Ogilvy & Mather have installed a “drinkable billboard” at White River State Park in Indianapolis, featuring a contour bottle and a swirling straw that shoots soda into six drinking fountains at the sampling station. The massive straw spells out the words “Taste It”.

You can watch the video to ‘taste’ the beverage here:

This innovative campaign by Coke Zero has ushered a new form of advertising that offers consumers a refreshing opportunity to experience the physical product which they usually might not be able to do otherwise.

STAY CONNECTED

19,120FansLike
362FollowersFollow
1,773FollowersFollow

Most Popular

How To Change Your Routine To Decrease Anxiety

Anxiety is something that it seems like almost everyone is dealing with in the current age, and it’s no wonder as to why. There...

Study: Covid19 Survivors Likely To Be Affected By Cognitive Complications

A large proportion of Covid-19 survivors may be affected by neuropsychiatric and cognitive complications, say, researchers, including one of Indian-origin. The study, published in...

Covid19 Death: Intellectual Disability Appears To Be A Risk Factor

Intellectual disability appears to be second only to older age as a risk factor for dying from Covid-19, new research has found, suggesting the...

WHO: Covid-19 Caused More “Mass Trauma” Than World War II

World Health Organization (WHO) officials have said that the ongoing Covid-19 pandemic has caused more "mass trauma" than World War II and warned of...

What Does Comprehensive Knowledge Around Sexual Health And Well-Being Entails?

Change is the primary theme of adolescence. There are rapid bodily changes, emotions run high and society suddenly views you as an adult! Curiosity,...

Ashtottaram 40: OṀ ŚĀNṪIBHŨMYAI NAMAH

By Devakinanda Pasupuleti Ashtottaram 40) OṀ ŚĀNṪIBHŨMYAI NAMAH: Ashtottaram 40: OṀ (AUM)-`SAAN-ṪI-BHOO-MYAI— NA-MA-HA ॐ शान्तिभूम्यै नमः            (Śānṫih: Peace, calmness, repose, tranquility) Shanti means peace in body, peace in...

Indians In West Indian National Football

By Dr. Kumar Mahabir  Indians in India and the Indian Diaspora love cricket. However, it seems that football - also called soccer - is not...

A Gentleman’s Guide With A Detailed Regime For The Amateur To The Pro

While picking the right products can be a daunting task, men are serious about grooming, self-care, and wellness routines. With the changes the world...

Recent Comments