Video Shows People Casually Discussing Gene Editing

The National Academy of Sciences posted the video earlier this week

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This image made from the National Academy of Sciences website on Oct. 2, 2019, shows part of a video of people discussing gene editing and designer babies. VOA

A new video that shows people casually discussing gene editing and designer babies is making waves because of who posted it: the government-funded group leading efforts to set standards for the ethically dicey science.

The National Academy of Sciences posted the video earlier this week. It also sent a tweet that it removed after criticism arose. The tweet asked, “Do you dream of having a top student or star athlete?” And it said gene editing might eventually make this possible.

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A new video that shows people casually discussing gene editing and designer babies is making waves because of who posted it: the government-funded group leading efforts. Pixabay

Most scientists and the academy itself oppose altering the DNA of embryos to bestow such traits.

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Last year, a Chinese researcher’s claim to have edited the genes of twin girls was widely denounced and led to new calls for oversight. The academy has formed a scientific panel to consider that. (VOA)

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Influencers on Instagram Can Now Earn from ads on IGTV Content

Instagram brings video ads for creators to make money directly from their content on Live and IGTV

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Instagram
Instagram lets content creators earn from IGTV videos. Pixabay

Facebook-owned Instagram is rolling out new tools for creators to make money directly from their content on Live and IGTV by bringing video ads to the platform as per Technology News.

To begin with, the ads will only appear when people click to watch IGTV videos from previews in their feed, and the initial round of ads will be vertical videos up to 15 seconds long.

Instagram will share at least 55 per cent of the revenue from these ads with creators, which would motivate more influencers to create material for IGTV.

“Starting next week, we are introducing ads in IGTV, our long-form video destination. We want to support creators’ investment in IGTV by sharing advertising revenue with them,” Instagram said in a statement on Wednesday.

In addition to ads, Instagram would also roll out ‘badges’ next month that can be purchased by subscribers from their favorite creators.

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Instagram will share at least 55 per cent of the revenue from these ads with creators. Pixabay

Badges will appear next to a person’s name throughout the live video.

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“Fans who have purchased badges in Live will stand out in the comments and unlock additional features, including placement on a creator’s list of badge holders and access to a special heart,” said the company.

Badges will roll out to a few countries in the coming months, including the US, the UK, Brazil, Germany, France, Italy, Turkey, Spain and Mexico. (IANS)

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Oglivy Launches Video Campaign Promoting Love of Couples in Lockdown

To celebrate the bonding of couples and blur the gender lines amid lockdown Oglivy, India has launched a video campaign

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A video campaign to promote bonding is started by Oglivy India. Pixabay

While the current situation has imposed social restrictions, caused financial uncertainty, increased stress and anxiety, it has also provided couples with extra time to spend together, helping them bond better. Capturing the moments of togetherness and companionship, W released a shot-at-home music video showcasing how the lockdown has brought many men and women closer.

The overarching theme of the video is ‘W is M, M is W’, representing Men and Women who are working together, having fun together, and empowering each other along the way. Conceptualized by Ogilvy India, the video captures how the lockdown has blurred gender lines, as men and women have found new ways to bond together by partaking in the others’ work and making it theirs. With the larger goal of surviving the unprecedented crisis, the video celebrates the loving, caring, and understanding efforts from both men and women towards shared learning and growing love and mutual respect.

The video resonates with the idea of equal stake and equal responsibilities where both parties are stepping up to fulfil daily commitments together and enabling each other.

“Today, despite all the office work at home, couples have found time and new ways to bond together, triggering a transformation where men and women are sharing and owning daily responsibilities equally. By donning each other’s hats, couples have blurred the gender lines, fostering greater understanding and mutual respect between each other.

Couples
This video campaign promotes love and bonding. Pixabay

The W is M and M is W is all about these endearing stories of companionship. With W always resonating with the modern women and rooting for progressive culture, we feel the companionship depicted in the video is a celebration in itself,” Anant Daga, Managing Director, TCNS Clothing Co. Ltd. said.

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Ritu Sharda, Chief Creative Officer, Ogilvy India (North) said, “As life turned upside down, and we found ourselves huddled together at home, we realised something beautiful that MEN & WOMEN may be different but are somewhere like two sides of the same coin. Staying in has made us realize that our roles as homemakers were not sacrosanct and when situations demanded we could step into each other’s shoes effortlessly. This role reversal has made us see each other in a new light of respect and admiration. And this is what W’s latest film W is M is all about, a tale of togetherness and companionship that helped many wade through this time with a smile on their face. Because M is W and W is M”. (IANS)

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Visit Switzerland Virtually This Summer Vacation

Switzerland tourism encourages people to stay indoors and helps them discover the Alpine glory

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Lag da Breil, Switzerland. Reservoir with currently low water level. Wikimedia Commons

Under normal circumstances, most of us right now would be diligently planning our summer vacations, but these are trying times.

As the COVID-19 pandemic spreads across major parts of the world, many countries are doing what they can to keep their citizens safe. Restrictions on domestic and global travel are one of them.

Switzerland Tourism, while encouraging travellers across the world to stay home and stay safe, has launched a new campaign – #dreamnowtravellater – to keep hope afloat in travellers across the world giving them something to look forward to when the pandemic is finally behind us.

A short video released by the Switzerland Tourism board shares with the world the message to “Dream Now Travel Later” against a backdrop of its stunning landscapes. It assures the world that the beautiful country will pause time and stay the way it is and be ready to welcome visitors when the world opens up. The video asks people to stay home and stay safe until that time comes.

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Waltensburg/Vuorz, Switzerland – ruins of a castle Munt Sorn Gieri (Burg Jörgenberg)
Summary. Wikimedia Commons

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At a time when the world is burdened with stress and worry, the tourism board encourages people to dream instead of the majestic mountains, fresh alpine air, gorgeous trains, scenic lakes and the wonderful architecture of Switzerland that are all waiting for them. The video aims to spread positivity and hope to inspire people to look forward to good times when this crisis is over.

Authorities in Zermatt have been spreading the spirit of hope and resilience for communities across the world by projecting flags of different countries along with messages of hope and positivity designed by artist Gerry Hofstetter on the majestic Matterhorn peak. Through the display of these images, the village shows its solidarity with people from different nations who are currently suffering and is grateful to those who are helping the world to overcome the crisis. (IANS)