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Videos Featuring Kids Under 13 Years Gather Three Times More Traction on YouTube

While only a small number of English language videos were targeted at children, they still received more views

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US-based Pew Research Centre assembled a list of popular YouTube channels that existed through late 2018, and it analyzed all of the videos that those channels produced during the first week of January 2019. Pixabay

At a time when YouTube is facing flak for not being careful with issues concerning children, a new study shows that videos featuring kids under 13 years gather three times more traction on the platform.

US-based Pew Research Centre assembled a list of popular YouTube channels that existed through late 2018, and it analyzed all of the videos that those channels produced during the first week of January 2019.

While only a small number of English language videos were targeted at children, they still received more views on average than other videos that were not targeted at children, The Verge reported on Thursday, citing the report.

However, according to a YouTube spokesperson, the top categories on the app do not include kids specifically. Comedy, music, sports and ‘how to’ remain the most popular categories.

YouTube, Videos, Kids
At a time when YouTube is facing flak for not being careful with issues concerning children, a new study shows that videos featuring kids under 13 years gather three times more traction. Pixabay

Still, including kids in videos to increase views is a facet of YouTube that many creators have picked up on, the report said.

One of the largest family vlogging channels on YouTube — The Ace Family — amassed more than 16 million subscribers in around three years.

Jake Paul, a famed vlogger known for his pranks, invited a family to live in his house so he could vlog with their four-year-old-son Tydus.

As of now, YouTube’s current terms of service state that its platform is not intended for children under the age of 13.

Also Read- Zomato Introduces “Infinity Dining” Plan for Its “Gold” Subscribers

Earlier this week, YouTube came under the scanner for promoting white supremacy by letting a kids’ channel show racist content by portraying “beauty” and “ugly” looks in fair and dark skin shades, and failing to remove it despite reports.

Last week, Google reached a multimillion-dollar settlement with the US Federal Trade Commission (FTC) over alleged violations of children’s data privacy laws on YouTube. (IANS)

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YouTube Originals Released Post September 24 to be Free with Ads

The video-sharing site, in an email to Premium subscribers, said that Premium members will have early access to the shows, along with bonus footage

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FILE - Silhouettes are seen in front of a Youtube logo, in this picture illustration taken in Zenica, Oct. 29, 2014. VOA

Months after confirming that its Originals programming would soon be free with advertisements, YouTube has finally announced content released after September 24 will be available to non-YouTube Premium subscribers as well.

“The new freemium model for YouTube’s original content begins after September 24, 2019. All YouTube Originals series, movies, and live events moving forward will be free to watch with ads for ‘non-members’.

“However, there will be tiering system where Premium subscribers ‘get immediate access to every episode of a new season’ for binging. Free watchers will have to wait for each new instalment to be released,” 9to5Google recently reported.

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The YouTube Music app is displayed on a mobile phone in Los Angeles. VOA

The video-sharing site, in an email to Premium subscribers, said that Premium members will have early access to the shows, along with bonus footage.

Also Read: DP Ruto Says He’s Ready to Face Raila in 2022

This is being seen as the Google-owned video sharing platform’s new “Single Slate” strategy and comes at a time when most other media companies such as Netflix and Amazon Prime are putting content behind paywalls. (IANS)