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Videos on Plastic Surgery Found on YouTube Can be Misleading, Study Reveals

YouTube is for marketing. The majority of the people who post these videos are trying to sell you something

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YouTube videos on plastic surgery can be misleading: Study. Pixabay
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Do you turn to YouTube for advice on cosmetic surgery procedures? Beware, most of these are misleading marketing campaigns posted by non-qualified medical professionals, researchers have warned.

Researchers at the Rutgers University found that the millions of people who turn to YouTube as a source for education on facial plastic surgery receive a false understanding that does not include the risks of alternative options.

“Videos on facial plastic surgery may be mainly marketing campaigns and may not fully be intended as educational,” said lead author Boris Paskhover, Assistant Professor at the varsity.

For the study, the team evaluated 240 top-viewed videos with 160 million combined views that resulted from keyword searches for ‘blepharoplasty’, ‘eyelid surgery’, ‘dermal fillers’, ‘facial fillers’, ‘otoplasty’, ‘ear surgery’, ‘rhytidectomy’, ‘facelift’, ‘lip augmentation’, ‘lip fillers’, “rhinoplasty’ and/or ‘nose job’.

The researchers also evaluated the people who posted the videos, including whether they were health care professionals, patients or third parties.

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Even videos posted by legitimate board-certified surgeons may be marketing tools made to look like educational videos. Pixabay

A majority of videos did not include professionals qualified in the procedures portrayed, including 94 videos with no medical professional at all.

Even videos posted by legitimate board-certified surgeons may be marketing tools made to look like educational videos, Paskhover noted.

Also Read- Typhoon Rumbia Arrives in Shanghai

“Patients and physicians who use YouTube for educational purposes should be aware that these videos can present biased information, be unbalanced when evaluating risks versus benefits and be unclear about the qualifications of the practitioner,” he said.

“YouTube is for marketing. The majority of the people who post these videos are trying to sell you something,” he stated. (IANS)

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YouTube Gives Its Content Creators A Chance To Monetize Their Content

Earlier in January, YouTube had fixed a time limit for advertisements to 20 seconds.

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More non-skippable ads coming to YouTube. Pixabay

Google-owned YouTube is expanding the concept of non-skippable advertisements on its platform for the creators to monetise their content and earn more revenue.

The change will begin rolling out from next week and eligible creators will get a notification in their dashboard, company officials said in a video uploaded on YouTube’s Creator Insider channel, late on Friday.

Creators would also get an option to turn on non-skippable ads for already existing videos on their channels.

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The content-sharing platform is also adding a tool, thus, allowing creators to add or remove non-skippable advertisements in bulk. Pixabay

The content-sharing platform is also adding a tool, thus, allowing creators to add or remove non-skippable advertisements in bulk on multiple videos to analyse for themselves whether or not this new feature is engaging audiences and extracting revenue flow.

Also Read: Video- Social Media and Risks Associated with it

The new feature would reach all creators who are part of the “YouTube Partner Programme” who monetise their content on the platform.

Earlier in January, the company had fixed a time limit for advertisements to 20 seconds. (IANS)

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