Never miss a story

Get subscribed to our newsletter


×
Virat and Anushka Sharma at an event, wikimedia commons

Star couple Virat Kohli and Anushka Sharma have been roped in as the first official brand ambassadors of Flipkart-owned ecommerce platform, Myntra.

Its campaign ‘Go Myntra-la-la’ brings alive the joyful experience of shopping and kicks-off with an ad film starring the star couple, read a statement.


Virat and Anushka share a lot of common passions, and shopping is one of them.

Amar Nagaram, Head at Myntra-Jabong, said: “The association of Bollywood and sports with fashion needs no introduction and hence having Virat and Anushka as the face of this new campaign will enable us to build strong brand salience and establish the joy and convenience of shopping on Myntra.”

The musical film opens with viewers witnessing Anushka pushing a shopping cart with Virat sitting in it. It then goes to Anushka, walking in style as she comes next to a fashion billboard, she whips out her smart phone and taps the brand icon and scans the floral dress on the billboard.


Anushka, Virat got married in Italy.

The app throws up the same dress, ready to be shopped.

In the film, however, the editor takes us straight to Anushka continuing her walk with the new dress. It then cuts to Virat browsing through various sneaker options to choose from before he settles on his perfect pair.

Also Read- Actress Jacqueline Fernandez Helps to Rebuild Lives in Sri Lanka

The film goes back to the couple enjoying a moment of fun with a shopping cart.

The couple, fondly called Virushka, have endorsed brands like Head and Shoulders and Manyavar. (IANS)


Popular

Unsplash

Canadian researchers have discovered an overlooked gene that plays a major role in the development of antibodies

Canadian researchers have discovered an overlooked gene that plays a major role in the development of antibodies, which help the immune system recognize and fight viruses including SARS-CoV-2, bacteria and other causes of infectious disease. The gene -- FAM72A -- facilitates production of high-quality antibodies by enabling the effect of an enzyme called AID (for Activation-Induced Deaminase), the researchers showed.

Immunologists have known for two decades that AID is essential to produce antibodies capable of clearing infections, but the full mechanism of its effect has remained unknown. "Our findings answer the long-standing question of how AID does its work," said Alberto Martin, a professor of immunology at the University of Toronto's Temerty Faculty of Medicine. "FAM72A helps AID to promote mutations in antibody genes that are essential for the development of effective antibodies," he added.

Virus Pathogen Antibody - Genetic mutations that lead to lasting changes in DNA occur through a process called mutagenesis. | Pixabay

Keep Reading Show less
IANS

Mahanadi Coalfields Limited (MCL), a subsidiary of Coal India will set up a 50 megawatt (MW) solar power plant in Odisha's Sambalpur

Mahanadi Coalfields Limited (MCL), a subsidiary of Coal India will set up a 50 megawatt (MW) solar power plant in Odisha's Sambalpur at a total cost of Rs 301.92 crore, moving steadily towards its goal to achieve carbon neutrality by 2024. MCL has placed a turnkey order to set-up a 50 MW solar power plant with a Chennai-based firm M/s Hild Energy Ltd, which will establish this green energy project within a timeline of 10 months, the MCL said in a statement on Saturday.

This solar plant would cater to the captive power requirement of MCL. The Central PSU had successfully set-up a 2MW solar power plant in Sambalpur in 2014. The company said it has pledged a target of installing 182 MW of solar power by 2024 in order to become a net zero energy company, aligning itself to use cleaner forms of energy for coal production.

white and blue solar panel system The company said it has pledged a target of installing 182 MW of solar power by 2024. | Photo by Mariana Proença on Unsplash

Keep Reading Show less
IANS

As the nation celebrated the 114th birth anniversary of his father - renowned poet Harivansh Rai Bachchan - megastar Amitabh Bachchan remembered his dad as he penned a heartfelt note for him.

As the nation celebrated the 114th birth anniversary of his father - renowned poet Harivansh Rai Bachchan - megastar Amitabh Bachchan remembered his dad as he penned a heartfelt note for him. The actor took to his blog where he poured his heart out and also shared an unseen photo with his father. The image in question is from Big B's wedding in 1973, where the two are caught in a sweet moment as they look at each other.

Amitabh Bachchan wrote on his blog,

"My Father , my all .. November 27th his birth in the year 1907 .. Which makes it his 114th Anniversary .. He is in the heavens, with my Mother and they celebrate .. as do we , in thought word and deed .. (sic). But first."


Keep reading... Show less