Friday November 22, 2019

Virat Kohli, Anushka Sharma Bag New Brand Endorsement

The couple, fondly called Virushka, have endorsed brands like Head and Shoulders and Manyavar

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Celebrities are also normal human beings -- just like any other person, and I feel people should let them have their space,
Virat and Anushka Sharma at an event, wikimedia commons

Star couple Virat Kohli and Anushka Sharma have been roped in as the first official brand ambassadors of Flipkart-owned ecommerce platform, Myntra.

Its campaign ‘Go Myntra-la-la’ brings alive the joyful experience of shopping and kicks-off with an ad film starring the star couple, read a statement.

Virat and Anushka share a lot of common passions, and shopping is one of them.

Amar Nagaram, Head at Myntra-Jabong, said: “The association of Bollywood and sports with fashion needs no introduction and hence having Virat and Anushka as the face of this new campaign will enable us to build strong brand salience and establish the joy and convenience of shopping on Myntra.”

The musical film opens with viewers witnessing Anushka pushing a shopping cart with Virat sitting in it. It then goes to Anushka, walking in style as she comes next to a fashion billboard, she whips out her smart phone and taps the brand icon and scans the floral dress on the billboard.

Anushka Virat to tie the knot in Italy!!!
Anushka, Virat got married in Italy.

The app throws up the same dress, ready to be shopped.

In the film, however, the editor takes us straight to Anushka continuing her walk with the new dress. It then cuts to Virat browsing through various sneaker options to choose from before he settles on his perfect pair.

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The film goes back to the couple enjoying a moment of fun with a shopping cart.

The couple, fondly called Virushka, have endorsed brands like Head and Shoulders and Manyavar. (IANS)

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Actress Anushka Sharma Acknowledges Shah Rukh Khan As The Most Giving Artist She Has Worked With

She thanked the team, including actress Katrina Kaif, for making "a dream turn into a beautiful reality"

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Anushka Sharma
Anushka Sharma (Wikimedia Commons)

‘Zero’ is actress Anushka Sharma’s fourth film with Shah Rukh Khan. She says he is the most giving artiste and that she has done some of her most challenging roles with him.

In a social media post on Thursday, Anushka recounted the “beautiful coincidence” that ‘Zero’ is for her.

“I realised this very recently and I had to put it out. I started my career with you Shah Rukh and it’s really beautiful that on my tenth anniversary as an actor, we are releasing our fourth film together,” Anushka wrote.

The actress had started her film career with Shah Rukh-starrer ‘Rab Ne Bana Di Jodi’ and has featured with him in ‘Jab Tak Hai Jaan’ and ‘Jab Harry Met Sejal’.

In a message to SRK, she said: “I would like to say that you are the most giving actor that I have worked with. It is strange and beautiful that I have done some of my most challenging works with you.

Anushka Sharma
SRK is most giving actor I’ve worked with: Anushka Sharma. Wikimedia Commons

“In the journey of our four films, I have seen myself grow and I have seen you being there and showing the same enthusiasm and support for me to shine.”

‘Zero’ is directed by Aanand L. Rai, writer Himanshu Sharma and actor-producer Shah Rukh. In the film, releasing on Friday, Anushka essays a woman with cerebral palsy.

“It is incredible that they have dared to dream, dared to think that they can create something so spectacularly new. It is one of my most challenging roles and thank you Aanand L. Rai for believing in me, for letting me create Aafia on screen.”

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On her character, Anushka said: “She is an embodiment of strength, happiness, resolve and love and I am so proud to present this incredible person to you. I wish this world had more people like Aafia.”

She thanked the team, including actress Katrina Kaif, for making “a dream turn into a beautiful reality”. (IANS)