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Virat Kohli to Endorse Male Grooming Products

The brand values Virat as a key influencer to drive it among millennials

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Virat Kohli to Endorse Male Grooming Products
Virat Kohli to Endorse Male Grooming Products. (Wikimedia Commons)
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Indian cricket skipper and youth idol Virat Kohli has been announced as brand ambassador for the male grooming product range for Philips India.

In the build-up to the launch of the latest range of Philips Trimmers BT 3000, Kohli said in a statement: “I am very excited and proud to be associated with an iconic brand like Philips. I love my beard to be always perfectly styled,” he said, adding that he likes products which help him groom his beard into any style that feels right to him.

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The brand values Virat as a key influencer to drive it among millennials.

Dipti Jagdev Shah, Senior Marketing Director and Business Head, Philips Personal Care, said: “To associate with Virat Kohli is a natural choice – his beard is the most loved aspect of this stylish youth icon and Virat personifies our brand philosophy of the modern man flawlessly.” (Bollywood Country)

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Five Grooming Essentials For Men

Priyanka Tyagi, Cosmetologist, Skeyndor India, suggests a list of grooming products for men

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Five Grooming Essentials For Men
Five Grooming Essentials For Men. Pixabay

Like women, even men need to look and smell fabulous. Look beyond your shaving kit to be well-groomed.

Priyanka Tyagi, Cosmetologist, Skeyndor India, suggests a list of grooming products for men:

– Facial cleanser: Cleansers especially designed for men should be used to extract the excess oil while moisturising also.

– Shaving kit: It must consist of a gentle shaving gel or foam or cream which softens the facial hair. After shave is important for men as it not only works as an anti-inflammatory product but also helps in healing the micro-scars caused due to shaving. A good quality razor may save them from a lot of cuts.

A shaving kit is a must for all men
A shaving kit is a must for all men. Pixabay

– Moisturiser: In addition to all this, men should not forget to use a moisturiser. A man’s skin needs to be moisturised on a regular basis as the moisture of their skin gets depleted with every shave. If they want to save time and product usage, they may opt for moisturisers which have sunblock too.

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– Hair products: Hair care products like oil or hair nourishing creams or gels are essential to make their hair look neat, stylish and healthy.

– Deodorant: Men have highly active sweat glands, so a deodorant or body fragrance is a must. These products will control body odour and make you feel fresh throughout the day. (Bollywood Country)

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