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Virat Kohli to Endorse Male Grooming Products

The brand values Virat as a key influencer to drive it among millennials

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Kohli emerged the lone batting star for the visitors in the 31-run loss at Edgbaston, with scores of 149 and 51, which also led him to topple banned Australian batsman Steve Smith from the No.1 Test spot in the International Cricket Council (ICC) rankings. Wikimedia Commons
Kohli emerged the lone batting star for the visitors in the 31-run loss at Edgbaston, with scores of 149 and 51, which also led him to topple banned Australian batsman Steve Smith from the No.1 Test spot in the International Cricket Council (ICC) rankings. Wikimedia Commons

Indian cricket skipper and youth idol Virat Kohli has been announced as brand ambassador for the male grooming product range for Philips India.

In the build-up to the launch of the latest range of Philips Trimmers BT 3000, Kohli said in a statement: “I am very excited and proud to be associated with an iconic brand like Philips. I love my beard to be always perfectly styled,” he said, adding that he likes products which help him groom his beard into any style that feels right to him.

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The brand values Virat as a key influencer to drive it among millennials.

Dipti Jagdev Shah, Senior Marketing Director and Business Head, Philips Personal Care, said: “To associate with Virat Kohli is a natural choice – his beard is the most loved aspect of this stylish youth icon and Virat personifies our brand philosophy of the modern man flawlessly.” (Bollywood Country)

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Virat Kohli, Anushka Sharma Bag New Brand Endorsement

The couple, fondly called Virushka, have endorsed brands like Head and Shoulders and Manyavar

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Celebrities are also normal human beings -- just like any other person, and I feel people should let them have their space,
Virat and Anushka Sharma at an event, wikimedia commons

Star couple Virat Kohli and Anushka Sharma have been roped in as the first official brand ambassadors of Flipkart-owned ecommerce platform, Myntra.

Its campaign ‘Go Myntra-la-la’ brings alive the joyful experience of shopping and kicks-off with an ad film starring the star couple, read a statement.

Virat and Anushka share a lot of common passions, and shopping is one of them.

Amar Nagaram, Head at Myntra-Jabong, said: “The association of Bollywood and sports with fashion needs no introduction and hence having Virat and Anushka as the face of this new campaign will enable us to build strong brand salience and establish the joy and convenience of shopping on Myntra.”

The musical film opens with viewers witnessing Anushka pushing a shopping cart with Virat sitting in it. It then goes to Anushka, walking in style as she comes next to a fashion billboard, she whips out her smart phone and taps the brand icon and scans the floral dress on the billboard.

Anushka Virat to tie the knot in Italy!!!
Anushka, Virat got married in Italy.

The app throws up the same dress, ready to be shopped.

In the film, however, the editor takes us straight to Anushka continuing her walk with the new dress. It then cuts to Virat browsing through various sneaker options to choose from before he settles on his perfect pair.

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The film goes back to the couple enjoying a moment of fun with a shopping cart.

The couple, fondly called Virushka, have endorsed brands like Head and Shoulders and Manyavar. (IANS)