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Virat Kohli replaces Shah Rukh Khan as India’s choice of brands, says a report

According to a report by a valuation advisor, star cricketer Virat Kohli has replaced Bollywood superstar Shah Rukh Khan as India's top-ranking celebrity brand.

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Virat Kohli replaces Shah Rukh Khan as India's choice of brands, says a report.
Virat Kohli replaces Shah Rukh Khan as India's choice of brands, says a report. wikimedia commons
  • Virat Kohli replaced Shah Rukh Khan as India’s top ranking celebrity brand
  • Kohli is now the first choice of brands to engage and attract consumers

Mumbai, Dec 20, 2017: Star cricketer Virat Kohli has replaced Bollywood superstar Shah Rukh Khan as India’s top-ranking celebrity brand, according to a report by a valuation advisor.

In the 2017 report titled ‘Rise of the Millennials: India’s Most Valuable Celebrity Brands’, Duff & Phelps said that Kohli topped the list with brand value of $144 million, followed by actors Shah Rukh ($106 million), Deepika Padukone ($93 million), Akshay Kumar ($47 million) and Ranveer Singh ($42 million).

Duff & Phelps, a global valuation and corporate finance advisor, published the third edition of its annual study of celebrity brand values in India.

“For the first time since we began publishing our rankings, Shah Rukh Khan has slipped from the top ranking and been replaced by Virat Kohli. Kohli is now the first choice of brands to engage and attract consumers, fueled by his extraordinary on-field performances and off-field charisma,” Varun Gupta, Duff & Phelps Managing Director and Region Leader — India, Japan and Southeast Asia, said in a statement.

“In addition to Kohli, other young celebrities such as actress Alia Bhatt, actor Varun Dhawan and badminton champion P.V. Sindhu have either risen in the rankings or entered our top 15 list, backed by note-worthy performances in their respective fields and strong endorsement signings over the last year,” Gupta added.

Aviral Jain, Duff & Phelps Director, said: “While Bollywood celebrities continue to dominate the top 15, sportspersons are providing tough competition as Kohli, Mahendra Singh Dhoni and Sindhu, collectively valued at $180 million, account for almost a quarter of the total celebrity brand value of the top 15.”

The report also highlights evolving trends in the brand endorsements space, including celebrities endorsing tourism campaigns, backing various sports tournaments/franchises, and launching their own line of merchandise. (IANS)

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Shah Rukh Khan Feels The Need of Video Literacy in Our Country

On work front, Shah Rukh will be seen in Anand L. Rai's "Zero" followed by Mahesh Mathai's "Saare Jahaan Se Achha" playing role of an Indian astronaut Rakesh Sharma

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A fan Dangal between the onscreen Dangal girls for Shah Rukh Khan
Shahrukh Khan, VOA

Bollywood superstar Shah Rukh Khan has said that we need to have video literacy in our country.

Shah Rukh Khan was addressing the media at the “Mumbai 2.0” event here on Saturday. It was organised by the Government of Maharashtra along with Chief Minister Devendra Fadnavis.

Shah Rukh said that he wants to work towards growing video literacy in India, he said, “Now I have got the opportunity to do something at least in my field from which our younger generation can learn something. I think with social media, media itself has become a larger platform than it was just with television and films whether it was Indian films or even international television,”

“Social media is making everybody media savvy and I feel we still don’t have video literacy in our country. Cinema is an audio-visual medium and our culture is mainly based on talking. We are the people who listen to music and we talk a lot in our country but we don’t give importance to visual medium. We have poets, writers and singers but visual medium is growing so fast all over the world.”

Shah Rukh Khan
We need to have video literacy in India: Shah Rukh Khan.

Shah Rukh added that one has to learn to differentiate between good and bad content, he said, “When we earlier used to listen to ‘Twinkle twinkle little stars’ poem then we used to imagine stars in front of our eyes but now everything is available on internet so, one has to learn to differentiate between good and bad content and for that, we need to have video literacy.”

Shah Rukh said it is important to make sure the younger generation is aware about the glorious culture of the country.

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“I believe in archival and I feel things should be archived. We have film division in Mumbai so, I know that people are making their effort on that front but I wanted to establish an archival centre and that archival centre can develop digital content for children also.”

On work front, Shah Rukh will be seen in Anand L. Rai’s “Zero” followed by Mahesh Mathai’s “Saare Jahaan Se Achha” playing role of an Indian astronaut Rakesh Sharma. (IANS)