Virat Kohli replaced Shah Rukh Khan as India’s top ranking celebrity brand
Kohli is now the first choice of brands to engage and attract consumers
Mumbai, Dec 20, 2017: Star cricketer Virat Kohli has replaced Bollywood superstar Shah Rukh Khan as India’s top-ranking celebrity brand, according to a report by a valuation advisor.
In the 2017 report titled ‘Rise of the Millennials: India’s Most Valuable Celebrity Brands’, Duff & Phelps said that Kohli topped the list with brand value of $144 million, followed by actors Shah Rukh ($106 million), Deepika Padukone ($93 million), Akshay Kumar ($47 million) and Ranveer Singh ($42 million).
Duff & Phelps, a global valuation and corporate finance advisor, published the third edition of its annual study of celebrity brand values in India.
“For the first time since we began publishing our rankings, Shah Rukh Khan has slipped from the top ranking and been replaced by Virat Kohli. Kohli is now the first choice of brands to engage and attract consumers, fueled by his extraordinary on-field performances and off-field charisma,” Varun Gupta, Duff & Phelps Managing Director and Region Leader — India, Japan and Southeast Asia, said in a statement.
“In addition to Kohli, other young celebrities such as actress Alia Bhatt, actor Varun Dhawan and badminton champion P.V. Sindhu have either risen in the rankings or entered our top 15 list, backed by note-worthy performances in their respective fields and strong endorsement signings over the last year,” Gupta added.
Aviral Jain, Duff & Phelps Director, said: “While Bollywood celebrities continue to dominate the top 15, sportspersons are providing tough competition as Kohli, Mahendra Singh Dhoni and Sindhu, collectively valued at $180 million, account for almost a quarter of the total celebrity brand value of the top 15.”
The report also highlights evolving trends in the brand endorsements space, including celebrities endorsing tourism campaigns, backing various sports tournaments/franchises, and launching their own line of merchandise. (IANS)
India captain Virat Kohli on Sunday became the top-ranked batsman in Test cricket for the first time in his career as he ended Australian Steven Smith’s reign of nearly 32 months.
Kohli scored 149 and 51 in India’s 31-run defeat in the first Test in Birmingham against England and has gone up by 31 points, according to an International Cricket Council (ICC) release.
“The 29-year-old right-hander from Delhi also became the seventh India batsman and first since Sachin Tendulkar in June 2011, to top the rankings for Test batsmen, which were released on Sunday morning following the conclusion of the Edgbaston Test,” ICC said.
Kohli now leads Smith (who had held the top spot since December 2015) by five points, but will have to maintain the form in the remaining four Tests to finish the series as the world’s highest-ranked batsman.
Tendulkar had joined South Africa’s Jacques Kallis in the number one position in January 2011, but had dropped to second spot following the Jamaica Test in June 2011 after he had missed the three-Test series against the West Indies.
Apart from Kohli and Tendulkar, Rahul Dravid, Gautam Gambhir, Sunil Gavaskar, Virender Sehwag and Dilip Vengsarkar are the other India batsmen to have achieved number one rankings during their careers.
However, at 934 points, Kohli has become India’s highest-ranked batsman, 14th overall, on the all-time tally of points. Kohli had entered the Edgbaston Test on 903 points, 13 points behind Gavaskar, and is now ahead of the ICC Cricket Hall of Famer by 18 points.
If Kohli can deliver another strong performance in the second Test at Lord’s, then he can break into the top-10 by leapfrogging Matthew Hayden, Kallis and AB de Villiers, whose highest points tally was 935 each. Donald Bradman (961) and Steve Smith (947) are the two batsmen sitting on top of this exclusive list.
Kohli, who powered India to the ICC U19 Cricket World Cup title in 2008 and then won the prestigious Sir Garfield Sobers Trophy for ICC Cricketer of the Year in 2017, is the 76th player to top the Test batting rankings.
He is also the number one ranked ODI batsman, but is ranked 12th in T20Is, 220 points behind number one ranked Aaron Finch of Australia.
However, in the rankings, India’s Lokesh Rahul 19th (down by one place), Ajinkya Rahane 22nd (down by three places), Murali Vijay and Shikhar Dawan, who now share 25th position after slipping two and one spots, respectively, have lost ground.
Following the Test in Birmingham, the batsmen to lose ground after the Edgbaston Test include Alastair Cook 17th (down by four places), respectively, and Ben Stokes 33rd (down by five places).
In the bowlers’ table, Stuart Broad of England and Mohammed Shami of India are the two bowlers inside the top-20 who have dropped their positions, while James Anderson has retained his top position but his lead over Kagiso Rabada has been reduced to two points.
Broad is now ranked 13th after falling one place, while Shami is in 19th spot after sliding two places.
Stokes has compensated for his double failure with the bat by taking six wickets in the Test, including three of India’s last four wickets. For this performance, he has been rewarded with a rise of four places, which has put him in 27th position.
India off-spinner Ravichandran Ashwin has gained 14 points following his four for 62 and three for 59, which means he now trails South Africa’s fourth-ranked Vernon Philander by just one point.
Pacer Ishant Sharma has collected 19 points to move within 13 points of 25th-ranked team-mate Bhuvneshwar Kumar.
England’s 20-year-old Sam Curran is another fascinating story from what was a nerve-wracking 1000th England men’s Test. The left-handed all-rounder scored 24 and 63 with the bat, and claimed match figures of five for 92 with the ball, which not only earned him the player of the match award but significant gains in the latest rankings.
In the batting table, Curran has jumped from 152nd to 72nd, the bowling table has seen him rise 49 places to 62nd, while in the all-rounders’ category, he now sits in 37th position after jumping 58 places. (IANS)