Saturday December 14, 2019
Home Entertainment Virat Kohli r...

Virat Kohli replaces Shah Rukh Khan as India’s choice of brands, says a report

According to a report by a valuation advisor, star cricketer Virat Kohli has replaced Bollywood superstar Shah Rukh Khan as India's top-ranking celebrity brand.

0
//
Virat Kohli replaces Shah Rukh Khan as India's choice of brands, says a report.
Virat Kohli replaces Shah Rukh Khan as India's choice of brands, says a report. wikimedia commons
  • Virat Kohli replaced Shah Rukh Khan as India’s top ranking celebrity brand
  • Kohli is now the first choice of brands to engage and attract consumers

Mumbai, Dec 20, 2017: Star cricketer Virat Kohli has replaced Bollywood superstar Shah Rukh Khan as India’s top-ranking celebrity brand, according to a report by a valuation advisor.

In the 2017 report titled ‘Rise of the Millennials: India’s Most Valuable Celebrity Brands’, Duff & Phelps said that Kohli topped the list with brand value of $144 million, followed by actors Shah Rukh ($106 million), Deepika Padukone ($93 million), Akshay Kumar ($47 million) and Ranveer Singh ($42 million).

Duff & Phelps, a global valuation and corporate finance advisor, published the third edition of its annual study of celebrity brand values in India.

“For the first time since we began publishing our rankings, Shah Rukh Khan has slipped from the top ranking and been replaced by Virat Kohli. Kohli is now the first choice of brands to engage and attract consumers, fueled by his extraordinary on-field performances and off-field charisma,” Varun Gupta, Duff & Phelps Managing Director and Region Leader — India, Japan and Southeast Asia, said in a statement.

“In addition to Kohli, other young celebrities such as actress Alia Bhatt, actor Varun Dhawan and badminton champion P.V. Sindhu have either risen in the rankings or entered our top 15 list, backed by note-worthy performances in their respective fields and strong endorsement signings over the last year,” Gupta added.

Aviral Jain, Duff & Phelps Director, said: “While Bollywood celebrities continue to dominate the top 15, sportspersons are providing tough competition as Kohli, Mahendra Singh Dhoni and Sindhu, collectively valued at $180 million, account for almost a quarter of the total celebrity brand value of the top 15.”

The report also highlights evolving trends in the brand endorsements space, including celebrities endorsing tourism campaigns, backing various sports tournaments/franchises, and launching their own line of merchandise. (IANS)

Next Story

Shah Rukh Khan Shares His Success Mantra

Shah Rukh Khan shares his success mantra on the second season of "TED Talks India Nayi Baat"

0
Shah Rukh Khan
Shah Rukh Khan is hosting the second season of "TED Talks India Nayi Baat". Wikimedia Commons

Superstar Shah Rukh Khan, who is currently hosting the second season of “TED Talks India Nayi Baat”, has shared his success mantra on the show.

“Mehnat, mashakkat se apna kaam karna, uske peeche lage rehna, safalta milegi. It is an old-fashioned idea that my parents kept saying, which is important today. We need to tell the kids the same thing, as it is relevant even today,” SRK said.

Shah Rukh Khan
Shah Rukh Khan vouches for hard work above all for success. Wikimedia Commons

In the upcoming episode, the “Kal Ho Na Ho” actor will be seen talking about the different generations — especially the millennials.

“The driving seat and the steering wheel are in the hands of individuals who are less than 25 years old. Gen X, Y Z – I have learned this from my kids ki aaj humara hai,” he added.

Also Read- Shashi Tharoor Gives Comedy A Shot For The First Time

On the film front, SRK has been missing from the big screen for the last 11 months. He was last seen in “Zero”. His fans are eagerly waiting for him to announce his next project. (IANS)