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Virat Kohli replaces Shah Rukh Khan as India’s choice of brands, says a report

According to a report by a valuation advisor, star cricketer Virat Kohli has replaced Bollywood superstar Shah Rukh Khan as India's top-ranking celebrity brand.

Virat Kohli replaces Shah Rukh Khan as India's choice of brands, says a report.
Virat Kohli replaces Shah Rukh Khan as India's choice of brands, says a report. wikimedia commons
  • Virat Kohli replaced Shah Rukh Khan as India’s top ranking celebrity brand
  • Kohli is now the first choice of brands to engage and attract consumers

Mumbai, Dec 20, 2017: Star cricketer Virat Kohli has replaced Bollywood superstar Shah Rukh Khan as India’s top-ranking celebrity brand, according to a report by a valuation advisor.

In the 2017 report titled ‘Rise of the Millennials: India’s Most Valuable Celebrity Brands’, Duff & Phelps said that Kohli topped the list with brand value of $144 million, followed by actors Shah Rukh ($106 million), Deepika Padukone ($93 million), Akshay Kumar ($47 million) and Ranveer Singh ($42 million).

Duff & Phelps, a global valuation and corporate finance advisor, published the third edition of its annual study of celebrity brand values in India.

“For the first time since we began publishing our rankings, Shah Rukh Khan has slipped from the top ranking and been replaced by Virat Kohli. Kohli is now the first choice of brands to engage and attract consumers, fueled by his extraordinary on-field performances and off-field charisma,” Varun Gupta, Duff & Phelps Managing Director and Region Leader — India, Japan and Southeast Asia, said in a statement.

“In addition to Kohli, other young celebrities such as actress Alia Bhatt, actor Varun Dhawan and badminton champion P.V. Sindhu have either risen in the rankings or entered our top 15 list, backed by note-worthy performances in their respective fields and strong endorsement signings over the last year,” Gupta added.

Aviral Jain, Duff & Phelps Director, said: “While Bollywood celebrities continue to dominate the top 15, sportspersons are providing tough competition as Kohli, Mahendra Singh Dhoni and Sindhu, collectively valued at $180 million, account for almost a quarter of the total celebrity brand value of the top 15.”

The report also highlights evolving trends in the brand endorsements space, including celebrities endorsing tourism campaigns, backing various sports tournaments/franchises, and launching their own line of merchandise. (IANS)

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State Honours For Sridevi’s Funeral, Procession Is Among Largest Recorded In Mumbai

Maharashtra government accorded full state honors for the funeral of Sridevi

The other big funerals of non-political personalities in Mumbai included those of Raj Kapoor (June 1988) and Vinod Khanna (April 2017). IANS

Several lakhs turned up to join a long procession — among the largest in recent times — to mark the final journey of actress Sridevi which started near her residence to a crematorium in Vile Parle on Wednesday afternoon.

A tall, open truck, fully decorated with white flowers — her favorite color — carried her body which was first draped in the national tricolor and then loaded in a glass casket, as cries of �Sridevi Amar Rahe’ rent the air among her fans.

Maharashtra government accorded full state honors for the funeral of Sridevi — who was conferred a Padma Shri in 2013, which included draping her body in the national tricolor, elaborate arrangements by the Mumbai Police and a gun salute before the cremation.

ALSO READ: Dubai Police: Famous Bollywood Actress Sridevi Died from Drowning

Her grieving family members including husband Boney Kapoor, her step-son Arjun Kapoor and brothers-in-law Anil Kapoor and Sanjay Kapoor were among those who traveled in the truck with the body. Wikimedia Commons

Inside the truck was Sridevi lying serenely with full make-up, a large south Indian style vermillion and wearing a ceremonial gold and maroon colored Kanjeevaram sari. A heavy, large necklace adorned her since she died an �suhaagan’ (still married), giving the appearance of a resplendent �devi’ (Goddess) in deep slumber.

The truck slowly negotiated the approximately six km passing through some of the poshest areas of Andheri and Vile Parle suburbs, with a massive portrait of Sridevi visible from a distance.

Several lakhs of people including students, office-goers, and others accompanied or waited on both side of the roads, looked on from buildings and bungalow terraces. Many climbed on signals and lamp posts for the last glimpse of their beloved heroine.

In terms of sheer numbers, Sridevi’s funeral is estimated to have attracted the highest number of mourners, ranking on par with the previous biggest funeral processions of the legendary singer Mohammed Rafi (July 1980: around a million mourners), and India’s first superstar Rajesh Khanna (July 2012: a little less than a million mourners).

The procession was led by several family members, close relatives, friends and even neighbors of the Green Acres society where the family lived in Lokhandwala Complex. Wikimedia Commons

ALSO READ: Sridevi’s daughter Jhanvi Kapoor all set to debut in Bollywood

Among the prominent personalities who attended the funeral in Vile Parle were Amitabh Bachchan, Shah Rukh Khan, Randhir Kapoor and others who came to bid a final goodbye to Sridevi.

Sridevi’s daughters Janhvi and Khushi Kapoor performed the final rituals before the body was consigned to the flames with husband Boney standing nearby.

Earlier, since dawn, thousands of teary-eyed fans and admirers of the late actress, many carrying flowers, had queued up outside the Celebration Sports Club at Lokhandwala Complex for a final �darshan’ of their idol.

After the flower-bedecked body was brought to the club premises a steady stream of celebrities came in their vehicles and was whisked inside to pay their last respects.

Among the early callers seen were Rekha, Aishwarya Rai-Bachchan, Arbaaz Khan, Madhuri Dixit-Nene, Akshaye Khanna, Tabu, Farah Khan, Nitin Mukesh, Neil Nitin Mukesh, Vidya Balan, Sushmita Sen, Shabana Azmi, Javed Akhtar, Madhur Bhandarkar, Deepika Padukone, Sanjay Leela Bhandsali, Jackie Shroff, Farhan Akhtar, Hema Malini, Jaya Bachchan, John Abraham, Ajay Devgn and Kajol, Anupam Kher and Sulabha Arya, among others.

In the past four days since her demise, the Kapoor household had witnessed a steady stream of visitors including Rajinikanth, Kamal Haasan, Shah Rukh Khan, Salman Khan and Krishna Raj Kapoor. Wikimedia Commons

ALSO READ: Janhvi’s Onscreen Mom Worried About Sridevi’s Daughters

Most of the visitors on Wednesday were sporting dark sunglasses to ward off the harsh early-summer glare, carrying flowers or small bouquets, embraced and consoled the bereaved family members, entering from the main entrance and leaving quickly from the other side as fans tried to catch a glimpse.

Sridevi’s body was flown to Mumbai from Dubai where she passed away following an accidental drowning in a bathtub in her hotel room around 11 pm on February 24, and from the airport was taken to the Kapoor residence in Green Acres.

Meanwhile, Green Acres housing society on Wednesday canceled Holi celebrations as a mark of respect for Sridevi.

For the final journey, at the club and the crematorium, the Mumbai Police implemented elaborate security arrangements at various venues and arranged special traffic and crowd management measures. (IANS)