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Virat Kohli replaces Shah Rukh Khan as India’s choice of brands, says a report

According to a report by a valuation advisor, star cricketer Virat Kohli has replaced Bollywood superstar Shah Rukh Khan as India's top-ranking celebrity brand.

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Virat Kohli replaces Shah Rukh Khan as India's choice of brands, says a report.
Virat Kohli replaces Shah Rukh Khan as India's choice of brands, says a report. wikimedia commons
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  • Virat Kohli replaced Shah Rukh Khan as India’s top ranking celebrity brand
  • Kohli is now the first choice of brands to engage and attract consumers

Mumbai, Dec 20, 2017: Star cricketer Virat Kohli has replaced Bollywood superstar Shah Rukh Khan as India’s top-ranking celebrity brand, according to a report by a valuation advisor.

In the 2017 report titled ‘Rise of the Millennials: India’s Most Valuable Celebrity Brands’, Duff & Phelps said that Kohli topped the list with brand value of $144 million, followed by actors Shah Rukh ($106 million), Deepika Padukone ($93 million), Akshay Kumar ($47 million) and Ranveer Singh ($42 million).

Duff & Phelps, a global valuation and corporate finance advisor, published the third edition of its annual study of celebrity brand values in India.

“For the first time since we began publishing our rankings, Shah Rukh Khan has slipped from the top ranking and been replaced by Virat Kohli. Kohli is now the first choice of brands to engage and attract consumers, fueled by his extraordinary on-field performances and off-field charisma,” Varun Gupta, Duff & Phelps Managing Director and Region Leader — India, Japan and Southeast Asia, said in a statement.

“In addition to Kohli, other young celebrities such as actress Alia Bhatt, actor Varun Dhawan and badminton champion P.V. Sindhu have either risen in the rankings or entered our top 15 list, backed by note-worthy performances in their respective fields and strong endorsement signings over the last year,” Gupta added.

Aviral Jain, Duff & Phelps Director, said: “While Bollywood celebrities continue to dominate the top 15, sportspersons are providing tough competition as Kohli, Mahendra Singh Dhoni and Sindhu, collectively valued at $180 million, account for almost a quarter of the total celebrity brand value of the top 15.”

The report also highlights evolving trends in the brand endorsements space, including celebrities endorsing tourism campaigns, backing various sports tournaments/franchises, and launching their own line of merchandise. (IANS)

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The Clarification From the Makers of the Flim ‘Zero’ Accepted by BJP MLA

Featuring Shah Rukh, Anushka Sharma and Katrina Kaif in pivotal roles, "Zero" is slated to release on December 21.

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Zero Movie Poster

After asking ‘Zero’ movie director Aanand L. Rai and actor Shah Rukh Khan to remove an “objectionable” scene from the movie and urging police to file a complaint against them for “hurting” the sentiments of Sikhs, BJP MLA Manjinder Singh Sirsa has accepted the clarification offered by the film’s makers.

Applauding the maker’s quick response, Sirsa tweeted: “It’s good you have clarified this in time. We accept your point. Anything that hurts religious sentiments should be clarified with clear communication.”

The controversy started due to a scene in a trailer in which Shah Rukh seems to be wearing Sikh religious symbol Gatka Kirpan in the underwear. Sirsa, a Delhi MLA, demanded that it must be immediately deleted.

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The images show a dagger popularly known as ‘katar’ in the Indian-subcontinent.

The film’s PR team wrote to him saying no visual or image in the film depicted the Kirpan.

“The images show a dagger popularly known as ‘katar’ in the Indian-subcontinent and is nowhere close to a Kirpan that carries the distinguished blessing of being Khalsa.

“The team ‘Zero’ clarifies that they have been careful not to hurt the feelings of community and any concerned caused is completely inadvertent,” it said.

Also Read: Bollywood Takes A Stand For #MeToo

Featuring Shah Rukh, Anushka Sharma and Katrina Kaif in pivotal roles, “Zero” is slated to release on December 21. (IANS)