Never miss a story

Get subscribed to our newsletter


×
As an industry leader in innovation, OPPO has invested heavily in the development and research of 5G smartphones. Wikimedia commons

Beyond Xiaomi and Realme, one Chinese smartphone brand that has seen amazing growth in India is Vivo which will double down on its efforts to develop Artificial Intelligence (AI)-enabled 5G devices in 2020 to match the fast-paced lifestyle of consumers, a top company executive said on Wednesday.

The brand took a big leap with capturing 17 per cent market share – its highest-ever — in the third quarter (July-September period) this year.


It is now third in the India smartphone market – after Xiaomi and Samsung – and according to Nipun Marya, Director Brand Strategy, Vivo India, the brand has recorded its highest-ever market share of 23 per cent for the month of October (according to German market research firm GfK).

“Yes! 2019 has been a good year for Vivo in India. Our endeavour is to constantly give industry-first innovations to our customers, continually expand our distribution footprint, and announce more investments as part of our commitment to the India market,” Marya told IANS in an interview.

“We are deeply focused on bringing new innovations to stay ahead in the smartphone segment,” he added.

Most smartphone brands aim to become a tech-lifestyle brand and Vivo is no exception.

In 2020, said Marya, Vivo will launch unique products with stylish design, latest technology and powerful performance to match the fast-paced lifestyle of Indian consumers.

According to Counterpoint Research, Vivo reached its highest ever share in the India smartphone market driven by good performance of its mid-segment series (vivo S1 and Y17) and increased focus towards the online segment with its recently launched devices U10, Z1X and Z1 Pro.

For the month of September, the Chinese handset maker recorded 22.5 per cent market share in terms of value and 21.4 per cent in terms of volume, according to GfK.


Vivo took a big leap with capturing 17 per cent market share – its highest-ever — in the third quarter (July-September period) this year. Wikimedia Commons

Marya is equally bullish on 5G smartphones for the Indian market.

“The onset of 5G services in the country presents itself as a lucrative opportunity that most mobile phone manufacturers are likely to bank on in the upcoming year,” said Marya.

As an industry leader in innovation, Vivo has invested heavily in the development and research of 5G smartphones.

The company believes that the combination of 5G and Artificial Intelligence (AI) will be the key trend for the 5G-embedded smartphone era.

“As a front-runner for new camera technology developments in the industry, our aim is to continue surprising our customers with exciting camera innovations in 2020 as well,” Marya told IANS.

The Guangdong-headquartered Vivo recently announced to expand its manufacturing capacity at its Greater Noida plant from 25 million (2.5 crore) to 33.4 million (3.3 crore) devices a year.

The expansion is part of the handset maker’s broader Rs 7,500 crore investment plan in India.


Vivo believes that the combination of 5G and Artificial Intelligence (AI) will be the key trend for the 5G-embedded smartphone era. Pixabay

According to Marya, the Rs 10,000-20,000 price segment was the best selling for the company in the third quarter and it will double down on this ever-growing segment.

ALSO READ: Sustainable Alternatives to Plastic Bags You can Use to Promote Your Business

On Tuesday, Vivo refreshed its Y series in India with Y11 device with a 5,000 mAh battery for Rs 8,990 which is being manufactured at its Greater Noida facility. (IANS)


Popular

wikimedia commons

Children playing ringa ringa roses in an open backyard in England

Great historic events that have shaped the world and changed the outlines of countries are often not recorded in memory, or so we think. Wars made sure to destroy evidence and heritage, and the ones who survived told the tale of what really happened. Folklore, albeit through oral tradition kept alive many such stories, hidden in verse, limericks, and rhymes.

Ringa-ringa-roses, a common playtime rhyme among children across the world, is an example of folklore that has survived for many centuries. It tells the story of the The Great Plague of London which ravaged the city between 1665-1666.

Keep Reading Show less
wikimedia commons

Certain tribes have remained matrilineal, where the decision-making power rests with the eldest female of the family.

In modern times, many social movements aim to bring reform to the society we live in, on the basis of certain existing patterns. Patriarchy is something that many aim to cleanse our cultures of, to usher in the era of social and gender equality. Despite all these so-called movements, in southern India, certain societies that patronise matriarchy have existed since before India's independence. The Nairs and Ezhavas of Kerala, and Bunts and Billavas of Karnataka are matrilineal societies that continue to thrive in a patriarchal country.

Kerala remains separate from the rest of India in many ways. Be it literacy policy, form of government, or cultural practices, this state does not always conform to the ideal that India is known for. Even so with their social structure. Certain tribes have remained matrilineal, where the decision-making power rests with the eldest female of the family.

Keep Reading Show less
Photo by Medhat Dawoud on Unsplash

It is the world's top tech company in turnover (totaling $274.5 billion in 2020) and its most valuable corporation.

Apple inc. Is an American multinational tech firm specialized in consumer electronics, computer programs, and internet services founded by Steve Jobs, Steve Wozniak, and Ronald Wayne in 1976 to manufacture Wozniak's Apple iComputer. It is the world's top tech company in turnover (totaling $274.5 billion in 2020) and its most valuable corporation. Apple is the fourth-largest PC seller by unit sales and the fourth-largest smartphone manufacturer in the world.

Apple has revealed a slew of new products at a special launch event that has been long-awaited. On the day of the live event, Apple announced the iPad mini, Apple Watch Series 7, iPhone 13 mini, and iPhone 13, as well as the iPhone 13 Pro and iPhone 13 Pro Max.

Keep reading... Show less