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Vivo Readying to Launch Products Across Price-points in India

The company is planning to do away with "online" only devices and said all its upcoming smartphones would be available both online and at brick-and-mortar stores

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Vivo announces Rs 4,000 crore investment for new UP plant. (IANS)
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As the competition gets fierce in the Indian smartphone market, Chinese player Vivo is geared up to launch devices across price points in the next six months, a top company executive said on Tuesday.

According to Nipun Marya, Head of Marketing Strategy, Vivo India, the company is focusing on multi-dimensional strategies to fend off growing competition, especially in the offline segment.

“We will offer products in multiple price points… whether it is the Rs 10,000 price bracket, the Rs 20,000-Rs 30,000 segment or the premium segment (Rs 30,000 and above),” Marya told IANS in an interview.

Vivo India had an overall share of 60.7 per cent (by volume) in the Rs 20,000-Rs 25,000 segment (for the month of April) and 53 per cent share in the Rs 20,000-Rs 30,000 price segment, according to German research firm GfK, which tracks sales to end consumers.

The company, which is set to launch a nearly bezel-less smartphone “NEX S” in India on July 19, said it is also making rapid strides in innovation and the under-display fingerprint scanner was one such step.

“Vivo X21” is the first smartphone with an in-display fingerprint scanner that recently arrived in India.

The upcoming “NEX S” smartphone features an all-glass design with 90 per cent of screen-to-body ratio and unlike a majority of smartphone makers, Vivo has ditched the “notch” in the device.

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Representational image.

Another USP of the device, according to Vivo, is the placement of the earpiece speaker — also under the display.

“The phone uses a new technology called ‘screen soundcasting’, that turns a screen into audio output,” Marya told IANS.

“We have more India-focused R&D innovations in the pipeline and want to become a full-range player in the country,” he added.

The company last month launched Vivo Y83 under its Y series of product portfolio. Priced at Rs 14,990, the device sports “FullView” Display 2.0 and houses 4GB RAM and 32GB ROM (expandable up to 256GB), 13MP rear camera and 3260mAh battery.

Focused on strengthening its offline presence, Vivo said handing over the right product to end users is what matters the most.

Also Read: Snapchat’s Camera May Help You Shop at Amazon

The smartphone player already has brand ambassadors stationed at its retail and exclusive stores across the country, who are well equipped to handle queries related to both the software and the product as well as users’ complaints.

“India is a vast country and you have to have proper reach. We made that by increasing the number of our retail outlets. We expanded our distribution network with over 70,000 Vivo retail stores and more than 250 Vivo exclusive stores,” Marya informed.

The company is planning to do away with “online” only devices and said all its upcoming smartphones would be available both online and at brick-and-mortar stores.

“We have a manufacturing facility in Greater Noida where all smartphones being sold in India are made,” Marya noted. (IANS)

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Microsoft Surface Go Now Available on Flipkart

For users who require connectivity via video calls, the Surface Go features a 5-MP HD camera and rear auto-focus 8MP HD camera, along with dual microphones

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Pre-order Microsoft Surface Go now on Flipkart in India. (IANS)

With an aim to take on the Apple iPad Pro and Samsung Galaxy Tab S4, Microsoft on Saturday brought its smallest and affordable Surface Go device to India, starting at a price of Rs 38,599.

Weighing at just 1.15 pounds and 8.3 mm thin, the 10-inch, two-in-one device is now available for pre-order with Flipkart, the company said in a statement.

The Surface Go with 4GB RAM and 64GB internal storage will cost Rs 38,599 while the 8GB RAM and 128GB variant can be purchased for Rs 50,999.

The Surface Go type cover (black) will cost an additional Rs 8,699 and the signature type cover (colour) will cost Rs 11,799.

Microsoft launched the Surface Go globally earlier this year.

Flipkart.com

The 2-in-1 device comes with the Surface Pen — with 4,096 levels of pressure sensitivity and a 3:2 high-resolution “PixelSense” custom calibrated display designed to render the pages of most school textbooks.

Powered by the 7th Generation Intel Pentium Gold Processor 4415Y and protected by Gorilla Glass 3, the device offers up to nine hours of battery life.

Surface Go also has several ports for various needs, including Surface Connect for charging and docking, USB-C 3.1 for data, video, and charging, a headphone jack and a MicroSD card reader for storage expansion.

Also Read- OPPO Launches its First R&D Centre in India

For users who require connectivity via video calls, the Surface Go features a 5-MP HD camera and rear auto-focus 8MP HD camera, along with dual microphones.

“Commercial customers can opt for Windows 10 Pro which brings essential business security features to protect devices and infrastructure from modern threats,” said Microsoft. (IANS)