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Washing our hands thoroughly and frequently with soap, or using a hand sanitiser in absence of soap and water, is one of the most effective ways to stop the spread of coronavirus. Unsplash

Medical authorities have made themselves clear: washing our hands thoroughly and frequently with soap, or using a hand sanitizer in absence of soap and water, is one of the most effective ways to stop the spread of coronavirus (COVID-19).

With brands seeing consumers’ behavior and their buying habits change, and the buyer perspective and practices evolving, innovating in this space has been a trend. Customers know what they want to buy, especially at the point of sale and a brand plays a very important role here. We have seen a dramatic paradigm shift of consumers towards health and hygiene. Life before COVID-19 spun around going to work, markets, shopping centers, restaurants, cafes, movies, and schools. All activities are now happening in the confines of our homes. To cope with such times the brands need to constantly innovate not only with products but also with the ways of marketing.


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With more than ever-changing buying habits and media consumption, it is important for marketers to comprehend the developing and emerging patterns and envision customer needs. Advertisers and brands will have to rely on real-time knowledge and innovation to develop a strong commitment to buyers. Brands have a chance to convey constant affirmation and sentiment of association.

Since the use of hand-wash has increased multifold, the customer is looking at a cost-effective product and bigger pack size. Also, since touching soap has become a taboo, hand wash bottles with push pumps have become a basic minimum requirement. Zed Black, a homegrown manufacturer of incense sticks, is also innovating while promoting the ‘Vocal for Local’ movement.


At a niche level, innovations like recycled packaging, herbal hand wash, fruity fragrances are also doing good. Unsplash

It has also come with its liquid hand wash, Orva Premium Handwash in international fragrances. Given the current pandemic situation, hand washes and sanitizers have become an integral part of everyone’s life and consumers have become increasingly conscious about the products they use. This created the need to diversify with Orva Personal and Home Hygiene range of products. The idea is to bring about the much-needed behavioral shift in hand hygiene among Indian consumers by reinforcing the handwashing habit as the most basic hygiene ritual.

Want to read more in Hindi? Checkout: इस दशहरा मोबाइल से होगा रावण दहन

There has been an increased demand for organic and herbal products during this pandemic. To leverage the evolving consumer preferences, towards organic and herbal products across categories. For Orva, the herbal variant of the hand wash range infused with neem and lemon, which is considered to be effective against viruses is bound to be a bestseller. Orva is also supporting the World Health Organization’s (WHO) #SafeHands campaign which is ensuring the fight against the dreaded disease is won.

Also Read: Aspirin May Lower the Death Risk of Severe COVID Patients

At a niche level, innovations like recycled packaging, herbal hand wash, fruity fragrances are also doing good. (IANS)


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Killer Smog in Delhi.

Developed by the Indian Institute of Tropical Meteorology (IITM), Pune, a Decision Support System (DSS) that extends the ability of the existing air quality early warning system (AQEWS) to have decision-making capability for air quality management in Delhi-NCR was launched on Tuesday.

The website for the DSS (https://ews.tropmet.res.in/dss/) is designed to help the Commission for Air Quality Management for NCR and Adjoining Areas (CAQM) by delivering quantitative information about the contribution of emissions from Delhi and its 19 surrounding districts; the contribution of emissions from eight different sectors in Delhi; and the contribution from biomass-burning activities in the neighbouring states.

These information would assist in managing the air quality in a timely manner, a release from the Ministry of Earth Sciences said.

The need was stated by the CAQM, which was formed by the Ministry of Environment, Forest and Climate Change, during a meeting held in January 2021.

Recently, the Commission reviewed the progress made by IITM and had in principle approved the current version of DSS for air quality management in the Delhi-NCR. The IITM has also developed a new website for DSS with the entire system made operational, the release said.

Union Minister of State for Earth Sciences, Jitendra Singh, while launching the website for AQEWS on the occasion of 'Azadi Ka Amrit Mahotsav' week organised by the Ministry of Earth Sciences, said, "DSS is a significant contribution to 'Azadi Ka Amrit Mahotsav' on behalf of MoES and IITM and suggestions are invited on this issue."

The website also has a feature whereby the users can create their own emission reduction scenarios (from 20 different districts, including Delhi) so as to examine the possible projected improvement in air quality in Delhi for the next five days.

"This information would explicitly highlight the most important emission sources responsible for the degradation of air quality in Delhi and suggest possible solutions to ameliorate the same. With a plethora of quantitative data, the AQEWS integrated with DSS could become a user-friendly tool for air-quality management in and around Delhi," the release said. (IANS/JB)

Keywords: Delhi, India, Pollution, IITM, Ministry of Earth Sciences