According to Prasar Bharati, the partnership has also played a key role in creating a mindshare for the public broadcaster among the young audience who are digitally savvy and are increasingly consuming media through smartphones and other devices
As part of Google’s collaboration with India’s largest public broadcasting agency Prasar Bharati, events of national importance like the Independence Day and Republic Day celebrations will be live telecast on YouTube and Google Search.
Viewers from across the globe will be able to watch full parade and Prime Minister’s speech live on Doordarshan’s YouTube channel, as India celebrates its 73rd Independence Day on Thursday, the internet giant said in a Tuesday statement.
The live stream will commence at 6:30 a.m. IST. The link to the YouTube live feed will be made available on Google Search – both mobile phones and desktop – when users search for ‘India Independence Day’.
The best of Prasar Bharati’s broadcast programming will also be brought to digital users across age-groups, in varied languages.
“Google will also work towards digitising a wealth of content from over two decades from All India Radio and Doordarshan on Google Arts & Culture, and host digital archives of Prasar Bharati in over 12 Indian languages on YouTube,” Google, which owns Youtube, said.
According to Prasar Bharati, the partnership has also played a key role in creating a mindshare for the public broadcaster among the young audience who are digitally savvy and are increasingly consuming media through smartphones and other devices. (IANS)
Google-owned YouTube, which has more than 265 million monthly active users in India, will focus on regional languages to drive the growth of creators on the platform in 2020, a top company executive has said.
According to Satya Raghavan, Director, Content Partnerships, YouTube in India, the company’s focus on Indian languages will continue and it will encourage more creators to find success on the video sharing platform in the next year.
“In the last three years we saw good growth in regional languages, especially Tamil, Telugu and Malayalam. We saw uptake for content in Tamil initially, and Telugu and Malayalam picked up later too,” Raghavan told IANS on Friday.
Other languages such as Bengali, Punjabi, Gujarati, and Marathi started to evolve on YouTube India in 2016.
These Indian languages continued expanding their verticals, from comedy to gaming to beauty, and today they have a full range of content on the popular video sharing platform.
“In the twelfth year of YouTube’s journey in India, 2019 has proven to be a coming-of-age year in more ways than one,” he noted.
This year, genres such as farming, gaming and learning, grew into categories worth mentioning on YouTube, and hit massive reach and engagement.
According to the company, across categories, women creators were seen leading from the front.
While 2016 had just one woman YouTube creator with a subscriber base of over one million, this year saw that number shoot to 120 women YouTube creators with over a million followers.
Asked if women creators did particularly well in a specific genre, Raghavan replied: “They did well in almost every category.”
To further encourage the engagement of viewers and also the growth of creators and content, the company will focus on learning and gaming verticals in the next year.
“We expect to focus more on growing the learning vertical, and especially gaming which will continue to see uptake among people,” noted Raghavan.
Earlier this year, the company, at its annual flagship event Brandcast, had said: “India is now both our biggest audience and one of our fastest growing audiences in the world. YouTube today has become the first stop for users to consume content, whether they’re looking for entertainment or information.”
YouTube creators have become effective storytellers, with more than 1,200 Indian creators crossing the one million subscriber milestone, while just five years ago, there were only two creators with a million subscribers on the platform.