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Steps you need to take to push your organization forward. Flickr


Do you dream of one day seeing your company reach the pinnacle of its industry? Are you determined to rub shoulders with the leading figures in your field? If you want to scale these lofty heights in your career as a business owner, you cannot ever afford to stagnate. Standing still will hold you back from optimizing your service range, which in turn will have a detrimental effect on both your brand and your profit turnover. The results? You’ll be incapable of smashing through that proverbial glass ceiling, which means that you’ll never truly have the opportunity to maximize your entrepreneurial potential.

If you’re serious about enhancing your stature in the world of business, you must never stand still in your attempt to take your company to the next level. To find out steps you need to take to push your organization forward, be sure to read on.

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Cut your costs

Business growth requires financial investment, which means that you have to look after your money if you’re serious about taking your company to the next level. Before too long, consistently wasting your hard-earned cash on unnecessary resources will have a detrimental effect on your bottom line. Ultimately, this means that you won’t have enough money to reinvest back into the ongoing progression of your organization.

There is a range of different things that you can do to cut your daily business costs, one of the most straightforward beings to change utility providers. Taking this crucial course of action will help you to unearth the most cost-effective water rates for business on the market. In turn, this will result in you paying a fairer price for the amount of water that you and your employees use.

Enhance your marketing

Marketing plays a crucial role in the sales process. Flickr

Whether you provide an industry-leading level of service or not, you’re never going to sell your products if you don’t advertise them. Marketing plays a crucial role in the sales process, which is why you must attempt to enhance your efforts concerning it. Once you produce optimized promotional campaigns, you’ll start to spread the word about your services far and wide. This will result in more consumers unearthing your content, which in turn will be sure to increase your lead generation prospects.

If you want your marketing strategy to fuel your business growth actively, it’s imperative that you:

1. Define and understand your target audience

2. Get involved in your community and take full advantage of local directories

3. Gather positive customer feedback and showcase it to the world

4. Optimize your use of social media

5. Start your own blog

ALSO READ: Become A Business Asset: A Guide To A Thriving Marketing Career

6. Understand search engine optimization (SEO)

7. Leverage the power of online influencers

8. Run contests and promotions

9. Cross-advertise with other relevant businesses

10. Set up an affiliate program

Want to catapult your business to the pinnacle of its market? Do you, yourself want to reach your full professional potential? If so, be sure to put all of the above advice into practice.


Photo by Ilayza Macayan on Unsplash

Bullying may occur anywhere, at any time, in person or online (cyberbullying), and can take many forms, including verbal, physical, and social.

What Is Bullying?

Bullying is a pattern of recurrent aggressive behavior in which one person (or a group of individuals) in a position of authority intentionally intimidate or abuse another individual to cause bodily or emotional harm to that other. Bullying may take place in either a physical or verbal manner. Bullied individuals, as well as those who bully others, may have long-term repercussions.

Bullying may occur anywhere, at any time, in person or online (cyberbullying), and can take many forms, including verbal, physical, and social. Bullies utilize their position of power — such as physical strength, knowledge of something embarrassing, or popularity — to exert control over or damage other people. Many people assume that bullying occurs solely during childhood; nevertheless, bullying does not necessarily stop after a person reaches the age of adulthood.

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Wikimedia Commons

Copper earrings

Silver and gold have always been preferred when it comes to wearing jewellery. Right from the times of monarchy in India, wealth and riches have been associated with wearing gold and silver for the various properties they have. Copper is a metal that has always been worn by the poor. It is not a metal that carries a significant association with health or wealth, but wearing at least one article of copper is extremely beneficial for health.

Copper is a reddish-brown metal that cannot be worn on its own. It has to be worn in the form of an alloy to prevent a reaction. Copper oxidizes in air and forms a green layer on it when exposed, much like the Statue of Liberty. Usually, bangles, chains, or rings of copper always have brass and traces of silver in them which helps with stabilizing its reactivity.

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Photo by Brian Kostiuk on Unsplash

Traditional players are very strong in the consumer laptop market.

By Md Waquar Haider

When popular smartphone brands like Xiaomi and realme entered the laptop market in India last year, they were expected to shake the existing giants, specifically under the Rs 50,000 category. However, chip shortage and supply crunch have somewhat dented their plans to make a significant mark to date. According to industry experts, the issue with smartphone makers entering the laptop category is two-fold. The first one is a massive supply crunch in the laptop component market and only big brands are able to get volume and supplies.

The other factor is that the traditional players are very strong in the consumer laptop market. Top 3 players control more than 70 per cent of the market and strong portfolio, distribution, and channel reach as well as brand marketing has helped them massively. "New brands can surely make a dent in the consumer laptop market but are challenged by supply issues right now. Watch out for them in 2022 as and when supply situation eases up," Navkendar Singh, Research Director, Client Devices & IPDS, IDC India told IANS.

Dominated by HP Inc, Lenovo and Dell, the traditional PC market (inclusive of desktops, notebooks, and workstations) in India continued to be robust as the shipments grew by 50.5 per cent year-over-year (YoY) in the second quarter (Q2), according to IDC. Notebook PCs continue to hold more than three-fourth share in the overall category and grew 49.9 per cent YoY in 2Q21, reporting a fourth consecutive quarter with over 2 million units. Desktops also indicated a recovery as shipments grew 52.3 per cent YoY after recording the lowest shipments of the decade in 2Q20.

According to Prabhu Ram, Head, Industry Intelligence Group, CMR, driven by the pandemic and the associated accelerated pivot to remote work, learn and unwind culture, PCs have been witnessing heightened demand. "Despite the current supply chain constraints, PCs are here to stay in the new never normal. In the run-up to the festive season, established PC market leaders will continue to leverage their brand salience and gain market share," Ram told IANS.

a computer chip close up According to industry experts, the issue with smartphone makers entering the laptop category is two-fold. | Photo by Manuel on Unsplash

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