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WeChat Executives Concerned About Potential Exit of Head

The platform now lets users pay bills, order meals, read news, and play games

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FILE - A picture illustration shows a WeChat icon in Beijing. VOA

As daily users of China-based messaging platform WeChat exceed one billion, its key executives have raised concerns amid rising competition and rumours of potential exit of its head Allen Zhang, the media has reported.

The London Business School had conducted interviews with WeChat for a business case study during which the company executives raised the concerns.

“As WeChat surpasses one billion users and plays host to more than one million mini-apps on its ecosystem, operations have finally become too big for him to oversee everything.

“How to stay agile and nimble in a rapidly changing social media landscape with a top-down approach for a 2,000-strong team, and what happens to strategy should Zhang one day leave or step back, were among the top issues on the minds of WeChat executives as the app enjoys its perch as China’s most dominant super-app,” the South China Morning Post reported late on Friday.

The extremely competitive social media landscape was also among the top issues on the minds of WeChat executives.

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FILE – A WeChat logo is displayed on a mobile phone as a woman walks past, July 21, 2016. VOA

“I admit I am very dictatorial,” Zhang, 49, told the London Business School for its case study, the report added.

WeChat was launched as a messaging tool in 2011. It has grown from a voice messaging platform into a truly ubiquitous app experience in China.

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The platform now lets users pay bills, order meals, read news, and play games.

Owned by parent company Tencent Holdings, the WeChat app has over 900 million monthly active users. (IANS)

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WeChat Brings in-app Gaming Tab: Report

"The programme grants deserving developers an additional 20 per cent cut in revenue."

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FILE - A picture illustration shows a WeChat icon in Beijing. VOA

The China-based messaging and payments platform WeChat is adding an in-app mini-gaming platform to let users play basic games like Tetris, open to developers worldwide.

The company had listed two developers outside China for now and Google was one of them with its doodling game — “Guess My Sketch”.

WeChat said its mini games platform grew to over 400 million monthly active users, but that was still less than half of how many monthly active users were on the app — 1.082 billion mostly from China, The Verge reported on Thursday.

With its gaming platform, WeChat promises new developers joining in from around the world profit shares.

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FILE – A WeChat logo is displayed on a mobile phone as a woman walks past, July 21, 2016. VOA

“There is a programme that developers can apply to, called ‘Creativity Incentives’ which parent company Tencent launched in December to encourage developers to experiment creatively with art, music, and storytelling,” the report said.

“The programme grants deserving developers an additional 20 per cent cut in revenue.”

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WeChat’s decision of introducing an in-app gaming tab comes after other social networking giants like Facebook, Snapchat and YouTube incorporated dedicated gaming-related spaces as part of their main apps.

WeChat’s attempts to expand abroad had faltered after it went international in 2012. The new announcement could help the app better establish itself in markets outside of China, the report added. (IANS)