Never miss a story

Get subscribed to our newsletter


×
Wellness tourism is beyond regular spa and thermal treatments to incorporate lifestyle improvement practices that render holistic well-being through travel. Pixabay

BY SIDDHI JAIN

As health and holidays come to be increasingly combined in the modern tourism sector, the rise of wellness tourism in India and South Asia is a trend many are taking notice of.


“Wellness travellers look for authentic experiences and life-changing holidays, they travel with the purpose of improving health and well-being through physical, psychological, or spiritual activities in an enjoyable resort setting,” Rahul Chaudhary, Managing Director, CG Hospitality explains to IANSlife.


The rise of wellness tourism in India and South Asia is a trend many are taking notice of. Pixabay

“Travellers are expecting these experiences to give them somewhat a new outlook towards the world or themselves. Self-care and self-love are where this concept has evolved from. In addition to the self-care focused travellers, there is a huge surge in the travellers looking for creative awakening,” he added.

Travel experts say that although a spa “allows an individual to escape from their busy schedule and to invest time in own-self, and it is an ideal place where you disconnect yourself from the world and worries,” as shared Swati Balga, Aura Spa Manager at The Park Hyderabad, many also believe that a spa experience is only the beginning of wellness tourism.

As per Vijay Sharma, General Manager, Club Med Southeast Asia, wellness tourism has gained popularity among Indians who prefer travelling slow and taking relaxing vacations.

Guests are seen indulging in a host of amazing family activities with an objective of bringing urban families together to bond over unique moments of fun and adventure. While opting for holidays, travellers are mindful of selecting resorts that also cater to internal well-being.


Wellness tourism allows an individual to escape from their busy schedule and to invest time in own-self. Pixabay

Wellness tourism is beyond regular spa and thermal treatments to incorporate lifestyle improvement practices that render holistic well-being through travel, he added.

Why is this industry booming and how is it shaping up?

“In a steadily growing economy, where people constantly face a rapidly changing life, wellness tourism becomes even more important as it rejuvenates the body, mind, and soul through the detoxification offered by different health therapies. South Asians are embracing a life-well-lived mind-et in their �40s because they can afford it. They want to achieve and maintain the quality of not only life but a lifestyle,” Rahul Chaudhary said.

The definition of wellness tourism has certainly evolved from what it was a few years ago.

“Today, the focus is on transformational travel, something that one can take back after the holiday whether it is an everlasting memory or a good habit. Mental well-being is treated to be as important as physical wellness,” shares Neeraj Seth, Director of Marketing Communication and Public Relations at Kandima Maldives.

Also Read- Apple Sends Gift Packages to its Employees Stranded in China

Finally, how is the industry shaping up?

As per Chaudhary, the wellness idea changes almost every aspect of travel and wellness tourism that will only grow faster in the years ahead because it sits at the powerful intersection of two huge, expanding industries: the USD 2.6 trillion tourism industry and the USD 4.2 trillion wellness market.


Popular

Pixabay

Kashmir's natural splendour, with its beautiful valleys and towering mountains, is really unlike anywhere.

Along with the undeniable natural beauty, the Kashmir valley has developed a reputation for adventurous activities like trekking, hiking, and river rafting. Kashmir has maintained its charm, allowing us to time-travel into beautiful destinations which make one forget about the stress and worries of life. The hikes in Kashmir offer adventurers to go on a self-discovery trip through nature's lap over the mountains while taking in the breathtaking scenery that surrounds them on their journey. In addition to the hikes, there are many thrilling adventure activities, like rock climbing, rope climbing, etc. Trekking across the region of mountains and lakes will allow you to experience living in the "Paradise on Earth," and you wouldn't want to return to your regular life after that.

The following are some of the finest hiking destinations in Kashmir:

Keep Reading Show less
Photo by Wikimedia Commons.

Pind Daan at Jagannath Ghat, Kolkata.

The Pitru Paksha starts after the Full Moon day, and this day marks the beginning of the waning phase of the Lunar cycle. This event is roughly of 15-day period, and is of great significance. From this day, rituals like Tarpan or Tarpanam and Shradh are carried out to pay respects to dead relatives and ancestors.

It is believed that from the very first day till the last day, the unhappy souls of the deceased return to the Earth to see their family members. So, in order to ensure that the dead attain Moksha, i.e. to get liberation, family members of these souls quench their thirst and satisfy their hunger by performing the Pind Daan, which includes offering food consisting of cooked rice and black sesame seeds. The literal meaning of Pind Daan is the act of satisfying those who no longer exist physically.

Keep Reading Show less
wikimedia commons

Cubbon Park is a lush green garden at the heart of Bangalore

At the heart of Bangalore city, a large 300-acre space of lush greenery and heritage stands as a symbol of the city's past, present, and future. Cubbon Park is every child's favourite park, every Bangalorean's haven of fresh air, and altogether, the city's pride.

It stands testament to the past, in terms of the diversity of flora it houses. Bangalore traffic in the recent past has grown into a menace, but the stretch between MG Road and Cubbon Park is always a pleasurable place to stop and wait for the signal to turn green. The gust of wind that blows here, and the smell of mud, coupled with floral scents instantly transports citizens to Old Bangalore, where the weather was fine, and the trees loomed over roads with thick canopies that did not even allow rainwater to penetrate. Cubbon Park is also a historical site, and one of the few remaining monuments of colonial heritage in Central Bangalore. It houses many statues and among them, the most famous is that of Queen Victoria, which faces the St. Mark's Square.

Keep reading... Show less