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Here’s why Wellness Tourism in India and South Asia is Trending

ndia, South Asia see a rise in wellness tourism: Experts

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Wellness Tourism
Wellness tourism is beyond regular spa and thermal treatments to incorporate lifestyle improvement practices that render holistic well-being through travel. Pixabay

BY SIDDHI JAIN

As health and holidays come to be increasingly combined in the modern tourism sector, the rise of wellness tourism in India and South Asia is a trend many are taking notice of.

“Wellness travellers look for authentic experiences and life-changing holidays, they travel with the purpose of improving health and well-being through physical, psychological, or spiritual activities in an enjoyable resort setting,” Rahul Chaudhary, Managing Director, CG Hospitality explains to IANSlife.

Wellness Tourism
The rise of wellness tourism in India and South Asia is a trend many are taking notice of. Pixabay

“Travellers are expecting these experiences to give them somewhat a new outlook towards the world or themselves. Self-care and self-love are where this concept has evolved from. In addition to the self-care focused travellers, there is a huge surge in the travellers looking for creative awakening,” he added.

Travel experts say that although a spa “allows an individual to escape from their busy schedule and to invest time in own-self, and it is an ideal place where you disconnect yourself from the world and worries,” as shared Swati Balga, Aura Spa Manager at The Park Hyderabad, many also believe that a spa experience is only the beginning of wellness tourism.

As per Vijay Sharma, General Manager, Club Med Southeast Asia, wellness tourism has gained popularity among Indians who prefer travelling slow and taking relaxing vacations.

Guests are seen indulging in a host of amazing family activities with an objective of bringing urban families together to bond over unique moments of fun and adventure. While opting for holidays, travellers are mindful of selecting resorts that also cater to internal well-being.

Wellness Tourism
Wellness tourism allows an individual to escape from their busy schedule and to invest time in own-self. Pixabay

Wellness tourism is beyond regular spa and thermal treatments to incorporate lifestyle improvement practices that render holistic well-being through travel, he added.

Why is this industry booming and how is it shaping up?

“In a steadily growing economy, where people constantly face a rapidly changing life, wellness tourism becomes even more important as it rejuvenates the body, mind, and soul through the detoxification offered by different health therapies. South Asians are embracing a life-well-lived mind-et in their �40s because they can afford it. They want to achieve and maintain the quality of not only life but a lifestyle,” Rahul Chaudhary said.

The definition of wellness tourism has certainly evolved from what it was a few years ago.

“Today, the focus is on transformational travel, something that one can take back after the holiday whether it is an everlasting memory or a good habit. Mental well-being is treated to be as important as physical wellness,” shares Neeraj Seth, Director of Marketing Communication and Public Relations at Kandima Maldives.

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Finally, how is the industry shaping up?

As per Chaudhary, the wellness idea changes almost every aspect of travel and wellness tourism that will only grow faster in the years ahead because it sits at the powerful intersection of two huge, expanding industries: the USD 2.6 trillion tourism industry and the USD 4.2 trillion wellness market.

Next Story

Physical Abuse During Childhood May Lead To Heavy Cigarette Use: Study

The researchers used their responses about smoking between the ages of 12 and 18 to identify three patterns of cigarette use

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Cigarettes
Adolescent cigarette smoking is a really serious social problem and public health concern. Pixabay

Researchers have found that children who have been abused, mistreated or neglected at home are more likely to start smoking cigarette and other substances.

The study, published in the journal Substance Use & Misuse, showed that physical abuse of children in high-risk homes, especially when they’re toddlers or teens, dramatically increases the odds that their adolescent experimentation with cigarettes will lead to a heavy smoking habit.

For the findings, the study examined data on children who were at high risk for abuse and neglect — either because they had been referred to a child protective service or lived in conditions associated with the likelihood of maltreatment or both. “I wanted to look at different types of maltreatment and whether they have an impact on cigarette smoking,” said study lead author Susan Yoon, Assistant Professor at Ohio State University in the US.

“Adolescent cigarette smoking is a really serious social problem and public health concern. Brain development is not complete until late adolescence or during young adulthood, and cigarette smoking is associated with damage in brain development,” Yoon said.

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“We also know that those who start smoking cigarettes during adolescence are more likely to continue smoking into adulthood,” Yoon added. For the results, the research team used data on 903 adolescents, who were assessed at age 12, 16 and 18.

A breakdown of different types of abuse and neglect experienced by the sample population during three different time periods (early childhood, school age and adolescence) confirmed how vulnerable these kids were.

The researchers used their responses about smoking between the ages of 12 and 18 to identify three patterns of cigarette use: stable low/no use (61 per cent of respondents), gradually increasing use (30 per cent) and sharply increasing cigarette use (nine per cent).

“It was almost shocking how the pattern of cigarette use over time went up so drastically in the sharply increasing use class,” Yoon said.

Smoking
Researchers have found that children who have been abused, mistreated or neglected at home are more likely to start smoking cigarettes and other substances. Pixabay

“They were pretty similar to the others at age 12 — almost 80 percent didn’t smoke. At age 16, we saw that almost 60 per cent had used cigarettes more than 20 days in the past year and by 18, every single kid in this group reported heavy use of cigarettes,” Yoon added.

A statistical analysis showed that adolescents who experienced early childhood physical abuse were 2.3 times more likely to be in the sharply increasing cigarette use group compared with the stable no/low group. Physical abuse during adolescence had an even stronger effect — this type of mistreatment at that point in life was linked to 3.7 times higher odds for sharply increased cigarette use. Adolescents who had been neglected during early childhood were 1.89 times more likely to be in the gradually increasing cigarette use group than in the stable no/low use group.

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About 40 per cent of these smokers had reported using cigarettes at age 16, and by age 18, more than 80 per cent were smokers, and about 40 per cent had smoked on more than 20 days in the previous year, the study said. (IANS)