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Work from home triggered the need for storing and managing data effectively especially for those who are not on Cloud. Pixabay

As work from home triggered the need for storing and managing data effectively especially for those who are not on Cloud, storage solutions major Western Digital said on Friday that it is continuously introducing customized and purpose-built solutions based on the latest technology for consumers and enterprises in India.

The current environment has spiked the need for different kinds of personalized gadgets across user segments.


“From students to professionals, everyone is relying on technology. Amid all this, data is defining our identity. This massive churn has created a strong need for storing and managing our content effectively,” Khalid Wani, Director, Sales, Western Digital, told IANS.

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“The hurried implementation of digital learning has further proliferated storage solutions to help store the exponential amount of data that we are creating daily — from heavy assignments, videos, and presentations to make learning more seamless,” Wani added.

Tapping into the need for speed and reliability, Western Digital this week introduced the new WD brand ‘My Passport SSD in capacities up to 2TB.

The new SSD delivers accelerated read speeds of up to 1050MB per second and write speeds of up to 1000MB per second.


The 500GB storage device costs Rs 8,999 the 1TB one is available for Rs 15,999 and 2TB variant costs Rs 28,999. Pixabay

The My Passport SSD is backed by a five-year limited warranty and is available in the 500GB, 1TB, and 2TB capacities at Amazon till October 30 and will reach retail stores from November 13.

The 500GB storage device costs Rs 8,999 the 1TB one is available for Rs 15,999 and 2TB variant costs Rs 28,999.

Want to read more in Hindi? Checkout: भारत के गलत मानचित्र को लेकर सरकार ने ट्विटर को दी चेतावनी

During the Amazon ‘Great India Festival’ till November 13, the WD My Passport SSD (500GB) is available for Rs 6,999, the 1TB variant costs 12,999, and the 2TB one comes for Rs 24,999.

“The new palm-sized drive allows home and business users to save, access, and protect the content that matters. The drive helps secure content and keep productivity flowing with password enabled 256-bit AES hardware encryption,” Wani said.

The stylish, durable metal design is both shock and vibration resistant and offers drop-resistant up to 6.5 feet.

Also Read: Indian Firms Witness Increase in Cyber Threats During WFH

“We have a powerful play across segments for storage- from consumers to enterprises. Our broad product portfolio is speared across categories; from external HDD and SSD derives to internal drives across technologies,” the Western Digital executive said. (IANS)


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Photo by Brian Kostiuk on Unsplash

Traditional players are very strong in the consumer laptop market.

By Md Waquar Haider

When popular smartphone brands like Xiaomi and realme entered the laptop market in India last year, they were expected to shake the existing giants, specifically under the Rs 50,000 category. However, chip shortage and supply crunch have somewhat dented their plans to make a significant mark to date. According to industry experts, the issue with smartphone makers entering the laptop category is two-fold. The first one is a massive supply crunch in the laptop component market and only big brands are able to get volume and supplies.

The other factor is that the traditional players are very strong in the consumer laptop market. Top 3 players control more than 70 per cent of the market and strong portfolio, distribution, and channel reach as well as brand marketing has helped them massively. "New brands can surely make a dent in the consumer laptop market but are challenged by supply issues right now. Watch out for them in 2022 as and when supply situation eases up," Navkendar Singh, Research Director, Client Devices & IPDS, IDC India told IANS.

Dominated by HP Inc, Lenovo and Dell, the traditional PC market (inclusive of desktops, notebooks, and workstations) in India continued to be robust as the shipments grew by 50.5 per cent year-over-year (YoY) in the second quarter (Q2), according to IDC. Notebook PCs continue to hold more than three-fourth share in the overall category and grew 49.9 per cent YoY in 2Q21, reporting a fourth consecutive quarter with over 2 million units. Desktops also indicated a recovery as shipments grew 52.3 per cent YoY after recording the lowest shipments of the decade in 2Q20.

According to Prabhu Ram, Head, Industry Intelligence Group, CMR, driven by the pandemic and the associated accelerated pivot to remote work, learn and unwind culture, PCs have been witnessing heightened demand. "Despite the current supply chain constraints, PCs are here to stay in the new never normal. In the run-up to the festive season, established PC market leaders will continue to leverage their brand salience and gain market share," Ram told IANS.

a computer chip close up According to industry experts, the issue with smartphone makers entering the laptop category is two-fold. | Photo by Manuel on Unsplash

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