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What Aspects To Choose For a digital marketing agency

what should be considered to hire a digital marketing company?

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What Aspects To Choose For a digital marketing agency
What Aspects To Choose For a digital marketing agency, Pixabay

Online marketing requires an advanced degree of specialization, continuous updating and research in fields such as SEO, SEM, Analytics, Social Media or even actions in video marketing that with traditional marketing, it can’t be understood. The phrase “If you’re not on the Internet, you’re not available” forces any company to invest in web positioning at all levels. Once we have this clear, we must think about choosing a digital marketing agency that becomes our eyes and ears and that at the same time transmit clarity in their actions. But trusting our online reputation to an agency that meets the ideal conditions in online communication is not an easy search. Therefore, we try to explain in this article what aspects you should take into account when choosing a digital marketing agency that suits your needs.

As we pointed out at the beginning, the members of a digital marketing agency must be completely updated professionals in all 2.0 techniques. It can’t be that an agency selling itself as an expert in social network management does not work on its own networks. The online world in which we are irremediably submerged is exposed to continuous changes and updates, which obliges us as professionals to be in continuous training. Usually, a SEO professional lives and breathes as such. The level of demand with oneself is very high. The curiosity, the restlessness, the desire to continue forming, learning to improve our service is our day to day and this concern is always transferred to the benefit of our customers.

 

So…what should be considered when we’re going to hire a digital marketing company?

Bitcoin
Bitcoin, pixabay

Professionalism

 

We need to obtain goals in a natural way, without bridges or tricks. Working with the rules that Google brand us to avoid falling into penalties that truncate the project, is a rule that every marketing agency must print with fire in their office. Google is the king and every agency should understand this.


Treatment

In an online world it is essential that there is a fluency in communications. In addition, in the vast majority of cases, interaction with the client is necessary since each project is unique. A good digital agency should adjust its services to what client really needs. I, a few months ago, was in search for a digital marketing agency and felt frustrated due to too many unprofessional digital marketing offers until I found Probella Miami. Why did I choose the agency? Because this agency works in adjustable platform (to the real situations faced by many businessman in Miami).

Online Marketing
Online Marketing, Pixabay

Multidisciplinary


We are on the eyes of our clients in all fields related to Internet marketing. This fact forces us to investigate those niches in which our actions are more effective. Generally actions in positioning will be the key to positioning a project, but this is not always the case. This is also customary for our clients to promote in other fields such as video marketing or simply on social networks as a community manager.

 

Clear work

 

An agency must show clearly and legibly all progress reports and work carried out depending on what was agreed on a quarterly or monthly basis. The monthly basis is a common standard but some companies work on yearly basis. That depends on what clients (in majority) really need.

Also read: make money online

Conclusions

To take the step and hire a freelance professional or a marketing agency we need to know some understandings. One of them is that in this sector there is a lot of selling fumes that has only done a one-month course and can end your website and your brand. 

 

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Nearly Half Urban Indians to Shop Online After Lockdown: Survey

The survey also suggests that 21 per cent people are less likely than before to shop in physical retail stores

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A recent survey says that 44% urban Indians are more likely to shop online after lockdown. Pixabay

Close to half (44 per cent) of urban Indians are more likely to shop online once the lockdown is over and 21 per cent people are less likely than before to shop in physical retail stores, a new survey said on Tuesday, according to Covid-19 pandemic in India updates.

The survey of 1,011 respondents conducted by YouGov also revealed that among the different regions, East and West Indians (51 per cent and 50 per cent, respectively) are more likely to shop online in the future as compared to residents in North and South India (41 per cent and 40 per cent).

Likewise, the inclination to move online for shopping appears to be stronger among tier-1 city residents (51 per cent) than tier-2 and 3 residents (41 per cent each).

lockdown
68% of respondants showed their interest in buying gadgets after the lockdown is lifted. Pixabay

According to the data, gadgets (68 per cent), beauty & personal care (58 per cent), apparels & accessories (56 per cent) and home & kitchen appliances (51 per cent) are the top categories where a majority of respondents have indicated their likeliness to buy online, once the Covid-19 crisis is resolved.

“The current Covid crisis and the subsequent lockdowns have helped accelerate the momentum for e-commerce,” Deepa Bhatia, General Manager, YouGov India, said in a statement.

Also Read: Lifestyle Intervention Reduces Bad Cholesterol Concentration in Kids

The survey found that even though people are currently buying online, the majority (73 per cent) are either very or fairly scared about their safety while shopping.At present, one in three urban Indians (30 per cent) have bought or are planning to buy beauty and personal care products online since e-commerce delivery resumed in their area amidst the Covid lockdown, the data said.

Demand for these products is the highest in tier-1 cities at 37 per cent. The findings also showed that most of the other categories, such as automobiles (83 per cent), Salons & Spa services (78 per cent); alcohol (74 per cent), hardware (71 per cent) and gardening (64 per cent) consumers are likely to prefer shopping offline in physical stores.

The data also revealed that concern for safety is the highest among those in their thirties (at 67 per cent) while worry about the fit or look appears to be strongest among respondents aged above 40 (at 35 per cent). (IANS)

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Indians Watch 54% Online Videos in Hindi: Youtube

54% of online videos watched in India are in Hindi language as suggested by YouTube

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youtube-videos
54 per cent of online videos that Indians watch are in Hindi. Pixabay

According to entertainment news, about 54 per cent of online videos that Indians watch are in Hindi, while English is preferred by only 16 per cent of the viewing population, followed by Telugu, Kannada, Tamil and Bengali, Google-owned YouTube said in a report on Tuesday.

Telugu is preferred by seven per cent of viewing population, Kannada six per cent, Tamil five per cent and Bengali is preferred by three per cent, said the study titled “Understanding India’s online video viewer”.

The research revealed that Indian users watch online videos for an average of 67 minutes everyday.

More than 70 per cent of viewership comes from 15-34 year olds and 37 per cent of users come from rural geographies.

The total online video user population is expected to reach 500 million by the end of the year, said the report.

According to YouTube, entertainment emerged to be the favourite genre along with learning content which is consumed in 43 per cent of the video viewing occasions.

The study also highlighted the ‘Four Ps’ of motivation for watching — Pleasure, emPower, Purpose and People.

Explaining these further, pleasure accounts for 55 per cent and is all about enjoyment and de-stressing; empower is 20 per cent and fulfils the need to be confident and free; purpose accounts for 14 per cent and is about progress and staying updated; people is 11 per cent and reflects the need to connect and bond.

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In India, 79 per cent of video consumption happens at home, as suggested by YouTube. Pixabay

Also Read: Identify Genuine Liquor like A Pro, with These Tips

YouTube also revealed that Indian watch online videos anytime, anywhere and online video is watched consistently throughout the day.

Though 79 per cent of video consumption happens at home, 21 per cent of consumption happens on the move.

The study, based on responses from 6,500 viewers in India, was conducted before the onset of the global pandemic. (IANS)

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My Menu: Redefine Your Online Food Ordering Process

Here's a new way to order food online with 'My Menu'

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Menu
'My Menu' -- an International digital menu company on which a restaurant can take care of all its digital menu needs. Pixabay

By Puja Gupta

Tablet menu or digital menu has been around for over 10 years, but they never became popular, why? Unfortunately until two years ago, every digital app/product was not design oriented and all it did was just show plain pictures of the food. Today, it’s not only about showcasing pictures, but also a beautifully designed and printed menu can do a much better job than any app.

‘My Menu’ — an International digital menu company currently live in over 1,600 restaurants across countries in over 142 languages – is all-in-one platform on which a restaurant can take care of all its digital menu needs – tablet menu, QR menu, QR ordering and online ordering. It recently announced a complimentary QR ordering solution to restaurants worldwide.

As restaurants are preparing to open across the country from June 8, ‘My Menu’ helps tackle dining the post COVID-19 era to prepare the industry for the socio-economic changes that make ‘contactless’ service the new normal.

The QR Ordering system allows guests a complete contactless, self-ordering system, table service to communicate with the wait staff. Its online ordering and restaurant delivery module can interface with any restaurant POS thus making it the perfect add on module for restaurants to start accepting orders directly and avoid paying hefty commissions to third party aggregators/delivery portals.

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A beautifully designed and printed menu can do a much better job than any app. Pixabay

“Our objective remains the same from the time we started conceptualizing the product — to increase the average check value and guest satisfaction. As a by-product, we also see increase in efficiency and reduction of operational costs. We have multiple case studies which show that restaurants see an immediate increase in the average check value of 25 – 30 per cent,” says My Menu CEO Abhishek Bose.

Also Read: 60% Decrease in Pediatric Fractures During Pandemic: Study

He adds: “We have also announced a complimentary QR ordering solution to restaurants worldwide for tackling the post COVID-19 era to prepare the industry for upcoming socio-economic changes post the pandemic. In order to contain the single most reusable and essential item ‘food menu’, digitalized menus supported by QR code is a strategic solution that will prove to be successful for active prevention.”

My Menu has been made a corporate standard by Accor hotels and Bose hopes other hotel chains will follow soon. It is already being used across popular restaurant chains such as Nandos, Wagamama, Carluccio’s, he informs. “Being a self-managed product we have seen a lot more uptake from countries where hoteliers/restauranteurs are considerably more IT savvy,” he concludes. (IANS)