Friday, May 14, 2021
Home Entertainment What Is India Reading, Amidst The Second Wave Of The Pandemic?

What Is India Reading, Amidst The Second Wave Of The Pandemic?

In order to encourage book readers further, Flipkart has also launched its digital property for its books category -- Flipkart #NowReading on Instagram

Over the last year, the pandemic has led people to spend most of their time indoors as they maintain social distance. As India now reels under an alarming second wave, many parts of the country have tightened stay-at-home protocols — making consumers opt for activities that reduce their need to step out — a key pastime being ‘reading’.

According to homegrown e-commerce platform Flipkart, the Books category has witnessed a growth of 1.5 times in the number of units sold in the first quarter of 2021, compared to the same period last year.

Follow NewsGram on Instagram to keep yourself updated.

“With people finding comfort in books, it’s curious to see how reading habits and genre preferences can change during unprecedented times. We pride ourselves in being close to consumers, while deeply understanding their needs and expectations across the country and work continuously towards providing them with the best selection, through our sellers.

In the case of books, overall, two-third of the demand for books on the platform came from tier-2 and tier-3 cities in the past quarter, where we witnessed increasing searches from cities such as Jamshedpur, Azamgarh, Faizabad, Deoria, Guwahati, Gorakhpur, and Bhubaneswar,” Nishant Gupta, Head — Beauty, General Merchandise, Home and Furniture, Flipkart told IANSlife.

reading
The year 2020 brought about a paradigm shift in everyone’s lives. Pixabay

With competitive exams around the corner coupled with time in hand, people are upskilling, leading to a growing demand for academic books, reference books, general knowledge books and English books such as Word Power Made Easy and Oxford Student Atlas. Owing to children spending their time at home, activity books, picture, and coloring books have also seen a clear spike.

The year 2020 brought about a paradigm shift in everyone’s lives — people began thinking, eating, living, and reading differently.

ALSO READ: Modern Retelling Of Mahabharata You Should Read

Books that deal with weight loss, diets and other ‘how to’ books saw great demand. Self-help and soul-searching books boomed more than usual, as people turned to books as a way of understanding their old and new lives, making books such as ‘Ikigai’, ‘Think Like a Monk’, ‘Death’, ‘Power of Subconscious Mind’, ‘Attitude is Everything’, ‘Life’s Amazing Secre’t feature in the Top 100 books sold on Flipkart. Additionally, books by celebrity writers such as Sonu Sood, Tahira Kashyap, and Priyanka Chopra made it to the bestseller list on the platform, learned IANS.

In order to encourage book readers further, Flipkart has also launched its digital property for its books category — Flipkart #NowReading on Instagram, which hosts digital launches of new books, discussions with bestselling authors, reviews, and suggestions. It has hosted Amish Tripathi, Rujuta Diwekar, Sonu Sood, Durjoy Dutta, Tahira Kashyap, and Chetan Bhagat, among others. (IANS/SP)

STAY CONNECTED

19,509FansLike
362FollowersFollow
1,773FollowersFollow

Most Popular

Rani Abbakka: The First Woman Freedom Fighter Of India

By- Khushi Bisht Rani Abbakka who is also known as Abbakka Mahadevi was the first queen of Ullal. Known for her unwavering bravery, she was...

5 Tips For Getting Through A Long-Haul Flight

By Carol Trehearn A holiday in the sun! Travel and fun have been in limited supply during the past year, so it’s understandable that many...

The Most Stylish Hollywood Mother Of The Bride Dresses

By John Miller Mothers of the bride have always held great importance in the wedding. She is always by the side of the bride, and...

Is Dental Checkup In Pandemic Safe?

Want to go for a dental checkup but afraid due to the ongoing Covid-19 pandemic? Take heart, according to a small study SARS-CoV-2 infection...

Here’s How A Man Turned Covid19 Crisis Into An Opportunity

Even as the Covid pandemic has battered many lives across India, some have turned this crisis into an opportunity. One such person is Farooq...

Namdhari Sect Providing Education To Slum Children

An open-air school set up by the Namdhari sect of Sikhism led by spiritual head Thakur Dalip Singh in a street of Jalandhar city...

Diets Don’t Work In The Long-term, But Lifestyle Changes Do

For decades, diet conversations globally have ranged from the simple and straightforward to elaborate and convoluted, the latter sometimes even bordering on crazy. In...

How To Choose The Right SPF

SPF known as Sun Protection Factor is an indicator of how effectively it can protect the skin from harmful sun rays. We need to...

Recent Comments