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WhatsApp To Put Advertisements in its “Status” Feature

Four years after its acquisition by Facebook for $19 billion, WhatsApp, which now has over 1.5 billion users (against Facebook's 2.3 billion), will reportedly carry targeted ads from 2019 -- on a platform that has been ad-free till date

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WhatsApp geared up to show ads in 'Status,' confirms VP Chris Daniels. Pixabay

Clearing the air on Facebook’s monetisation efforts towards WhatsApp, the mobile messaging service’s Vice President Chris Daniels on Wednesday said the company is going to put advertisements in its “Status” feature.

“We are going to be putting ads in ‘Status’. That is going to be primary monetisation mode for the company as well as an opportunity for businesses to reach people on WhatsApp,” Daniels told reporters here.

Daniels, however, did not give any timeline to this development that has been in the news for some time.

WhatsApp has over 1.5 billion users globally, including more than 250 million in India.

There were media reports earlier this month that the Facebook-owned messaging app is planning to allow advertisements to be displayed in the “Status” section of the app.

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WhatsApp on a smartphone device. Pixabay

WhatsApp’s “Status” feature allows users to share text, photos, videos and animated GIFs that disappear after 24 hours.

According to media reports, the advertisements would be powered by Facebook’s native advertising system and would be aimed at helping users understand and participate in businesses using the messaging app.

Facebook CEO Mark Zuckerberg’s goal to monetise WhatsApp has forced the social media messaging service’s co-founders to leave the company.

Also Read- Facebook Planning To Set up a Sprawling Office

One of them, Brian Acton, told Forbes recently that Zuckerberg was in a rush to make money from the messaging service and undermine elements of its encryption technology. “Targeted advertising is what makes me unhappy,” Acton said.

Four years after its acquisition by Facebook for $19 billion, WhatsApp, which now has over 1.5 billion users (against Facebook’s 2.3 billion), will reportedly carry targeted ads from 2019 — on a platform that has been ad-free till date. (IANS)

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WhatsApp Working on Fingerprint Authentication Feature For Chats

This feature would be available in future for any Android user (and later for iOS users too) having Android Marshmallow and newer operating systems and a fingerprint sensor

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WhatsApp working on fingerprint authentication for chats: Report. Pixabay

Facebook-owned WhatsApp is reportedly working on a fingerprint authentication feature to protect its users’ chats from being seen by others.

According to WABetaInfo, a fan site that tests new WhatsApp features early, the feature is current under development in Beta for Android 2.19.3 version.

“After working to implement Face ID and Touch ID features on iOS (that aren’t available yet for development reasons), WhatsApp has finally started to work on the Authentication feature on Android, using your Fingerprint!” said the report on Tuesday.

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WhatsApp on a smartphone device.

The fingerprint authentication feature will be available within the app under a new section.

Once you enable the fingerprint feature, your WhatsApp will be completely protected from others to be seen.

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“The user will need to authenticate his identity in order to open WhatsApp (from the app icon, from the notification or from external pickers). It will protect the entire app, so it’s not used to lock specific conversations,” the report added.

This feature would be available in future for any Android user (and later for iOS users too) having Android Marshmallow and newer operating systems and a fingerprint sensor. (IANS)