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WhatsApp To Put Advertisements in its “Status” Feature

Four years after its acquisition by Facebook for $19 billion, WhatsApp, which now has over 1.5 billion users (against Facebook's 2.3 billion), will reportedly carry targeted ads from 2019 -- on a platform that has been ad-free till date

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WhatsApp geared up to show ads in 'Status,' confirms VP Chris Daniels. Pixabay

Clearing the air on Facebook’s monetisation efforts towards WhatsApp, the mobile messaging service’s Vice President Chris Daniels on Wednesday said the company is going to put advertisements in its “Status” feature.

“We are going to be putting ads in ‘Status’. That is going to be primary monetisation mode for the company as well as an opportunity for businesses to reach people on WhatsApp,” Daniels told reporters here.

Daniels, however, did not give any timeline to this development that has been in the news for some time.

WhatsApp has over 1.5 billion users globally, including more than 250 million in India.

There were media reports earlier this month that the Facebook-owned messaging app is planning to allow advertisements to be displayed in the “Status” section of the app.

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WhatsApp on a smartphone device. Pixabay

WhatsApp’s “Status” feature allows users to share text, photos, videos and animated GIFs that disappear after 24 hours.

According to media reports, the advertisements would be powered by Facebook’s native advertising system and would be aimed at helping users understand and participate in businesses using the messaging app.

Facebook CEO Mark Zuckerberg’s goal to monetise WhatsApp has forced the social media messaging service’s co-founders to leave the company.

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One of them, Brian Acton, told Forbes recently that Zuckerberg was in a rush to make money from the messaging service and undermine elements of its encryption technology. “Targeted advertising is what makes me unhappy,” Acton said.

Four years after its acquisition by Facebook for $19 billion, WhatsApp, which now has over 1.5 billion users (against Facebook’s 2.3 billion), will reportedly carry targeted ads from 2019 — on a platform that has been ad-free till date. (IANS)

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Dark Mode on WhatsApp to Make a Debut Soon For iOS

The iPhone users will be able to run this feature on iOS 13 and the icons in dark mode are in blue and grey colour schemes

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Dark Mode
Apart from Dark Mode, WhatsApp is also testing a new beta update for iOS users which would bring features like hide muted status update, splash screen and app badge improvements, among others. Pixabay

Dark Mode for WhatsApp has been in the news for long but the feature may debut sooner on the messasing app starting with the iOS users.

The iPhone users will be able to run this feature on iOS 13 and the icons in dark mode are in blue and grey colour schemes, according to WABetaInfo, a fan website that tracks WhatsApp updates.

Additionally, WhatsApp is also testing a new beta update for iOS users which would bring features like hide muted status update, splash screen and app badge improvements, among others.

WhatsApp’s new splash screen would essentially let users see the WhatsApp logo whenever they open the app on their iPhones. This is also available on the Android beta app.

Dark Mode
Dark Mode for WhatsApp has been in the news for long but the feature may debut sooner on the messasing app starting with the iOS users. Pixabay

Last week, WhatsApp has added a new privacy setting, which will let users decide whether they want to join a group on the messaging platform or not.

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To enable it, users need to go to “Settings” in the app, then tap Account, Privacy and Groups and select one of three options: “Everyone,” “My Contacts,” or “My Contacts Except.” (IANS)