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WhatsApp To Put Advertisements in its “Status” Feature

Four years after its acquisition by Facebook for $19 billion, WhatsApp, which now has over 1.5 billion users (against Facebook's 2.3 billion), will reportedly carry targeted ads from 2019 -- on a platform that has been ad-free till date

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WhatsApp geared up to show ads in 'Status,' confirms VP Chris Daniels. Pixabay

Clearing the air on Facebook’s monetisation efforts towards WhatsApp, the mobile messaging service’s Vice President Chris Daniels on Wednesday said the company is going to put advertisements in its “Status” feature.

“We are going to be putting ads in ‘Status’. That is going to be primary monetisation mode for the company as well as an opportunity for businesses to reach people on WhatsApp,” Daniels told reporters here.

Daniels, however, did not give any timeline to this development that has been in the news for some time.

WhatsApp has over 1.5 billion users globally, including more than 250 million in India.

There were media reports earlier this month that the Facebook-owned messaging app is planning to allow advertisements to be displayed in the “Status” section of the app.

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WhatsApp on a smartphone device. Pixabay

WhatsApp’s “Status” feature allows users to share text, photos, videos and animated GIFs that disappear after 24 hours.

According to media reports, the advertisements would be powered by Facebook’s native advertising system and would be aimed at helping users understand and participate in businesses using the messaging app.

Facebook CEO Mark Zuckerberg’s goal to monetise WhatsApp has forced the social media messaging service’s co-founders to leave the company.

Also Read- Facebook Planning To Set up a Sprawling Office

One of them, Brian Acton, told Forbes recently that Zuckerberg was in a rush to make money from the messaging service and undermine elements of its encryption technology. “Targeted advertising is what makes me unhappy,” Acton said.

Four years after its acquisition by Facebook for $19 billion, WhatsApp, which now has over 1.5 billion users (against Facebook’s 2.3 billion), will reportedly carry targeted ads from 2019 — on a platform that has been ad-free till date. (IANS)

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WhatsApp to Empower 50-Million Plus Small and Medium Businesses in India

WhatsApp helps connect friends and families but it has fast become a driver of economic growth in India

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Whatsapp, Businesses, India
Will Cathcart, who became the new head of WhatsApp after Vice President Chris Daniels quit in March, would announce some key features for the SMBs on Thursday. Pixabay

After picking 5 Indian startups who would receive nearly Rs 35 lakh ($50,000) each to develop country-first products, Facebook-owned WhatsApp is now set to further empower the 50-million plus small and medium businesses (SMBs) in the country.

Will Cathcart, who became the new head of WhatsApp after Vice President Chris Daniels quit in March, would announce some key features for the SMBs on Thursday.

“WhatsApp helps connect friends and families but it has fast become a driver of economic growth in India.

“Join Will Cathcart, Global Head of WhatsApp for an engaging event, ‘Gateway to a Billion Opportunities’, on how technology enables digital inclusion, in the presence of Amitabh Kant, CEO, NITI Aayog,” the company said in an invite.

Whatsapp, Businesses, India
After picking 5 Indian startups who would receive nearly Rs 35 lakh ($50,000) each to develop country-first products. Pixabay

According to sources, the announcement would enable Indian SMBs further go digital.

The messaging app has been working closely on its business platform. Launched in January 2018, the WhatsApp Business app was developed to improve SMBs’ communications with the customers.

In India, 84 per cent of SMBs think that WhatsApp helps them communicate with customers, and 80 per cent of SMBs think that WhatsApp helps them grow their business.

Cathcart would also visit Mumbai to interact with the SMBs, discussing how to mentor them while sharing his own journey as a developer to leading WhatsApp.

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Facebook-owned platform is also planning to soon launch its digital payments service which would also enable MSMEs in the country.

The country’s digital payments industry is estimated to hit $1 trillion by 2023.

According to a report by Omidyar Network and the Boston Consulting Group (BCG), nearly half of MSME owners with annual business revenue between Rs 3 lakh and Rs 75 crore would use WhatsApp Payments once it is fully rolled out.

WhatsApp Payments was made available for 1 million Indian users in Beta last year and is now in the final stages of a complete roll-out. (IANS)