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‘WhatsApp Business’ Now Available On Android In India

In India, 84 per cent of SMBs think that WhatsApp helps them communicate with customers, and 80 per cent of SMBs think that WhatsApp helps them grow their business

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"WhatsApp Business" was launched last week in Indonesia, Italy, Mexico, Britain and the US. Pixabay
  • WhatsApp Business, an Android app for small businesses, is now available in India
  • The app will make it easier for companies to connect with customers
  • It is yet to come on Apple App Store in India

To help businesses communicate better with their customers in India, WhatsApp has officially rolled out “WhatsApp Business” — a free-to-download Android app for small businesses — in the country.

The new app, available on Google Play Store, will make it easier for companies to connect with customers, and more convenient for its users to chat with businesses that matter to them.

"WhatsApp Business", yet to come on Apple App Store in India, asks for a separate phone number from the one users have for their individual WhatsApp account. VOA
“WhatsApp Business”, yet to come on Apple App Store in India, asks for a separate phone number from the one users have for their individual WhatsApp account. VOA

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“People all around the world use WhatsApp to connect with small businesses they care about from online clothing companies in India to auto parts stores in Brazil,” the Facebook-owned app had said in an earlier statement.

“WhatsApp Business will make it easier for people to connect with them, and vice versa, in a fast and simple way,” the company added.

“WhatsApp Business” was launched last week in Indonesia, Italy, Mexico, Britain and the US.

The app will help customers with useful information such as a business description, email or store addresses and website. Wikimedia Commons
The app will help customers with useful information such as a business description, email or store addresses and website. Wikimedia Commons

It will also save time with smart messaging tools — quick replies that provide fast answers to frequently asked questions, greeting messages that introduce customers to your business, and away messages that let them know you’re busy.

“People will know that they’re talking to a business because you will be listed as a Business Account. Over time, some businesses will have Confirmed Accounts once it’s been confirmed that the account phone number matches the business phone number,” WhatsApp said.

ALSO READ: WhatsApp information sharing – A Threat to Users’ Privacy

People can continue using WhatsApp as usual as there’s no need to download anything new.

“People will continue to have full control over the messages they receive, with the ability to block any number, including businesses, as well as report spam,” the company added.

In India, 84 per cent of SMBs think that WhatsApp helps them communicate with customers, and 80 per cent of SMBs think that WhatsApp helps them grow their business. (IANS)

Next Story

WhatsApp, NASSCOM to Impart Digital Literacy

These volunteers will post their takeaways from the workshops on their social media handles to increase the reach of these safety messages

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facebook privacy, whatsapp
FILE - The WhatsApp icon is seen on a smartphone in this picture illustration, in Sarajevo, Bosnia and Herzegovina. VOA

In a bid to curb fake news during the general elections, WhatsApp and NASSCOM Foundation on Monday came together to impart digital literacy training.

As part of the partnership, WhatsApp and NASSCOM Foundation will train nearly 1,00,000 Indians to spot false information and provide tips and tricks to stay safe on WhatsApp.

The co-created curriculum, which includes real-world anecdote tools that can be used to verify a forwarded message and actions that users can take like reporting problematic content to fact checkers and other law enforcement agencies, will be disseminated in multiple regional languages.

“We are excited to expand our partnerships with civil society to advance crucial digital literacy skills that can help combat misinformation share on WhatsApp,” Abhijit Bose, Head of India, WhatsApp, said in a statement.

“This training educates people throughout India to be mindful of the messages they receive and to verify the facts before forwarding,” he added.

The training will be imparted by volunteers from NASSCOM Foundation who will launch the “each one teach three” campaign that mandates every volunteer to share their learnings with three more persons leading to a network effect.

Users can set verification to be required immediately upon log-in. Pixabay

These volunteers will post their takeaways from the workshops on their social media handles to increase the reach of these safety messages.

The first training will be on March 27 in Delhi and will be followed by more planned interventions like hosting training workshops for representatives from rural and urban areas along with roadshows across numerous colleges.

“The use of technology platforms like WhatsApp are inherently meant to foster social good, harmony, and collaboration, but are sadly being used by a small number of miscreants to entice anger and hatred by spreading false and doctored information,” Ashok Pamidi, CEO, NASSCOM Foundation, said.

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“I would like to urge all the connected citizens who want to join this fight against the spread of fake information, to come and help volunteer towards the cause,” Pamidi added.

Aspiring volunteers can register at www.mykartavya.nasscomfoundation.org

NASSCOM Foundation is the social arm of the industry body, National Association of Software and Services Companies (NASSCOM). (IANS)