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‘WhatsApp Business’ Now Available On Android In India

In India, 84 per cent of SMBs think that WhatsApp helps them communicate with customers, and 80 per cent of SMBs think that WhatsApp helps them grow their business

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"WhatsApp Business" was launched last week in Indonesia, Italy, Mexico, Britain and the US. Pixabay
  • WhatsApp Business, an Android app for small businesses, is now available in India
  • The app will make it easier for companies to connect with customers
  • It is yet to come on Apple App Store in India

To help businesses communicate better with their customers in India, WhatsApp has officially rolled out “WhatsApp Business” — a free-to-download Android app for small businesses — in the country.

The new app, available on Google Play Store, will make it easier for companies to connect with customers, and more convenient for its users to chat with businesses that matter to them.

"WhatsApp Business", yet to come on Apple App Store in India, asks for a separate phone number from the one users have for their individual WhatsApp account. VOA
“WhatsApp Business”, yet to come on Apple App Store in India, asks for a separate phone number from the one users have for their individual WhatsApp account. VOA

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“People all around the world use WhatsApp to connect with small businesses they care about from online clothing companies in India to auto parts stores in Brazil,” the Facebook-owned app had said in an earlier statement.

“WhatsApp Business will make it easier for people to connect with them, and vice versa, in a fast and simple way,” the company added.

“WhatsApp Business” was launched last week in Indonesia, Italy, Mexico, Britain and the US.

The app will help customers with useful information such as a business description, email or store addresses and website. Wikimedia Commons
The app will help customers with useful information such as a business description, email or store addresses and website. Wikimedia Commons

It will also save time with smart messaging tools — quick replies that provide fast answers to frequently asked questions, greeting messages that introduce customers to your business, and away messages that let them know you’re busy.

“People will know that they’re talking to a business because you will be listed as a Business Account. Over time, some businesses will have Confirmed Accounts once it’s been confirmed that the account phone number matches the business phone number,” WhatsApp said.

ALSO READ: WhatsApp information sharing – A Threat to Users’ Privacy

People can continue using WhatsApp as usual as there’s no need to download anything new.

“People will continue to have full control over the messages they receive, with the ability to block any number, including businesses, as well as report spam,” the company added.

In India, 84 per cent of SMBs think that WhatsApp helps them communicate with customers, and 80 per cent of SMBs think that WhatsApp helps them grow their business. (IANS)

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WhatsApp to Empower 50-Million Plus Small and Medium Businesses in India

WhatsApp helps connect friends and families but it has fast become a driver of economic growth in India

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Whatsapp, Businesses, India
Will Cathcart, who became the new head of WhatsApp after Vice President Chris Daniels quit in March, would announce some key features for the SMBs on Thursday. Pixabay

After picking 5 Indian startups who would receive nearly Rs 35 lakh ($50,000) each to develop country-first products, Facebook-owned WhatsApp is now set to further empower the 50-million plus small and medium businesses (SMBs) in the country.

Will Cathcart, who became the new head of WhatsApp after Vice President Chris Daniels quit in March, would announce some key features for the SMBs on Thursday.

“WhatsApp helps connect friends and families but it has fast become a driver of economic growth in India.

“Join Will Cathcart, Global Head of WhatsApp for an engaging event, ‘Gateway to a Billion Opportunities’, on how technology enables digital inclusion, in the presence of Amitabh Kant, CEO, NITI Aayog,” the company said in an invite.

Whatsapp, Businesses, India
After picking 5 Indian startups who would receive nearly Rs 35 lakh ($50,000) each to develop country-first products. Pixabay

According to sources, the announcement would enable Indian SMBs further go digital.

The messaging app has been working closely on its business platform. Launched in January 2018, the WhatsApp Business app was developed to improve SMBs’ communications with the customers.

In India, 84 per cent of SMBs think that WhatsApp helps them communicate with customers, and 80 per cent of SMBs think that WhatsApp helps them grow their business.

Cathcart would also visit Mumbai to interact with the SMBs, discussing how to mentor them while sharing his own journey as a developer to leading WhatsApp.

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Facebook-owned platform is also planning to soon launch its digital payments service which would also enable MSMEs in the country.

The country’s digital payments industry is estimated to hit $1 trillion by 2023.

According to a report by Omidyar Network and the Boston Consulting Group (BCG), nearly half of MSME owners with annual business revenue between Rs 3 lakh and Rs 75 crore would use WhatsApp Payments once it is fully rolled out.

WhatsApp Payments was made available for 1 million Indian users in Beta last year and is now in the final stages of a complete roll-out. (IANS)