Monday February 19, 2018
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‘WhatsApp Business’ Now Available On Android In India

In India, 84 per cent of SMBs think that WhatsApp helps them communicate with customers, and 80 per cent of SMBs think that WhatsApp helps them grow their business

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"WhatsApp Business" was launched last week in Indonesia, Italy, Mexico, Britain and the US. Pixabay
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  • WhatsApp Business, an Android app for small businesses, is now available in India
  • The app will make it easier for companies to connect with customers
  • It is yet to come on Apple App Store in India

To help businesses communicate better with their customers in India, WhatsApp has officially rolled out “WhatsApp Business” — a free-to-download Android app for small businesses — in the country.

The new app, available on Google Play Store, will make it easier for companies to connect with customers, and more convenient for its users to chat with businesses that matter to them.

"WhatsApp Business", yet to come on Apple App Store in India, asks for a separate phone number from the one users have for their individual WhatsApp account. VOA
“WhatsApp Business”, yet to come on Apple App Store in India, asks for a separate phone number from the one users have for their individual WhatsApp account. VOA

ALSO READ: YouTube videos can now be watched on WhatsApp messenger

“People all around the world use WhatsApp to connect with small businesses they care about from online clothing companies in India to auto parts stores in Brazil,” the Facebook-owned app had said in an earlier statement.

“WhatsApp Business will make it easier for people to connect with them, and vice versa, in a fast and simple way,” the company added.

“WhatsApp Business” was launched last week in Indonesia, Italy, Mexico, Britain and the US.

The app will help customers with useful information such as a business description, email or store addresses and website. Wikimedia Commons
The app will help customers with useful information such as a business description, email or store addresses and website. Wikimedia Commons

It will also save time with smart messaging tools — quick replies that provide fast answers to frequently asked questions, greeting messages that introduce customers to your business, and away messages that let them know you’re busy.

“People will know that they’re talking to a business because you will be listed as a Business Account. Over time, some businesses will have Confirmed Accounts once it’s been confirmed that the account phone number matches the business phone number,” WhatsApp said.

ALSO READ: WhatsApp information sharing – A Threat to Users’ Privacy

People can continue using WhatsApp as usual as there’s no need to download anything new.

“People will continue to have full control over the messages they receive, with the ability to block any number, including businesses, as well as report spam,” the company added.

In India, 84 per cent of SMBs think that WhatsApp helps them communicate with customers, and 80 per cent of SMBs think that WhatsApp helps them grow their business. (IANS)

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Facebook might bring Stories on desktop

Facebook users will be able to upload photos or videos, or shoot them with their webcam to post from desktop

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The man behind this development is Matt King.
The man behind this development is Matt King.
  • Facebook believes their stories can fetch the company money with correct advertising
  • They are trying to create and share stories through desktop
  • Users will be able record stories via their webcams

Although Facebook ‘Stories’ is not as popular as it is on Instagram and WhatsApp, the social media giant is convinced that the feature can fetch money through effective advertising and due to this, the company might soon launch it on desktop.

The company said that the narrative, ephemeral, camera-first format is the future of sharing… and advertising, Tech Crunch reported late on Thursday.

The report said that Facebook was doubling down on ‘Stories’ by testing the ability to create them from desktop and a much more prominent placement for viewing it atop the News Feed instead of in the sidebar.

Also Read : Meet the man behind Facebook’s successful ad business

Facebook is trying on many changes to increase the feasibility of their story feature. Pixabay
Facebook is trying on many changes to increase the feasibility of their story feature. Pixabay

“We are testing the option to create and share ‘Stories’ from Facebook on desktop and are also testing moving the Stories tray from the top right corner to above News Feed, just like on mobile,” a Facebook spokesperson was quoted as saying.

Previously users could only consume ‘Stories’ on web that had to be created on mobile.

Brands, Event promoters and Group admins who manage their Facebook presence from desktop might embrace ‘Stories’ more now that they can post from there, too, the report pointed out.

Facebook believes their stories can do great with better advertising.
Facebook believes their stories can do great with better advertising.

Also Read : Why Facebook blocking posts in India is necessary

Advertisers are likely to be more comfortable after getting Stories on desktop.

Moreover, a Digiday report said that Facebook was also building an augmented reality (AR) team in London to help it pitch sponsored AR filters to advertisers.

Facebook users will be able to upload photos or videos, or shoot them with their webcam to post from desktop. That could attract the monologue-style YouTube vloggers who have trained themselves to talk into their computer. IANS