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WhatsApp to Empower 50-Million Plus Small and Medium Businesses in India

WhatsApp helps connect friends and families but it has fast become a driver of economic growth in India

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Whatsapp, Businesses, India
Will Cathcart, who became the new head of WhatsApp after Vice President Chris Daniels quit in March, would announce some key features for the SMBs on Thursday. Pixabay

After picking 5 Indian startups who would receive nearly Rs 35 lakh ($50,000) each to develop country-first products, Facebook-owned WhatsApp is now set to further empower the 50-million plus small and medium businesses (SMBs) in the country.

Will Cathcart, who became the new head of WhatsApp after Vice President Chris Daniels quit in March, would announce some key features for the SMBs on Thursday.

“WhatsApp helps connect friends and families but it has fast become a driver of economic growth in India.

“Join Will Cathcart, Global Head of WhatsApp for an engaging event, ‘Gateway to a Billion Opportunities’, on how technology enables digital inclusion, in the presence of Amitabh Kant, CEO, NITI Aayog,” the company said in an invite.

Whatsapp, Businesses, India
After picking 5 Indian startups who would receive nearly Rs 35 lakh ($50,000) each to develop country-first products. Pixabay

According to sources, the announcement would enable Indian SMBs further go digital.

The messaging app has been working closely on its business platform. Launched in January 2018, the WhatsApp Business app was developed to improve SMBs’ communications with the customers.

In India, 84 per cent of SMBs think that WhatsApp helps them communicate with customers, and 80 per cent of SMBs think that WhatsApp helps them grow their business.

Cathcart would also visit Mumbai to interact with the SMBs, discussing how to mentor them while sharing his own journey as a developer to leading WhatsApp.

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Facebook-owned platform is also planning to soon launch its digital payments service which would also enable MSMEs in the country.

The country’s digital payments industry is estimated to hit $1 trillion by 2023.

According to a report by Omidyar Network and the Boston Consulting Group (BCG), nearly half of MSME owners with annual business revenue between Rs 3 lakh and Rs 75 crore would use WhatsApp Payments once it is fully rolled out.

WhatsApp Payments was made available for 1 million Indian users in Beta last year and is now in the final stages of a complete roll-out. (IANS)

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#WhatsAppDown Trends on Twitter As Messaging App WhatsApp Faces Outrage in India

People rushed to Twitter to report the issue

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Twitter
After users reported on Twitter, WhatsApp was yet to notify users about how the problem began. Pixabay

WhatsApp users in several parts of the world, including in India, on Sunday took to Twitter to report several issues with the mobile messaging platform.

Millions of users were unable to share videos, photos and GIFs, audio and stickers and several of those said they were even unable to view WhatsApp Status feature.

According to Downdetetector.com, the problem started in the evening around 4 p.m. and alive outage map showed users in India, Europe, Brazil and in Southeast Asia were affected by the outage.

“WhatsApp is restoring the service. The server issue should be fixed now,” said WABetainfo.com, a fan website that tracks WhatsApp.

“2 min silence for the peoples who talked about the updates on last post,” tweeted one user.

“Stickers can be sent now, the service should be restored completely soon,” tweeted another.

WhatsApp was yet to notify users about how the problem began.

Twitter
#whatsappdown trended on twitter with 8,246 Tweets as a large number of reports from users stated that WhatsApp is currently down or not working. Pixabay

People rushed to Twitter to report the issue.

“Me waiting for my WhatsApp status update to actually upload. #whatsappdown,” tweeted a user.

Another joined: “RIP WhatsApp. Impossible mandate file multimedia.”

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#whatsappdown trended on twitter with 8,246 Tweets as a large number of reports from users stated that WhatsApp is currently down or not working. (IANS)