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WhatsApp Becomes Second Non-Google App To Hit 5bn Installs on Android

Facebook owns four out of the top five most downloaded apps worldwide, including WhatsApp, Facebook, Instagram and Messenger, that does not come as a surprise

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WhatApp
According to Statista, WhatsApp is most popular global mobile messenger app worldwide with approximately 1.6 billion monthly active users, outranking Facebook Messenger at 1.3 billion and WeChat at 1.1 billion users in 2019. Pixabay

Facebook-owned messaging app WhatsApp for Android has now notched up a staggering five billion downloads, making it only the second non-Google app to achieve this milestone.

As with most Android applications that reach large amounts of installs, this number does not just include downloads from the Play Store, but also pre-installed copies like Samsung and Huawei has bundled the app with some smartphones in the past, AndroidPolice reported.

According to Statista, WhatsApp is most popular global mobile messenger app worldwide with approximately 1.6 billion monthly active users, outranking Facebook Messenger at 1.3 billion and WeChat at 1.1 billion users in 2019. Following Facebook and YouTube, it is the third most popular social network worldwide.

As for the Google Play store, South Korea was the fastest-growing WhatsApp market, with downloads of the mobile messaging app increasing almost 56 percent in 2019.

Additionally, Google for the first time in five years, unseated Facebook as the top publisher of mobile apps.

In the last quarter of 2019, Google amassed close to 850 million downloads compared to Facebook‘s nearly 800 million, analytics firm Sensor Tower revealed recently.

When it comes to overall downloads for the year, however, Google still trails behind Facebook.

While Google raked in nearly 2.3 billion downloads, Facebook gained almost 3 billion downloads over the past 12 months.

WhatsApp
Facebook-owned messaging app WhatsApp for Android has now notched up a staggering five billion downloads, making it only the second non-Google app to achieve this milestone. Pixabay

Facebook owns four out of the top five most downloaded apps worldwide, including WhatsApp, Facebook, Instagram and Messenger, that does not come as a surprise.

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ByteDance-owned video sharing app TikTok was the world’s second-most downloaded app in 2019. (IANS)

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Tech Giant Google Removes 600 “Disruptive” Apps on Android From Play Store

Google blacklisted numerous bad actors that were found to be committing large scale invalid traffic and ad fraud, which violates Google policies

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Google
According to the company, one area of focus for the Ads team is developing new ways to detect disruptive ads shown outside of the app - for example, out-of-context ads from an app not currently in use. Pixabay

Google has removed nearly 600 “disruptive” Android apps from its Play Store, along with banning their developers who tricked users to click on ads.

According to the company, one area of focus for the Ads team is developing new ways to detect disruptive ads shown outside of the app – for example, out-of-context ads from an app not currently in use.

“This behaviour violates Google policies, so Google removes these apps from both AdMob and Play Store,” the company said in a statement late Thursday.

“Our investigations are ongoing and when we find violations we will continue to take action,” Google added.

According to Scott Spencer, VP, Product Management, Google Ads, one of the biggest threats to ad-supported content is ad fraud, a pervasive issue for users, developers, and advertisers alike.

“Google blacklisted numerous bad actors that were found to be committing large scale invalid traffic and ad fraud, which violates Google policies,” said Spencer.

In 2019, Google removed tens of thousands of apps and developers that were found to be in violation of its policies.

“Taking corrective action was an imperative step in protecting advertiser dollars, leveling the playing field for legitimate publishers, and removing bad app experiences for users,” said the tech giant.

Play Store
Google has removed nearly 600 “disruptive” Android apps from its Play Store, along with banning their developers who tricked users to click on ads. Pixabay

As industry regulations evolve, Google is providing tools for app publishers to manage their compliance strategy, maintain user trust, and minimise the risk of losing revenue.

“Android is making fundamental platform changes to minimise interruptions in app experiences and keep the user more in control of what’s shown on their screen,” informed Google.

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In addition to fighting ad fraud, the Google Play and Ads teams both announced new steps to help ensure that ad content served in apps for children is appropriate for their intended users. (IANS)