Never miss a story

Get subscribed to our newsletter


×
FILE - The WhatsApp app logo is seen on a smartphone in this picture illustration. VOA

Facebook-owned WhatsApp on Monday announced to invest $250,000 worth ad credits into the Indian startup ecosystem to help entrepreneurs better connect with customers and grow businesses.

The investment will provide 500 startups approved by the Department of Industrial Policy and Promotion (DPIIT) with $500 each of Facebook ad credits.


With the credits, startups can create ads that invite customers to click to open a chat on WhatsApp so they can deepen connections and increase sales, the company said in a statement.

“India’s entrepreneurs are at the forefront of bringing impactful social and economic change, and we at WhatsApp are committed to providing them support in achieving success,” said Abhijit Bose, Head of WhatsApp India.

In order to be eligible, startups must be at an early traction or scalable stage and must be recognized by DPIIT. Selection will be on first-come-first-serve basis and once registered, the first 500 entries will receive free Facebook ad credits worth $500, said WhatsApp.

Currently, one million businesses in India are actively using the WhatsApp Business app to have meaningful conversation with their customers.


Silhouettes of mobile users are seen next to logos of social media apps Signal, Whatsapp and Telegram projected on a screen in this picture illustration. VOA

Globally, five million businesses are using WhatsApp for the same purpose.

The investment is part of a tie-up with Startup India, a flagship initiative of the government that was launched in 2016 to build a strong ecosystem for nurturing innovation in the country.

“India is at an inflection point and as the second-largest community of startups in the world, our focus has always been to support the ecosystem and promote innovative solutions to today’s challenges,” said Deepak Bagla, CEO and MD, Invest India.

Also Read: Snapdeal Crosses 10 Crore App Downloads on Google Play Store: Report

The investment comes on the heels of the “Startup India-WhatsApp Grand Challenge” where WhatsApp awarded five Grand Challenge winners with a grant worth $50,000 each (nearly Rs 35 Lakh).

“The Startup India portal has played a pivotal role in enabling the ecosystem to drive inclusive growth and we’re constantly working to support the next generation of Indian innovators with partners like WhatsApp,” Bagla added.

In three years, over 19,000 startups have been registered with the Startup India programme across 513 districts. (IANS)


Popular

VOA

This image released by Disney Theatrical Productions shows, from second left, Michael James Scott as Genie, Michael Maliakel as Aladdin, and Shoba Narayan as Jasmine after a performance of the Broadway musical "Aladdin" in New York on Sept. 28, 2021

As kids growing up in different states, Shoba Narayan and Michael Maliakel shared a love of one favorite film — "Aladdin." Both are of Indian descent, and in the animated movie, they saw people who looked like them.

That shared love has gone full-circle this month as Narayan and Maliakel lead the Broadway company of the musical "Aladdin" out of the pandemic, playing Princess Jasmine and the hero from the title, respectively.

Keep Reading Show less
VOA

Bottles of Jack Daniel's whiskeys are displayed at Rossi's Deli in San Francisco

Jack Daniel's is the world's most popular whiskey brand, but until recently, few people knew the liquor was created by Nathan "Nearest" Green, an enslaved Black man who mentored Daniel.

"We've always known," says Debbie Staples, a great-great-granddaughter of Green's who heard the story from her grandmother. … "He made the whiskey, and he taught Jack Daniel. And people didn't believe it … it's hurtful. I don't know if it was because he was a Black man."

Keep Reading Show less
Photo by Aksh yadav on Unsplash

Cricket fans can now book the ultimate experience with the official accommodation booking partner for the ICC Men's T20 World Cup

Cricket fans can now book the ultimate experience with the official accommodation booking partner for the ICC Men's T20 World Cup, Booking.com. The T20 Pavillion, a bespoke cricket-themed luxury stay that transforms the Presidential Suite at Grand Hyatt Mumbai Hotel and Residences into a classic cricket stadium.


The suite offers guests an all-inclusive once-in-a-lifetime experience during the India vs Pakistan ICC Men's T20 World Cup match on October 24, 2021, packed with quirks and luxuries that is sure to satisfy even the biggest cricket enthusiast. Additionally, as a part of the experience, guests will also have the exclusive opportunity to meet Bollywood actor Shraddha Kapoor at The T20 Pavilion.

Keep reading... Show less