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Whatsapp Launches 2nd Leg of ‘Share Joy, Not Rumours’ Education Campaign to Fight Fake News

The first phase of the campaign successfully reached hundreds of millions Indians in both rural and urban areas

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WhatsApp has made a series of changes, including labeling forwarded messages to inform users when they have received something not from their immediate contacts. Pixabay

Facebook-owned WhatsApp on Monday launched the second-leg of its “Share Joy, Not Rumours” education campaign to encourage the responsible use of its platform ahead of the Lok Sabha polls.

In addition to the earlier TV, print and radio ads, the new campaign would educate people on the controls available in WhatsApp so they are empowered to stop the spread of misinformation, the company said in a statement.

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The new campaign would educate people on the controls available in WhatsApp so they are empowered to stop the spread of misinformation. Pixabay

The first phase of the campaign successfully reached hundreds of millions Indians in both rural and urban areas, claimed the company, adding that the messaging platform is building on the campaign with a second round focused on supporting a safe election process.

“Proactively working with the Election Committee and local partners for a safe election is our top priority. Expanding our education campaign to help people easily identify and stop malicious messages is another step towards improving the safety of our users,” said Abhijit Bose, Head of India, WhatsApp.

WhatsApp’s digital literacy partners, including DEF and NASSCOM, would share these videos to grow awareness among the people while the print ads are aimed to act as reminders on how to spot, verify and stop sharing of misinformation that can cause harmful outcomes during the sensitive period of polling.

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The first phase of the campaign successfully reached hundreds of millions Indians in both rural and urban areas. Pixabay

ALSO READ: Whatsapp will Now Let Users Know How Many Times a Message has been Forwarded

Over the last several months, WhatsApp has made a series of changes, including labeling forwarded messages to inform users when they have received something not from their immediate contacts and set a limit on how forwarded messages can be sent. In addition, WhatsApp bans accounts that engage in unwanted automated activity.

WhatsApp, including other social media firms, will now have to process any request from the Election Commission of India to take down content within three hours during the 48-hour period before voting days. (IANS)

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EaseMyTrip Announces Integration With WhatsApp to Book Flight Tickets

EaseMyTrip brings flight booking experience on WhatsApp

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EaseMyTrip
) EaseMyTrip, domestic online travel company on Wednesday announced its integration on WhatsApp messenger to book flight tickets. Pixabay

EaseMyTrip, domestic online travel company on Wednesday announced its integration on WhatsApp messenger to book flight tickets.

The integration will allow customers to book flight tickets at competitive rates for their desired destination through WhatsApp itself.

EaseMyTrip
The collaboration of EaseMyTrip and WhatsApp is expected to bring about convenience to the customers. Wikimedia Commons

“As a part of our customer-centric approach, we have collaborated with Whatsapp-for-Business to come up with a technology solution in the form of EaseMyTrip Bot. This is especially convenient for customers who are on the move and short on time to explore multiple platforms in search of lowest fares & best deals,” Prashant Pitti, Whole-time Director, EaseMyTrip said in a statement.

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The collaboration is expected to bring about convenience to the customers, as they don’t even have to visit any website/app to book flight tickets; they just have to send a message on WhatsApp.

Moreover customer will keep receiving price drop or increase alert on their WhatsApp related to the flight they searched. (IANS)