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WhatsApp Launches its First-Ever TV Campaign in India

In addition, it bans accounts that engage in unwanted automated activity

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WhatsApp launches TV campaign in India to fight fake news. Pixabay
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Facing flak for the misuse of its platform, WhatsApp on Monday launched its first-ever TV campaign in India as part of its efforts to address the challenge of misinformation and pernicious rumours.

The popular messaging platform earlier launched two phases of a radio campaign to create awareness among users. The first phase of the campaign was kicked off on August 29 with ads across 46 radio stations of the All India Radio (AIR) in states like Bihar, Jharkhand, Madhya Pradesh, Chhattisgarh, Rajasthan and Uttar Pradesh.

The second phase of the campaign started on September 5 with radio ads across 83 AIR radio stations in Assam, Tripura, West Bengal, Gujarat, Karnataka, Maharashtra, Andhra Pradesh and Telangana, Orissa and Tamil Nadu.

For the TV campaign, WhatsApp said it worked closely with filmmaker Shirsha Guha Thakurta to develop three 60 second films that each convey real scenarios about dangerous rumours that can spread among users.

Timed to start just prior to the Assembly elections in Rajasthan and Telangana, the films will be available on TV, Facebook and YouTube in nine languages, the Facebook-owned platform said, adding that it would build on this effort to prepare for the 2019 Lok Sabha polls.

“We’re humbled by the impact that WhatsApp had on people’s ability to freely connect with their loved ones. We recognise at the same time connecting people can also lead to the spread of misinformation, which has to be confronted,” said Bosco Zubiaga, who led production of these films for WhatsApp.

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WhatsApp on a smartphone device. Pixabay

The rumours spread on the popular messaging platform which has over 200 million users in India have been linked to several lynching incidents in the country, forcing the government to send a stern message to the company.

Meeting WhatsApp CEO Chris Daniels in August, Union IT Minister Ravi Shankar Prasad said that the platform must comply with the law and take “suitable” steps to prevent its misuse.

Over the last several months, WhatsApp has made a series of changes including labeling forwarded messages to inform users when they have received something not from their immediate contact and set a limit on how forwarded messages can be sent.

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In addition, it bans accounts that engage in unwanted automated activity.

“We hope this campaign will help educate people how to stay safe on WhatsApp,” Zubiaga said.

Each film’s protagonist teaches someone important in their lives to not spread rumours and to use WhatsApp controls such as the ability to leave groups where rumours are spread and block unknown senders. (IANS)

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Microsoft Surface Go Now Available on Flipkart

For users who require connectivity via video calls, the Surface Go features a 5-MP HD camera and rear auto-focus 8MP HD camera, along with dual microphones

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Pre-order Microsoft Surface Go now on Flipkart in India. (IANS)

With an aim to take on the Apple iPad Pro and Samsung Galaxy Tab S4, Microsoft on Saturday brought its smallest and affordable Surface Go device to India, starting at a price of Rs 38,599.

Weighing at just 1.15 pounds and 8.3 mm thin, the 10-inch, two-in-one device is now available for pre-order with Flipkart, the company said in a statement.

The Surface Go with 4GB RAM and 64GB internal storage will cost Rs 38,599 while the 8GB RAM and 128GB variant can be purchased for Rs 50,999.

The Surface Go type cover (black) will cost an additional Rs 8,699 and the signature type cover (colour) will cost Rs 11,799.

Microsoft launched the Surface Go globally earlier this year.

Flipkart.com

The 2-in-1 device comes with the Surface Pen — with 4,096 levels of pressure sensitivity and a 3:2 high-resolution “PixelSense” custom calibrated display designed to render the pages of most school textbooks.

Powered by the 7th Generation Intel Pentium Gold Processor 4415Y and protected by Gorilla Glass 3, the device offers up to nine hours of battery life.

Surface Go also has several ports for various needs, including Surface Connect for charging and docking, USB-C 3.1 for data, video, and charging, a headphone jack and a MicroSD card reader for storage expansion.

Also Read- OPPO Launches its First R&D Centre in India

For users who require connectivity via video calls, the Surface Go features a 5-MP HD camera and rear auto-focus 8MP HD camera, along with dual microphones.

“Commercial customers can opt for Windows 10 Pro which brings essential business security features to protect devices and infrastructure from modern threats,” said Microsoft. (IANS)