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WhatsApp Launches its First-Ever TV Campaign in India

In addition, it bans accounts that engage in unwanted automated activity

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WhatsApp
WhatsApp working on fingerprint authentication for chats: Report. Pixabay

Facing flak for the misuse of its platform, WhatsApp on Monday launched its first-ever TV campaign in India as part of its efforts to address the challenge of misinformation and pernicious rumours.

The popular messaging platform earlier launched two phases of a radio campaign to create awareness among users. The first phase of the campaign was kicked off on August 29 with ads across 46 radio stations of the All India Radio (AIR) in states like Bihar, Jharkhand, Madhya Pradesh, Chhattisgarh, Rajasthan and Uttar Pradesh.

The second phase of the campaign started on September 5 with radio ads across 83 AIR radio stations in Assam, Tripura, West Bengal, Gujarat, Karnataka, Maharashtra, Andhra Pradesh and Telangana, Orissa and Tamil Nadu.

For the TV campaign, WhatsApp said it worked closely with filmmaker Shirsha Guha Thakurta to develop three 60 second films that each convey real scenarios about dangerous rumours that can spread among users.

Timed to start just prior to the Assembly elections in Rajasthan and Telangana, the films will be available on TV, Facebook and YouTube in nine languages, the Facebook-owned platform said, adding that it would build on this effort to prepare for the 2019 Lok Sabha polls.

“We’re humbled by the impact that WhatsApp had on people’s ability to freely connect with their loved ones. We recognise at the same time connecting people can also lead to the spread of misinformation, which has to be confronted,” said Bosco Zubiaga, who led production of these films for WhatsApp.

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WhatsApp on a smartphone device. Pixabay

The rumours spread on the popular messaging platform which has over 200 million users in India have been linked to several lynching incidents in the country, forcing the government to send a stern message to the company.

Meeting WhatsApp CEO Chris Daniels in August, Union IT Minister Ravi Shankar Prasad said that the platform must comply with the law and take “suitable” steps to prevent its misuse.

Over the last several months, WhatsApp has made a series of changes including labeling forwarded messages to inform users when they have received something not from their immediate contact and set a limit on how forwarded messages can be sent.

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In addition, it bans accounts that engage in unwanted automated activity.

“We hope this campaign will help educate people how to stay safe on WhatsApp,” Zubiaga said.

Each film’s protagonist teaches someone important in their lives to not spread rumours and to use WhatsApp controls such as the ability to leave groups where rumours are spread and block unknown senders. (IANS)

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Twitter’s New Tool Will Help Reporting Misleading Information About Voting

The rules will also include misleading information about requirements for voting, including identification requirements, misleading statements or information about the official announced date or time of an election.

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twitter
So if you see misleading information about how to vote or register to vote, including those that suggest that one can vote by tweet, text message, email, or phone call, you will be able to report such information for review from within the platform. Pixabay

In an attempt to bar people from using its services for the purpose of manipulating the Lok Sabha elections, Twitter on Wednesday announced a new feature to make it easier for users to report misleading information about voting.

The new feature will come into effect in India from Thursday, Twitter said.

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The new tool is in addition to its existing approach to tackling malicious automation and other forms of platform manipulation on the service, Twitter said. Pixabay

So if you see misleading information about how to vote or register to vote, including those that suggest that one can vote by tweet, text message, email, or phone call, you will be able to report such information for review from within the platform.

The rules will also include misleading information about requirements for voting, including identification requirements, misleading statements or information about the official announced date or time of an election.

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Twitter on Wednesday announced a new feature to make it easier for users to report misleading information about voting.
Pixabay

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The platform will start with the 2019 Lok Sabha elections in India and the European Parliament elections and then roll out to other elections globally throughout the rest of the year, Twitter said in a statement.

The new tool is in addition to its existing approach to tackling malicious automation and other forms of platform manipulation on the service, Twitter said. (IANS)