Monday December 9, 2019
Home Lead Story WhatsApp Laun...

WhatsApp Launches its First-Ever TV Campaign in India

In addition, it bans accounts that engage in unwanted automated activity

0
//
WhatsApp
WhatsApp working on fingerprint authentication for chats: Report. Pixabay

Facing flak for the misuse of its platform, WhatsApp on Monday launched its first-ever TV campaign in India as part of its efforts to address the challenge of misinformation and pernicious rumours.

The popular messaging platform earlier launched two phases of a radio campaign to create awareness among users. The first phase of the campaign was kicked off on August 29 with ads across 46 radio stations of the All India Radio (AIR) in states like Bihar, Jharkhand, Madhya Pradesh, Chhattisgarh, Rajasthan and Uttar Pradesh.

The second phase of the campaign started on September 5 with radio ads across 83 AIR radio stations in Assam, Tripura, West Bengal, Gujarat, Karnataka, Maharashtra, Andhra Pradesh and Telangana, Orissa and Tamil Nadu.

For the TV campaign, WhatsApp said it worked closely with filmmaker Shirsha Guha Thakurta to develop three 60 second films that each convey real scenarios about dangerous rumours that can spread among users.

Timed to start just prior to the Assembly elections in Rajasthan and Telangana, the films will be available on TV, Facebook and YouTube in nine languages, the Facebook-owned platform said, adding that it would build on this effort to prepare for the 2019 Lok Sabha polls.

“We’re humbled by the impact that WhatsApp had on people’s ability to freely connect with their loved ones. We recognise at the same time connecting people can also lead to the spread of misinformation, which has to be confronted,” said Bosco Zubiaga, who led production of these films for WhatsApp.

whatsapp
WhatsApp on a smartphone device. Pixabay

The rumours spread on the popular messaging platform which has over 200 million users in India have been linked to several lynching incidents in the country, forcing the government to send a stern message to the company.

Meeting WhatsApp CEO Chris Daniels in August, Union IT Minister Ravi Shankar Prasad said that the platform must comply with the law and take “suitable” steps to prevent its misuse.

Over the last several months, WhatsApp has made a series of changes including labeling forwarded messages to inform users when they have received something not from their immediate contact and set a limit on how forwarded messages can be sent.

Also Read- The Count Of Missing People In California Due To Wildfire Goes Down

In addition, it bans accounts that engage in unwanted automated activity.

“We hope this campaign will help educate people how to stay safe on WhatsApp,” Zubiaga said.

Each film’s protagonist teaches someone important in their lives to not spread rumours and to use WhatsApp controls such as the ability to leave groups where rumours are spread and block unknown senders. (IANS)

Next Story

India’s Leading Designers Come Together for a Fashion Show

Fashion and heritage come together

0
Fashion show
India's leading designers came together for a for a fashion extravaganza. Pixabay

Twenty of India’s leading designers came together for a fashion extravaganza at the Capitals Heritage garden- The Sunder nursery. The Fashion Design Council of India (FDCI) organised the fashion presentation as a part of the Inherit Festival. The two day festival , featured almost a 100 exhibitors showcasing the best of Indian craft, design, fashion, lifestyle and heritage tourism.

Fashion show Sunder nusery
The fashion presentation by FDCI took place in the Sunder Nursery. Wikimedia Commons

Designers, showcased four colour categories (white/ivory, earthy, indigo and the sari) at the balmy afternoon with a handloom soiree. Participating designers included AM:PM, Amita Gupta Sustainable, Asha Gautam, Charu Parashar, DHI, Diksha Khanna, Divya Sheth, Elisha Wadhwani, Geisha Designs by Paras & Shalini, Ikai by Ragini Ahuja, Ilk, Mynah’s Reynu Taandon, Nitin Bal Chauhan, Pawan Sachdeva, Payal Jain, Rahul Mishra, Siddhartha Bansal, Suman Nathwani, SVA by Sonam & Paras, TAANI by Tanira Sethi and Urvashi Kaur. The grand finale of sorts was by the iconic duo, David Abraham and Rakesh Thakore of Abraham & Thakore.

Also Read- Follow these Hair Care Tips this Wedding Season

“We are delighted to collaborate with Inherit 2019 that brings to fore the beauty of hand woven wonders and contemporary musings through the visionary palette of our participating designers. FDCI’s show is a tribute to the meeting of several disciplines of design through the medium of arts and crafts that will be exhibited in the two-day festival,” said FDCI Chairman Sunil Sethi. (IANS)