Sunday January 26, 2020
Home Lead Story WhatsApp to T...

WhatsApp to Take Legal Action Against Businesses Engaged in Abusing Bulk Messaging

"We will continue to provide capabilities to help businesses communicate with their customers," said WhatsApp

0
//
WhatsApp
WhatsApp on a smartphone device. Pixabay

WhatsApp will take legal action against businesses engaged in or assisting others in abusing automated or bulk messaging on its platform.

The company has built two tools — the WhatsApp Business app and the WhatsApp Business API — to help companies manage customer interactions.

The company said that its products are not intended for bulk or automated messaging, both of which have always been a violation of its terms of service.

“WhatsApp will take legal action against those we determine are engaged in or assisting others in abuse that violates our terms of service, such as automated or bulk messaging, or non-personal use, even if that determination is based on information solely available to us off our platform,” the Facebook-owned platform said in a statement.

For example, off-platform information includes public claims from companies about their ability to use WhatsApp in ways that violate its terms.

whatsapp, paytm, UPI-based Pay service
FILE – The WhatsApp app logo is seen on a smartphone in this picture illustration. VOA

“This serves as notice that we will take legal action against companies for which we only have off-platform evidence of abuse if that abuse continues beyond December 7, 2019, or if those companies are linked to on-platform evidence of abuse before that date,” said WhatsApp.

The platform, on an average, bans over two million accounts per month for bulk or automated behaviour and over 75 per cent of those accounts did not have any recent user reports.

An account that registered five minutes before attempting to send 100 messages in 15 seconds is almost certain to be engaged in abuse, as is an account that attempts to quickly create dozens of groups or add thousands of users to a series of existing groups.

Also Read: Apple Brings iOS, iPadOS 13.3 with a Host of Bug Fixes and Improvements

“Using the on-platform information available within WhatsApp, we’ve found and stopped millions of abusive accounts from operating on our service,” it said.

In addition to technological enforcement, said WhatsApp, it also takes legal action against individuals or companies that it links to on-platform evidence of such abuse.

“We will continue to provide capabilities to help businesses communicate with their customers,” said WhatsApp. (IANS)

Next Story

EaseMyTrip Announces Integration With WhatsApp to Book Flight Tickets

EaseMyTrip brings flight booking experience on WhatsApp

0
EaseMyTrip
) EaseMyTrip, domestic online travel company on Wednesday announced its integration on WhatsApp messenger to book flight tickets. Pixabay

EaseMyTrip, domestic online travel company on Wednesday announced its integration on WhatsApp messenger to book flight tickets.

The integration will allow customers to book flight tickets at competitive rates for their desired destination through WhatsApp itself.

EaseMyTrip
The collaboration of EaseMyTrip and WhatsApp is expected to bring about convenience to the customers. Wikimedia Commons

“As a part of our customer-centric approach, we have collaborated with Whatsapp-for-Business to come up with a technology solution in the form of EaseMyTrip Bot. This is especially convenient for customers who are on the move and short on time to explore multiple platforms in search of lowest fares & best deals,” Prashant Pitti, Whole-time Director, EaseMyTrip said in a statement.

Also Read- Vodafone Quits Facebook’s Libra Cryptocurrency Project: Report

The collaboration is expected to bring about convenience to the customers, as they don’t even have to visit any website/app to book flight tickets; they just have to send a message on WhatsApp.

Moreover customer will keep receiving price drop or increase alert on their WhatsApp related to the flight they searched. (IANS)