Saturday December 14, 2019
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Launch of WhatsApp Pay in India Can Hamper Paytm’s Future Plans

The WhatsApp Pay service in India may become fully operational in the next four to five months, said media reports

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Paytm Logo. Wikimedia Commons

Twitterati on Monday went berserk after the news of Facebook CEO Mark Zuckerberg actively working on to launch WhatsApp Pay in India and how it can hamper Paytm’s future plans spread like a wildfire.

IANS on Sunday reported, quoting industry analysts, that WhatsApp Pay is going to be the real game changer in the burgeoning Indian digital payments industry, likely to hit the $1-trillion mark by 2023.

“Paytm was most excited when demonitisation was announced and that digital will make India. Just 2 years down the line Paytm is facing extinction,” tweeted Joseph Oommen.

“Well it was a WAR waiting to happen for sure…” tweeted entrepreneur Ajay Nandiwdekar.

WhatsApp currently has over 300 million users in India and once it starts peer-to-peer (P2P) UPI-based payments service, it would be in a real strong position.

Paytm. Wikimedia

“Winter’s coming for Paytm,” tweeted Rohit Kuttapan, a digital marketer.

“Your punchline may get changed from ‘Paytm Karo’ to “Paytm bhi kar lo” ! After #Whatsapp Payment. Lol,” tweeted Anoop Mishra, one of the nation’s leading social media experts.

Another Twitter user Tanmay said: “WhatsApp Pay RIP Paytm”.

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WhatsApp on May 3 told the Supreme Court that it would comply with the Reserve Bank of India’s data localisation norms before launching the full payments service in the country.

The WhatsApp Pay service in India may become fully operational in the next four to five months, said media reports. (IANS)

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Uber Launches Campaign for Women and Youth in India

New Uber initiatives to empower women, youth in India

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Uber India
A campaign by Uber will empower youth and women in India. Wikimedia Commons

In a bid to make daily commute safer for women in India, ride hailing giant Uber on Friday launched a new campaign for Uber Auto, which also aims to empower riders with seamless shared mobility solutions.

The company also launched an Uber Moto campaign for youth with convenient doorstep pickup to help them save time from arduous commute and use that time to up-skill themselves.

“At Uber, we’re committed to simplifying the lives of our riders by addressing their everyday challenges through multi-modal mobility solutions,” Manisha Lath Gupta-Marketing Director, Uber India and South Asia, told IANS.

“We believe that our youth have immense potential, however, lack of safe and reliable commuting options often limits their aspirations. In a small yet meaningful way, we are delighted to support the aspirations of millions of men and women to move forward,” Gupta added.

Uber India campaign
The Uber Auto campaign in India is titled as “Badey Iradon Ki Chhoti Sawaari,”. Pixabay

Targeted primarily at women commuters, the cab hailing giant’s Auto campaign, titled “Badey Iradon Ki Chhoti Sawaari,” aims to provide women safe, reliable yet affordable travel options, thus, enabling them to fulfil their aspirations.

Instead of being dependent on friends and family for picking and dropping them, or standing on roads waiting to find a reliable mode of transport, Uber Auto allows women to step out whenever they need to.

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The company’s Moto campaign, titled “Sapno Par Hoja Sawaar” aims to inspire the young working professionals whose aspirations get dampened because they spend long hours commuting and have to change multiple modes of transport to find the most economical option.

Both the campaigns would be seen across digital, print and out-of-home advertising (OOH) platforms, said Uber. (IANS)