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With the shocking revelation that WhatsApp of many Indian journalists and activists was compromised, social media is now abuzz with users mulling a migration to other messaging platforms such as Signal and Telegram.
Like WhatsApp, which has over 400 million users in India, Signal and Telegram too offer end-to-end encryption.
But soon after the news broke that a bug in WhatsApp’s audio call feature allowed hackers to install spyware onto Android and iOS phones just by calling the target, Pavel Durov, the Russian founder of Telegram, said that WhatsApp will continue to be open to surveillance despite the end-to-end encryption feature.
Signal, on the other hand, has garnered support from many influential privacy advocates. Chief among them is Edward Snowden, the most famous whistleblower in the world.
In fact, the encryption protocol developed by Signal is even utilised by WhatsApp and Facebook Messenger.
Co-founded by American entrepreneur Moxie Marlinspike, Signal is an open source project supported by grants and donations. Until last year, the project had an average of 2.3 full-time software developers.
But in February 2018, Signal got the backing from Brian Acton, the co-founder of WhatsApp who left WhatsApp and Facebook in 2017. Acton pumped in $50 million in funding into the project to create the Signal Messenger non-profit organisation.
Launched about four years ago, the messaging service allows both Android and iOS users to send text, document, and picture messages, as well as make voice and video calls. It is also available on desktop.
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“For users looking to use alternate apps, @signalapp is one of the safest options. It is completely open source (WhatsApp uses the encryption technology developed by Signal). It doesn’t store metadata. Recommended by @Snowden Backed by @brianacton (WA co-founder),” Software Freedom Law Centre (SFLC.in), a Delhi-based not-for-profit legal services body, said in tweet in the wake of the WhatsApp spyware controversy.
However, according to Prabhu Ram, Head, Industry Intelligence Group (IIG) at market research firm CMR, no messaging app can provide 100 per cent protection.
“Any app that talks over the Internet would be prone to potential vulnerabilities. The recent episode involving WhatsApp has exposed its limitations around its end-to-end encryption. From consumer perspective, there is very little they can do as no messaging app is bulletproof. The onus remains on developers to constantly update and secure apps from vulnerabilities,” he said.
“In the interim, apps such as Signal and Telegram benefit from migration of concerned consumers moving away from WhatsApp,” Ram added.
The spyware on WhatsApp was reportedly developed by the Israeli cyber intelligence company NSO Group. WhatApp said that it quickly “resolved” the security issue in May and and notified relevant Indian and international government authorities.
Launching a scathing attack on the Facebook-owned messaging app after the vulnerability became public, Telegram founder Durov said that everytime WhatsApp has to fix a critical vulnerability in their app, a new one seems to appear in its place.
“All of their security issues are conveniently suitable for surveillance, and look and work a lot like backdoors,” Durov wrote in a lengthy post.
“In almost six years of its existence, Telegram didn’t have any major data leak or security flaw of the kind WhatsApp demonstrates every few months,” said Durov. (IANS)
The pandemic brought about a global boom of entrepreneurship in 2020. Thousands of small businesses launched in the UK last year, and many were very successful. Some businesses started as passion projects, while others aimed to fill a hole in the pandemic market. Services and products, like at-home workouts, popped up all over social media from new and exciting businesses. The pandemic left many Brits financially unstable and scared for the future of their career. Launching their own business gave them something to focus on again and a small amount of income.
The Financial Times reported that the number of registered companies in the UK increased by 30% in 2020. As the world returns to normal, it will be interesting to see how these new businesses approach the post-pandemic world.
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If you have just set up a new business, here are some essential marketing tips to get the ball rolling:
Exploit social media
Social media is one of the most effective marketing platforms available. You can connect with a global audience for free and market your product or service to them. Post consistently and use high-quality imaging to catch your audience's attention. Engage with potential customers by replying to direct messages, comments, shares and likes. Use a few platforms to maximise your exposure and create a strong brand identity.
You can connect with a global audience for free and market your product or service to them. | Photo by Alexander Shatov on Unsplash
Network as much as you can
Networking is a vital part of business, and you can do it on and offline. Use sites like LinkedIn to connect with fellow entrepreneurs and those in different industries. Reach out to them directly and ask about their company or role. You might be surprised by how much you can learn from one conversation. Once in-person events return, you should look to make the most out of meeting people in your industry. You might find brands to collaborate with or a mentor to learn from. Make sure to hand out your business cards at the event so people can get in touch with you in the future.
Networking is a vital part of business, and you can do it on and offline. | Photo by Chris Montgomery on Unsplash
Create a blog
You need to be an expert in your industry. Create a blog and share your journey of learning to be a business owner. You can share your expertise and why you started the company, which other entrepreneurs can read and learn from. Your knowledge and experience might be extremely helpful for those just starting out. Use a range of marketing techniques to launch your business into the next phase.
Use a range of marketing techniques to launch your business into the next phase. | Photo by Sincerely Media on Unsplash
(Disclaimer: This article is sponsored and include some commercial links)
One of Indias fast growing Direct To Consumer (DTC) beauty and personal care brands, MyGlamm, launches its national TVC around the message 'All Natural #NoNasties today with actress Shraddha Kapoor, who is also an investor in the brand.
Kapoor who has a great millennial and Gen Z connect introduces 'My SUPERFOODS Kajal' which has No Parabens, No Mineral Oils, No Nasties while still being long-lasting and smudge-free and made with the goodness of nature. This is followed by many girls trying applying the kajal with confidence and while highlighting the ingredients Avocado Oil, Goji Berries, Vitamin E and Sunflower Seed Oil.
Commenting on the campaign, Apratim Majumder, CMO, MyGlamm says "Women have been telling us about what they want from their beauty products for a while now. Wikimedia Commons
The brand focuses on creating quality products that are high efficacy made with all-natural and no chemicals in the formulae. his campaign follows the #TellMyGlammWhatYouWant campaign where women logged in to tell the company what they wanted from their beauty products. It aims to establish a beauty democracy by giving consumers the power to tell the brand what they want thus changing the entire experience of how women buy beauty products in India.
Commenting on the campaign, Apratim Majumder, CMO, MyGlamm says "Women have been telling us about what they want from their beauty products for a while now. We have been innovating to serve those needs with products. When they told us that they want a kajal that is not only long-lasting and smudge-proof but also takes care of their eyes, we knew we had to do this. The campaign is about telling everyone out there who told us they need a kajal that cares, MyGlamm Superfoods Kajal is here for you! The campaign debued on MyGlamm's social channels- YouTube & Instagram on September 16. (IANS/ MBI)
Keywords: India, Direct beauty brands, My Glamm national, girls, kajal, confidence ingredients, Avocado Oil, Shraddha Kapoor
Phishing attacks targeting organisations rose up considerably during the pandemic, as millions of employees working from home became a prime target for cybercriminals. A large majority (83 per cent) of IT teams in India said the number of phishing emails targeting their employees increased during 2020, according to a report by UK-based cybersecurity firm Sophos on Monday.
"It can be tempting for organisations to see phishing attacks as a relatively low-level threat, but that underestimates their power. Phishing is often the first step in a complex, multi-stage attack. According to Sophos Rapid Response, attackers frequently use phishing emails to trick users into installing malware or sharing credentials that provide access to the corporate network," Sophos' Principal Research Scientist, Chester Wisniewski said in a statement. The findings also reveal that there is a lack of common understanding about the definition of phishing. For instance, 67 per cent of IT teams in India associate phishing with emails that falsely claim to be from a legitimate organisation, and which are usually combined with a threat or request for information.
The findings also reveal that there is a lack of common understanding about the definition of phishing. | Pixabay
As many as 61 per cent consider Business Email Compromise (BEC) attacks to be phishing, and half of the respondents (50 per cent) think threadjacking - when attackers insert themselves into a legitimate email thread as part of an attack - is phishing. Most of the organisations in India (98 per cent) have implemented cybersecurity awareness programmes to combat phishing. Respondents said they use computer-based training programmes (67 per cent), human-led training programmes (60 per cent), and phishing simulations (51 per cent).
Four-fifths of Indian organisations assess the impact of their awareness programme through the number of phishing-related tickets raised with IT, followed by the level of reporting of phishing emails by users (77 per cent) and click rates on phishing emails (60 per cent). All the organisations surveyed (100 per cent) in Delhi, Hyderabad, and Kolkata say they have a cybersecurity awareness programme in place. This was followed by Chennai where 97 per cent have such programmes, and then, Bengaluru and Mumbai at 96 per cent each. (IANS/ MBI)
Keywords: programmes, organisation, emails, phishing