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When you go out in the sun, UVA and UVB rays from the sun wreak havoc within minutes of exposure.

If you pick up any skincare products -- peel-off mask, day cream, face wash or serum -- which promise to brighten the skin and hydrate it as well, you will likely find Vitamin C or ascorbic acid in the ingredients list. Vitamin C has become an essential part of skincare, especially now, when natural extracts are all the rage.

Perhaps the most popular natural remedy for skin woes, Vitamin C has several incredible benefits for the skin. It is not surprising, then, that it has become the absolute buzzword in the beauty category. Vishal Kaushik, Founder & MD at Upakarma Ayurveda lists the multifarious benefits of Vitamin C for your skin.

Undoing sun damage

When you go out in the sun, UVA and UVB rays from the sun wreak havoc within minutes of exposure. This can cause skin ageing, dullness, and many other skin troubles. Enter: Vitamin C. Photoprotection is one of the best benefits of Vitamin C. This means, when your sunscreen contains Vitamin C, you are better protected from the harsh rays of the sun due to its strong antioxidant properties. This is why several day creams with SPF are also enriched with Vitamin C. Not just for protection, Vitamin C can also undo previous damage caused by the sun, giving you hydrated and supple skin.


Reduces hyperpigmentation

Vitamin C This is why several brightness products contain Vitamin C -- it reveals naturally brighter and even-toned skin. Photo by Unsplash

Hyperpigmentation presents as changing skin colour in patches or spots. This can happen due to a lot of reasons, including age or sun damage. However, it can be reversed or lightened with Vitamin C which inhibits melanin production in the skin. This is why several brightness products contain Vitamin C -- it reveals naturally brighter and even-toned skin.

Prevents fine lines

The very first signs of skin ageing, fine lines can cause a lot of stress. However, with regular use, Vitamin C serums can help to fade away these lines so you can smile without fretting about them. This is because Vitamin C boosts the skin's collagen and elastin production, which in turn makes the skin firm and plump. Goodbye, fine lines!

Reduces Inflammation

A powerhouse of antioxidants, Vitamin C can also soothe skin inflammation and help with conditions such as psoriasis and acne. Signs of inflammation like rashes, redness or irritation can also be reduced with Vitamin C-based products. However, since Vitamin C is a powerful ingredient, it is best to consult a doctor before using it for inflammatory conditions.

ALSO READ Monsoon face serum healthy skin

Hydrating effect

Modern skincare focuses a great deal on hydration. Well-hydrated skin remains youthful and problem-free much longer. A great benefit of Vitamin C is that it penetrates the skin and locks in moisture. This essentially means that Vitamin C deeply hydrates the skin and also helps it retain moisture.

While Vitamin C is a miraculous product for the skin, it takes a little while to start showing discernible effects. So, regular use is the key to derive maximum benefits from your Vitamin C based products. With patience and correct usage, you will get the smooth, radiant and youthful skin of your dreams. So, is Vitamin C worth the hype? Definitely! (IANS/AD)


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Mahanadi Coalfields Limited (MCL), a subsidiary of Coal India will set up a 50 megawatt (MW) solar power plant in Odisha's Sambalpur

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As the nation celebrated the 114th birth anniversary of his father - renowned poet Harivansh Rai Bachchan - megastar Amitabh Bachchan remembered his dad as he penned a heartfelt note for him.

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Amitabh Bachchan wrote on his blog,

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With multiple brands coming up with new standards of vegan and sustainable beauty, many consumers are left confused and doubting the authenticity of these claims.

By Plabita Sharma

The World Vegan month of November usually brings with itself an increased amount of dialogue and searches about Vegan lifestyle, sustainable living and clean beauty. Before pondering any further, it is important to understand what the Vegan lifestyle is and how it goes beyond the concept of consuming a plant-based diet. Veganism essentially is a lifestyle that is driven by compassionate choices and an increased awareness of one's actions on the world. Thus motivated by the two, a vegan individual usually carefully curates their day-to-day practices in a manner that does little to no- harm to the planet, the people and all of its inhabitants.

Beauty as industry has time and again been scrutinised for its effects on the consumers and the ecosystem - this can be during the manufacturing process or the effect it has on the consumer's thought processes. Now, as the world moves towards adopting Global Sustainability Goals, committing to a world that works with the natural resources instead of against them - it is only fair for each individual to be curious about making the right choices to make their beauty bag as consciously curated as possible. With multiple brands coming up with new standards of vegan and sustainable beauty, many consumers are left confused and doubting the authenticity of these claims. So here is a quick guide that can help you make the right choices:

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