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Here’s Why Your Investment Strategy Should Not Be Based on Online Recommendations

There are some essential reasons why your investment strategy must not be based on online recommendations alone. Here’s why:

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Here's Why Your Investment Strategy Should Not Be Based on Online Recommendations
Here's Why Your Investment Strategy Should Not Be Based on Online Recommendations. Pixabay

An investment strategy is a plan of action taken by investors to guide their financial
decisions on the basis of their investment portfolios. A well-written and measurable
investment strategy is the key to success of every investor. Furthermore, with the
right professional recommendations, these strategies can offer more ways of
creating better financial security.

However, today, the human financial advisors have been replaced by online
recommendation systems, an intelligent information filtering platform that assists
investors to narrow their decision-making process. Online recommendations have
become an integral part of user experience in the investment sector.

Yet, the question still remains that even though online recommendations are
changing digital reality for investors, are they good for investment strategy? The
answer is No!

There are some essential reasons why your investment strategy must not be based
on online recommendations alone. Here’s why:

You're not talking to a real person
You’re not talking to a real person. Pixabay

#1 You Are Not Talking to A Real Person
Online recommendations systems follow a universal algorithm due to which users
are siloed into separate segments. It does not tailor your products according to your
needs.

The system only understands that you want to create a plan, but it does not consider
how would you like it to be and what factors are supposed to be taken into
consideration.

The ultimate drawback is that you are not talking to a person but being serviced by a
machine. This means the system lacks a two-way communication, thus restricting
users from making any changes.

On the contrary, in case of a financial advisor, you are talking to a living being, who
will listen to you about your needs, your goals, and present financial status. Based
on the conversation, the advisor will create a suitable plan for you, which if you do
not agree with, can be changed.

#2 Real-Time, Face-To-Face Advice Is the Best Advice

It’s always a good and secure feeling to listen to another human voice and have a
face-to-face conversation with someone, rather than having to deal with a lifeless
machine.

When you ask for online recommendations for your investments, the suggestions are
usually coming from a computerised platform, trained to deal with your queries.
However, this is not enough. It’s only natural to have trust issues with a machine
handling your money matters for you.

Furthermore, it is an undeniable fact that financial advisors have more knowledge on
investments based on their experience in the field. You can have a real conversation
with them, asking question after question till you are satisfied with the answers. You
cannot do the same with online recommendations.

You also have tax deductions to take care of, which requires the recommendations
of an expert dealing with such matters for years. Websites can never estimate the
life changes that might occur unless a user feeds new data into it. In the same way, it
cannot get around the complex calculations of tax reporting, which can greatly affect
your financial decision in the long-run.

#3 Variety of Options

When you opt for online recommendations, the investment options in the results are
limited. This means that you can only opt for what lies in front of your eyes.

Representational image.
Representational image. Pixabay

If you are choosing a term policy, you would like to be judged on more than just a
few questions that you see on your screen and reap maximum life benefits from it.
You would like to know what riders are available along with the term policy, different
types of plans and benefits of the same. You can get all these answers when you
talk to an insurance provider, rather than an online recommendation system.

Furthermore, there are certain conditions that you may have doubts about, especially
pertaining to life policies wherein a divorce or death could bring in changes to the
policy, which needs to be clarified with a real person.

Online recommendations are good to go as long as your investment deals with low-
risk goals like a short-term investment or calculating your home loan or insurance
premium. For long-term goals like investment for the education of your children or
retirement, this tool only creates high risk.

Final Takeaway:

The final word is that online recommendation systems might be standing their
ground in the world of investment, but when you are not sure which direction to move
towards, financial advisors are your saviours.

A certified financial advisor adept with knowledge of your financial situation will prove
to be more proactive in aligning your investments.

Financial advisors, unlike online recommendations, can assist you in figuring out
whether you are on track with your savings and how other investment options can
benefit you in future.

Next Story

Facebook Announces an Investment in Indian Startup Meesho

Facebook has come to discover that the startup phenomenon is rapidly expanding to smaller cities

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FILE - The logo for Facebook appears on screens at the Nasdaq MarketSite, in New York's Times Square, March 29, 2018. VOA

In its first-ever equity investment in an Indian start-up, Facebook on Thursday announced an investment in Meesho, a platform that enables Indian entrepreneurs to establish online businesses via social channels.

Although the social networking giant did not disclose the amount, the move by Facebook is seen as a commitment to the country’s vibrant Internet ecosystem.

“We are excited about India and its rapidly rising Internet ecosystem. With this investment in Meesho, we want to fuel a business model that can result in rapid job creation and the rise of a female entrepreneurial class in India,” Ajit Mohan, Vice President and Managing Director, Facebook India said in a statement.

Facebook in 2017 introduced a programme for women-founded companies — SheLeads Tech — to support them with access to community, tools, mentorship and resources to succeed in building a business in technology.

facebook, christchurch attack, new zealand
FILE – The Facebook logo is seen on a shop window in Malaga, Spain, June 4, 2018. (VOA)

“We love that the company is translating the power of online communities to expand economic opportunity for all of India, and especially women,” Mohan added.

Qccording to Vidit Aatrey, Co- Founder, Meesho, the company has grown from its humble beginnings at IIT to 15,000 suppliers and 2,000,000 resellers throughout India in just four years.

Also Read- Microsoft Brings AI-enabled Digital Labs in Indian Colleges

“We share a common goal with Facebook – to enable community and help small businesses grow. This commitment from Facebook will help us leapfrog towards our goal,” said Aatrey.

India is the third largest startup market globally and with its startup initiatives like SheLeads Tech, Code for the Next Billion, India Innovation Hub and more, Facebook has come to discover that the startup phenomenon is rapidly expanding to smaller cities. (IANS)