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Will Facebook accounts be linked to Aadhaar card?

The social media giant did not ask participants in the test to provide their Aadhaar number

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Facebook is not collecting Aadhaar card data Picture credits: Wikimedia commons
Facebook is not collecting Aadhaar card data: Wikimedia commons
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After some reports suggested that Facebook was asking new users in India to enter their names as mentioned in their Aadhaar Card when they sign up for an account, the social media giant clarified that it is not collecting Aadhaar data.

From where the rumor emerged

Facebook said it ran a small test to help new users understand how to sign up to the social network with their real name and connect with their friends and family.

“Some have interpreted this test as a request for people’s Aadhaar information… This is not correct,” the company said in a statement.

“The test, which has now finished, merely includes additional language on the account sign-up page to explain that using their Aadhaar name will help family and friends recognise them,” the statement said.

At the point of account sign-up, users who were part of the test saw language that said, “using the name on your Aadhaar card makes it easier for friends to recognise you.”

The social media giant did not ask participants in the test to provide their Aadhaar number.

Facebook conducted tests just when the Government was linking Aadhaar to the digital world Wikimedia commons
Facebook conducted tests just when the Government was linking Aadhaar to the digital world Wikimedia commons

The test ran with a small number of users in India and Facebook said it currently has no plans to roll out this test further.

“We are not collecting Aadhaar data and do not require people to enter their Aadhaar name when they sign up to Facebook,” the company stressed.

Facebook has over 217 million monthly active users in India and 212 million of them are active on smartphones. It has 2.1 billion monthly active users globally. Facebook-owned WhatsApp has over 200 million monthly active users in India.

The Facebook test came at a time when the government is asking citizens to link Aadhaar details with their digital lives.

The government recently extended till March 31, 2018, the deadline for linking Aadhaar with bank accounts, PAN, mobile numbers and several other schemes. (IANS)

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Facebook Unveils Three-pronged Strategy to Fight Fake News

Apart from this, Facebook is also using machine learning to help its teams detect fraud and enforce its policies against spam

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Facebook Unveils Three-pronged Strategy to Fight Fake News
Facebook Unveils Three-pronged Strategy to Fight Fake News. Pixabay

To stop false news from spreading on its platform, Facebook has said it put in place a three-pronged strategy that constitutes removing accounts and content that violate its policies, reducing distribution of inauthentic content and informing people by giving them more context on the posts they see.

Another part of its strategy in some countries is partnering with third-party fact-checkers to review and rate the accuracy of articles and posts on Facebook, Tessa Lyons, a Facebook product manager on News Feed focused on false news, said in a statement on Thursday.

The social media giant is facing criticism for its role in enabling political manipulation in several countries around the world. It has also come under the scanner for allegedly fuelling ethnic conflicts owing to its failure stop the deluge of hate-filled posts against the disenfranchised Rohingya Muslim minority in Myanmar.

Representational image.
Representational image. Pixabay

“False news is bad for people and bad for Facebook. We’re making significant investments to stop it from spreading and to promote high-quality journalism and news literacy,” Lyons said.

Facebook CEO Mark Zuckerberg on Tuesday told the European Parliament leaders that the social networking giant is trying to plug loopholes across its services, including curbing fake news and political interference on its platform in the wake of upcoming elections globally, including in India.

Lyons said Facebook’s three-pronged strategy roots out the bad actors that frequently spread fake stories.

Also Read: Facebook Planning to Increase Their Capability Through Smartphones

“It dramatically decreases the reach of those stories. And it helps people stay informed without stifling public discourse,” Lyons added.

Although false news does not violate Facebook’s Community Standards, it often violates the social network’s polices in other categories, such as spam, hate speech or fake accounts, which it removes remove.

“For example, if we find a Facebook Page pretending to be run by Americans that’s actually operating out of Macedonia, that violates our requirement that people use their real identities and not impersonate others. So we’ll take down that whole Page, immediately eliminating any posts they made that might have been false,” Lyons explained.

Lyons said Facebook's three-pronged strategy roots out the bad actors that frequently spread fake stories.
Lyons said Facebook’s three-pronged strategy roots out the bad actors that frequently spread fake stories. Pixabay

Apart from this, Facebook is also using machine learning to help its teams detect fraud and enforce its policies against spam.

“We now block millions of fake accounts every day when they try to register,” Lyons added.

A lot of the misinformation that spreads on Facebook is financially motivated, much like email spam in the 90s, the social network said.

If spammers can get enough people to click on fake stories and visit their sites, they will make money off the ads they show.

Also Read: Facebook Lets Advertisers Target Users Based on Sensitive Interests

“We’re figuring out spammers’ common tactics and reducing the distribution of those kinds of stories in News Feed. We’ve started penalizing clickbait, links shared more frequently by spammers, and links to low-quality web pages, also known as ‘ad farms’,” Lyons said.

“We also take action against entire Pages and websites that repeatedly share false news, reducing their overall News Feed distribution,” Lyons said.

Facebook said it does not want to make money off of misinformation or help those who create it profit, and so such publishers are not allowed to run ads or use its monetisation features like Instant Articles. (IANS)