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With 1.9bn Users, YouTube Streams 180mn Hours to TV Screens Daily

YouTube's monthly user base has touched 225 million in India, reaches 80 per cent of the Internet population

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YouTube
YouTube bans dangerous, harmful pranks. Pixabay

Over 1.9 billion users are logging into Google-owned YouTube each month and on average, users now watch over 180 million hours of YouTube on TV screens every day, YouTube CEO Susan Wojcicki has said.

“Our overall interactions, such as likes, comments and chats, grew by more than 60 per cent year over year. More and more creators are building their businesses and discovering that they can shape the global conversation with just a phone and an Internet connection,” Wojcicki said in a mid-year update over the weekend.

“We made a conscious effort to respond on social media, and we answered 600 per cent more tweets through our official handles (@TeamYouTube, @YTCreators and @YouTube) in 2018 than in 2017 and grew our reach by 30 per cent,” Wojcicki informed.

YouTube has built a new feature that enables it to deliver relevant information in YouTube Studio (formerly known as Creator Studio).

“In February, we began testing a new dashboard with a small group of creators. The dashboard, which was launched for all English channels, will soon be available in an additional 76 languages in the next two weeks,” she noted.

When it comes to channel membership, viewers pay a monthly recurring fee of $4.99 to get unique badges, new emojis, Members-only posts in the Community tab, and access to unique custom perks offered by creators.

“We worked with a small group of creators to develop this service and are expanding it to eligible channels with more than 100,000 subscribers and even more creators in the coming months,” the YouTube CEO said.

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YouTube on a smartphone device. Pixabay

Every day, over 60 million users click into or engage with YouTube Community posts.

“Livestreaming continues to be an area of growth for creators, with watchtime of livestreams increasing by 10X over the last three years,” Wojcicki added.

With the increasing penetration of smartphones, data becoming affordable and ever-growing availability of content, 80 per cent of internet users across all age-groups in the country are accessing YouTube, Google India said on Friday.

YouTube’s monthly user base has touched 225 million in India, reaches 80 per cent of the Internet population.

Also Read: YouTube to Invest $25mn in Countering Fake News

The platform recently announced a “Copyright Match” tool, which uses the matching power of Content ID to help creators find copies of content when it’s been uploaded by other channels.

With this tool, after a new video is uploaded, YouTube would run a scan to see if there is any other video that resembles the uploaded video very much or is the same and if there is a “match”, it would appear on the “matches” tab.

“We’ve been testing this tool with a thousand creators over the last year to tailor it to your specific needs and is a great complement to the range of copyright tools we provide,” Wojcicki said. (IANS)

Next Story

YouTube CEO Apologises to LGBTQ Community

The platform is looking to re-evaluate its harassment policies in the wake of the ongoing situation

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FILE - Signage is seen inside the YouTube Space LA offices in Los Angeles, California, Oct. 21, 2015. VOA

After the LGBTQ community called out to YouTube for not considering homophobic remarks as violation of its platform’s policies, company CEO Susan Wojcicki apologised to the community.

“I know that the decisions we made were very hurtful to the LGBTQ community and that wasn’t our intention at all. That was not our intention, and we are really sorry about that,” The Verge quoted Wojcicki as saying at the Code Conference in Scottsdale, Arizona on Monday.

Wojcicki’s apology comes in the wake of the company’s failure to take more definitive action against conservative pundit Steven Crowder who made homophobic and racist comments about Vox publications writer Carlos Maza, calling him “lispy queer” and “gay Mexican”.

The decision led to mass outcry from YouTube creators, critics and even Google employees who signed a petition against YouTube’s decision.

Apologising and defending the decision, the YouTube CEO said: “I’m really, personally very sorry. As a company we really want to support this community. It’s just from a policy standpoint we need to be consistent – if we took down that content, there would be so much other content that we need to take down.”

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Pride Month kicked off on June 1 and honours the LGBTQ community while commemorating New York’s Stonewall riots in June 1969. Pixabay

Even though YouTube left Crowder’s channel up, it did remove advertisements from his channel, the report added.

This is not the first time that Google has been pulled up for its anti-LGBTQ community stand.

Also Read- NASA Preparing to Launch Twin Sisters to Study Signal Disruption from Space

In March, US-based LGBTQ civil rights advocacy group — Human Rights Campaign (HRC) Foundation — suspended Google from its 2019 Corporate Equality Index (CEI) for failing to remove a “conversation therapy” app from its PlayStore.

The platform is looking to re-evaluate its harassment policies in the wake of the ongoing situation. (IANS)