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With 1.9bn Users, YouTube Streams 180mn Hours to TV Screens Daily

YouTube's monthly user base has touched 225 million in India, reaches 80 per cent of the Internet population

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YouTube
YouTube music will separate the movies and music section on the platform. Pixabay
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Over 1.9 billion users are logging into Google-owned YouTube each month and on average, users now watch over 180 million hours of YouTube on TV screens every day, YouTube CEO Susan Wojcicki has said.

“Our overall interactions, such as likes, comments and chats, grew by more than 60 per cent year over year. More and more creators are building their businesses and discovering that they can shape the global conversation with just a phone and an Internet connection,” Wojcicki said in a mid-year update over the weekend.

“We made a conscious effort to respond on social media, and we answered 600 per cent more tweets through our official handles (@TeamYouTube, @YTCreators and @YouTube) in 2018 than in 2017 and grew our reach by 30 per cent,” Wojcicki informed.

YouTube has built a new feature that enables it to deliver relevant information in YouTube Studio (formerly known as Creator Studio).

“In February, we began testing a new dashboard with a small group of creators. The dashboard, which was launched for all English channels, will soon be available in an additional 76 languages in the next two weeks,” she noted.

When it comes to channel membership, viewers pay a monthly recurring fee of $4.99 to get unique badges, new emojis, Members-only posts in the Community tab, and access to unique custom perks offered by creators.

“We worked with a small group of creators to develop this service and are expanding it to eligible channels with more than 100,000 subscribers and even more creators in the coming months,” the YouTube CEO said.

YouTube
YouTube on a smartphone device. Pixabay

Every day, over 60 million users click into or engage with YouTube Community posts.

“Livestreaming continues to be an area of growth for creators, with watchtime of livestreams increasing by 10X over the last three years,” Wojcicki added.

With the increasing penetration of smartphones, data becoming affordable and ever-growing availability of content, 80 per cent of internet users across all age-groups in the country are accessing YouTube, Google India said on Friday.

YouTube’s monthly user base has touched 225 million in India, reaches 80 per cent of the Internet population.

Also Read: YouTube to Invest $25mn in Countering Fake News

The platform recently announced a “Copyright Match” tool, which uses the matching power of Content ID to help creators find copies of content when it’s been uploaded by other channels.

With this tool, after a new video is uploaded, YouTube would run a scan to see if there is any other video that resembles the uploaded video very much or is the same and if there is a “match”, it would appear on the “matches” tab.

“We’ve been testing this tool with a thousand creators over the last year to tailor it to your specific needs and is a great complement to the range of copyright tools we provide,” Wojcicki said. (IANS)

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YouTube Becomes The Most Used Application For Music: Report

This report also shows the challenges the music community continues to face.

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YouTube, Google
The YouTube Music app is displayed on a mobile phone in Los Angeles. VOA

If you are listening to music, chances are you’re on YouTube.

A music consumer report by the industry’s global body IFPI published Tuesday found that 86 percent of us listen to music through on-demand streaming.

And nearly half that time, 47 percent is spent on YouTube.

Video as a whole accounted for 52 percent of the time we spent streaming music, posing challenges to such subscription services as Spotify and SoundCloud.

YouTube
The content-sharing platform is also adding a tool, thus, allowing creators to add or remove non-skippable advertisements in bulk. Pixabay

But while Spotify’s estimated annual revenue per user was $20 (17.5 euros), YouTube’s was less than a dollar.

The London-based IFPI issued a broader overview in April that found digital sales for the first time making up the majority of global revenues thanks to streaming.

The report published Tuesday looked into where and when we listen to music.

It found that three in four people globally use smartphones, with the rate among 16- to 24-year-olds reaching 94 percent.

The highest levels were recorded in India, where 96 percent of consumers used smartphones for music, including 99 percent of young adults.

YouTube
YouTube music will separate the movies and music section on the platform. Pixabay

But music does not end when we put away our phones, with 86 percent globally also listening to the radio.

Copyright infringement was still a big issue, with unlicensed music accounting for 38 percent of what was consumed around the world.

“This report also shows the challenges the music community continues to face — both in the form of the evolving threat of digital copyright infringement as well as in the failure to achieve fair compensation from some user-upload services,” said IFPI chief Frances Moore.

The report noted that “96% of consumers in China and 96% in India listen to licensed music.”

Also Read: Google Maps Gets A New Update That Lets You Access Music

It did not, however, say how many of those consumers also listened to music that infringed copyrights.

Overall, the average consumer spent 2.5 hours a day listening to music, with the largest share of it consumed while driving, the industry report said. (VOA)