Sunday November 17, 2019
Home Business Women CEOs Ju...

Women CEOs Judged More Harshly than Men for Corporate Ethical Failures

Women incur greater penalties for ethical transgressions because of persistent gender stereotypes that tend to categorise women

0
//
Women, CEOs, Men
Our study found that consumers' trust in, and willingness to support, an organisation after a failure varied based on the gender of the organisation's leader and the type of incident. Pixabay

Women CEOs do not always have it easy as researchers have found that people are less likely to support an organization after an ethical failure if the business is helmed by a female.

Female leaders, however, receive less negativity for general business failures, said the study published in the Journal of Personality and Social Psychology.

“Our study found that consumers’ trust in, and willingness to support, an organisation after a failure varied based on the gender of the organisation’s leader and the type of incident,” said lead author of the study Nicole Votolato Montgomery of the University of Virginia in the US.

“Women incur greater penalties for ethical transgressions because of persistent gender stereotypes that tend to categorise women as having more communal traits than men, such as being more likable, sensitive and supportive of others,” Nicole Votolato said.

Women, CEOs, Men
Female leaders, however, receive less negativity for general business failures, said the study published in the Journal of Personality and Social Psychology. Pixabay

Across three experiments, the researchers examined how gender would influence perceptions of female-led and male-led organisations after experiencing a competence failure, such as a product flaw, or an ethical failure, such as if the product flaw was known but not disclosed to the public for a long period of time.

In the first experiment, 512 participants read a business news article about an auto manufacturer and then filled out a survey about their intent to buy a vehicle from the company.

One-third of the participants read about an ethical failure, one-third read about a competence failure and the final third only read the company description.

Afterward, the participants were asked how likely they were to purchase a car from the company the next time they were in the market for a vehicle and reported their trust in the organisation.

Also Read- Artificial Intelligence System to Suggest on How to Make Outfit More Fashionable

“When participants were told that the company had previously been made aware of a fuel sensor problem and failed to take immediate action, an ethical failure, they reported less intent to purchase from the company when the CEO was a woman than when the CEO was a man,” said Montgomery.

“However, when participants were told that the company was previously unaware of the product issue, a competence failure, they reported greater intent to buy the products when the CEO was a woman than when the CEO was a man.”

The purchase intentions for the group that read only the company description did not vary based on the CEO’s gender.

The findings of the other two experiments further demonstrated how gender stereotypes play a vital role in shaping our expectations of leaders and their organisations. (IANS)

Next Story

Here’s Why Women Should Not Dine After 6 PM

Women who dine late in the evening are likely to develop heart diseases

0
Women
Women should not consume higher proportionate of calories late in the evening. Pixabay

Women who consume a higher proportion of their daily calories late in the evening are more likely to be at risk of cardiovascular disease than women who do not, researchers have warned.

For the study, the research team assessed the cardiovascular health of 112 women using the American Heart Association’s Life’s Simple 7 measures at the beginning of the study and one year later.

Life’s Simple 7 represents the risk factors that people can improve through lifestyle changes to help achieve ideal cardiovascular health and include not smoking, being physically active, eating healthy foods and controlling body weight, along with measuring cholesterol, blood pressure and blood sugar levels.

A heart health score based on meeting the Life’s Simple 7 was computed.

“The preliminary results indicate that intentional eating that is mindful of the timing and proportion of calories in evening meals may represent a simple, modifiable behaviour that can help lower heart disease risk,” said study lead author Nour Makarem from Columbia University in the US.

During the study, participants of the study kept electronic food diaries by computer or cell phone to report what, how much and when they ate for one week at the beginning of the study and for one week 12 months later.

Women, heart disease
Women should consume less calories in the evening for a healthy heart. Pixabay

Data from the food diary completed by each woman was used to determine the relationship between heart health and the timing of when they ate.

Researchers found that, after 6 p.m. with every one per cent calories consumed heart health declined, especially for women.

These women were found more likely to have higher blood pressure, higher body mass index and poorer long-term control of blood sugar.

Similar findings occurred with every one per cent increase in calories consumed after 8 p.m.

Also Read- Study Associates Air Pollution With Heart Attack

“It is never too early to start thinking about your heart health whether you’re 20 or 30 or 40 or moving into the 60s and 70s. If you’re healthy now or if you have heart disease, you can always do more. That goes along with being heart smart and heart healthy,” said study researcher Kristin Newby, Professor at Duke University.

The study is scheduled to be presented at the American Heart Association’s Scientific Sessions 2019 from November 16-18 in Philadelphia, US. (IANS)