Wednesday, November 25, 2020
Home Lead Story Women Dedicating 1/6th of the Day To Social Media, Says Survey

Women Dedicating 1/6th of the Day To Social Media, Says Survey

A survey reveals, women spend nearly one-sixth or 4 hours of their day online, which is not work-related

Women spend nearly one-sixth or 4 hours of their day online, which is not work-related, reveals a survey. Nearly 54 percent of women picked Facebook, followed by 34 percent who said that their platform of choice was Instagram. While these emerge as the most preferred platforms, women are spending maximum time on WhatsApp, said the survey conducted by 80 dB Communications.

A majority of respondents, 67 percent, surveyed are working women, and this could account for their high usage of WhatsApp.

It also found that 60 percent of the respondents are comfortable making friends online with other women while 40 percent did cite their apprehension owing to fake online profiles. More than 40 percent of women said that they discover women having similar interests on social media sites, online forums, and special interest groups.

Women
Women are spending 4 hours of their day online, which is not work-related. Pixabay

“This situation with the global pandemic is unique, unknown, and still unfolding, both in terms of scale and scope. In the last few months, we have used the power of social engagement, research and surveys to assess consumer sentiment to help inform our communication campaigns and create purpose-driven and contextual storytelling for the brands we work with,” said Abhilasha Padhy, Co-Founder, and Joint MD, 80 dB Communications.

Also Read: Facebook to Now Verify People Whose Posts Go Viral Rapidly

“This survey is an attempt to understand where the urban Indian women are consuming content and information and the activities that interest her,” she added. (IANS)

STAY CONNECTED

19,120FansLike
362FollowersFollow
1,780FollowersFollow

Most Popular

Self-Care Guidelines To Boost Immunity, With Special Reference To Respiratory Health

With the monsoon winding down and winter moving in, colder weather will arrive soon, making us more prone to catching the flu or common...

Few Points For Pet Parents To Keep In Mind

Every dog has his or her own individual personality. This personality goes beyond the common labels used for each breed, for instance, Labradors are...

The 2021 Grammy Awards Nominations Are All About Women Power

The 2021 Grammy Awards nominations are all about women's power with Beyonce, Taylor Swift, and Dua Lipa leading the way. Beyonce is leading the...

Young People’s Anxiety Levels Doubled During Covid-19 Lockdown

New research adds to a growing body of evidence that young people's anxiety levels doubled during Covid-19 lockdown. The study, published in the British...

4,400 Species Across The Globe Are At Risk Due To Changes In Wildfire Intensity

Changes in wildfire intensity and frequency driven by human activities are putting at risk more than 4,400 species across the globe, says a study....

Scotland Becomes The First Nation To Provide Sanitary Products For Free

Scotland on Tuesday made sanitary products free to all women, becoming the first nation in the world to take such a step against "period...

The Pandemic-Era Incarnation Of Self-Care

These days, with a pandemic raging, this is what life can look like:  out the days in loungewear. Wearing minimal makeup because no one...

ICRA: Restocking Exaggerated Improvement In Oct’s Economic Performance

Restocking activity ahead of the festive season to satisfy pent-up demand had exaggerated the pace of improvement recorded by many lead economic indicators in...

Recent Comments