Friday January 18, 2019

Women entrepreneurs bring medical aid to your home

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women entrepreneurs
Image source: healthcare-in-india.net

New Delhi: India’s fast growing healthcare sector with widening e-commerce space is witnessing a sprouting growth of women entrepreneurs, providing medical aid at your doorstep.

Aiming at making healthcare easily accessible at your doorstep, many app-based startups like Care24, ePsyclinic and Pluss are sprouting up. The common factor that binds them is that they are all founded and managed by women entrepreneurs.

“Healthcare is an area that has immense growth potential and it’s an immensely gratifying industry both from the growth perspective as well as from satiating an entrepreneur’s need to do good and serve,” CEO and founder of ePsyclinic Shipra Dawar told reporters on the reason behind starting a healthcare startup.

Madhulika Pandey, co-founder of Pluss, voices similar thoughts about profits with purpose.

“The health products market is expected to grow at a Compound Annual Growth Rate of 15 percent and touch 10 lakh crore ($155 billion) by 2017. We believe that solving the problem of medicine procurement is an opportunity worth working on,” said Pandey.

These apps provide affordable healthcare assistance within the comforts of home. Care24 offers skilled and experienced nurses, attendants, caregivers, physiotherapists, maids, and ward boys.

ePsyClinic is an online emotional, relational & mental well-being start-up providing video/audio/chat functionality as well as a plethora of articles and real-time shareable self-help tools for well-being seekers.

Pluss offers delivery of medicines, baby care product, daily essentials, Ayurveda drugs, pet care requirements and healthcare devices.

These healthcare startups aim to change the way healthcare is delivered in India, making it affordable and accessible without competing with the traditional methods.

“Medical aid will always be provided in a traditional way. The doctor will need to interact with the patient to ascertain his condition but the point after which the patient leaves the doctor’s room, he can rely on startups like us to get his medicines, healthcare products and book diagnostic tests with just a touch of the button,” said Pandey.

Dawar says that startups support and complement traditional set ups. “Our aim is never to replace them but enable the larger healthcare infrastructure to function effectively and solve its last mile issues.”

Changing lifestyles and round-the-clock work patterns may also be the reason behind people opting for healthcare startups, say the entrepreneurs.

“We bring innovation, we are modern. We let clients and patients have control over many processes while also servicing superior health outcomes,” Dawar said. Further, timely delivery of medicines is being seen as a major advantage.

Was the road to a healthcare startup easy for these women entrepreneurs?

“People have opened their minds to the possibility of women entrepreneurs. The increasing list of women entrepreneurs is bringing confidence to aspiring women as well,” Garima Tripathi of Care24 says.

The challenges they faced were also the ones their male counterparts would face.

“The major hurdle that I faced was initially building up a credible healthcare team. Healthcare professionals are hard to be convinced to try something different. But with persuasion, right offering and approach, I was successful,” responded Dawar.(IANS)

Next Story

Avoid High Calories just By Smelling Such Food For Longer Than Two Minutes

High caloric foods are high in fats and sugars and extraordinary intake of these types of foods increase your risk factors for obesity Type-2 diabetes

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Does a whiff of pizzas, burgers or sandwiches entice you, but you refrain from eating them due to the high-calories it contains? Take heart, smelling these for longer than two minutes will make you feel satiated, suggest researchers, including one of an Indian-origin.

The study showed that ambient food scent can directly satisfy the belly because the brain does not necessarily differentiate the source of sensory pleasure.

“Ambient scent can be a powerful tool to resist cravings for indulgent foods. In fact, subtle sensory stimuli like scents can be more effective in influencing children’s and adults’ food choices than restrictive policies,” said lead author Dipayan Biswas, Professor at the University of South Florida in the US.

The researchers discovered a direct connection between the length of exposure time and whether or not one will indulge.

They also conducted a series of tests using a nebuliser that separately gave off the scent of healthy and unhealthy food items (cookies versus strawberries, pizza versus apples).

Cholesterol -- a molecule normally linked with cardiovascular diseases -- may also play an important role in the onset and progression of Alzheimer's disease, researchers have found.
Junk Food is highly rich in Cholesterol, pixabay

The findings, published in the Journal of Marketing Research, showed that participants exposed to the smell of cookies for less than 30 seconds were more likely to want a cookie.

However, those exposed for longer than two minutes did not find that cookie desirable and picked strawberries instead.

The results were the same in case of the scent of pizza and apples.

Also Read: Labels on Packaged Foods Promote Healthier Choices, Shows Study

Since non-indulgent foods do not give off much of an ambient scent, they are typically not connected with reward, therefore they have little influence on what we order, the study noted.

High caloric foods are high in fats and sugars and extraordinary intake of these types of foods increase your risk factors for obesity Type-2 diabetes, heart disease as well as cancers. (IANS)