Tuesday January 23, 2018
Home Business Women startup...

Women startups shine this International Women’s Day

0
//
119
Image source: indiaspeaksnow.com
Republish
Reprint

By Kavita Bajeli-Datt

Today is International Women’s Day and start-ups are the flavour of the season. When both combine, we get women who are impressively standing tall among a clutter of new-age growth drivers.

Filtering through the cliched slogans that resonate around International Women’s Day on March 8 are some of the shining stars who have made a noticeable impact — not through hollow words but with hard work to build businesses by thinking differently.

Some of these young women like Sanna Vohra, Aditi Awasthy, Shabnam Aggarwal and Ambika Sharma have scripted success stories in a short period of time.

Sanna Vohra was just 18 and studying at Brown University, when she was smitten by the idea of starting a business. And it was just last year, at 24, that she saw an opportunity in the online wedding industry and decided to turn her dream into a reality by launching Indear.in- a shopping portal for weddings.

For Vohra, who has grown up all over Asia — in India, Singapore and the Philippines, a chance chat with her friend led to the birth of her dream.

“I was working at Morgan Stanley in New York and was in Mumbai for a week in January 2014, when a good friend was planning her sister’s wedding. To give me a sense of the location, her outfits, decor ideas, and the invitations, my friend had to go through multiple email threads, WhatsApp groups, and a word document with pictures pasted onto it,” Vohra told this correspondent.

“I went back to my job but continued doing research, and realized that no comprehensive tool existed. A few months later when I was 23, I moved to India and Indear was born: an end-to-end inspiration, planning, and shopping portal for Indian weddings,” said Vohra, who is one of the youngest women founders and CEOs in the Indian start up ecosystem.

A recent report by the Centre of Entrepreneurship (CE) threw up interesting aspects about women entrepreneurs. The report concluded that women are better in taking calculated risks, less prone to being over-confident, seek consensus of views and show sensitivity to needs of clients.

If Vohra started alone, so did Aditi Awasthy, founder and CEO of Embibe. Aditi’s business is all about helping students prepare for competitive examinations. The competitive world has climbed up the toughness ladder because of the sheer size of population jostling for better career options.

She eases the process a bit, said Awasthy, who founded Embibe when she was 30 years old. Awasthy, now 34, feels that it is a wrong question to ask whether women could be good entrepreneurs.

“There are successful entrepreneurs and failed entrepreneurs who may become successful later. Some of them happen to be women,” she said. “I think at times women disadvantage themselves by perceiving life a bit too much through a gender bias during the early years,” said Awasthy, an MBA from the University of Chicago.

“I don’t have children yet so I can’t say what impact that would have for me personally but I have seen situations where women have been treated unfairly specially in corporate settings. Things are changing though,” she said.

Shabnam Aggarwal, founder CEO of Kleverkid.in, also feels that the mindset about women entrepreneurs is changing, albeit slowly.

The 30-year-old, who holds a Bachelors degree in Electrical and Computer Engineering from Carnegie Mellon University, launched her venture in 2014 as she was passionate about children and their education.

“It was really difficult initially. I had to go through a lot of rejection and when you hear ‘no’ from everywhere, trust me it can be emotionally exhausting as well as tiring. The Indian startup space is getting hotter but many ventures are also failing to survive,” she said.

Ambika Sharma, 37, founded Pulp Strategy Communications, an award-winning agency, with an aim to provide marketing technological solutions to the industry giants.

Her venture is barely five years old but has already been recognised as India’s youngest and most awarded agency with an impressive list of clients like Google, Yahoo India, Nokia, Philips and Renault.

“Being a startup is more about mental strength and confidence than about anything else. For me, the process of raising the bar has just begun,” Sharma said.

When not dealing with complex market issues, Ambika unwinds with her passion for bikes. Her stable has a Suzuki GSX-R1000 and a Harley Davidson Road King.

“Challenges have been and will continue to be in the path just as the fact that they shall be overcome,” said this serial entrepreneur, who has an experience of more than 17 years and feels that technology has made it easy for a person to be a “perfect multi-tasker”. (IANS)

Click here for reuse options!
Copyright 2016 NewsGram

Next Story

Assam Government signs a MoU with Google India to expand Internet Connectivity

It will provide Internet connections to 26,000 villages and 1,500 tea garden areas in Assam

0
//
81
Assam Government has signed MoU with Google India to expand Internet Connectivity
Assam Government has signed MoU with Google India to expand Internet Connectivity. Pixabay

Guwahati, Assam, September 8, 2017: The Assam government on Thursday signed a MoU with Google India to take Internet connectivity to the remotest part of the north-eastern state.

Chief Minister Sarbananda Sonowal said the government would work to provide Internet connections to 26,000 villages and 1,500 tea garden areas in Assam under the MoU and thus increase digital literacy.

Information Technology Secretary Nitin Khare and Google India Country Head (Policy) Chetan Krishnaswami signed the Memorandum of Understanding in the presence of Sonowal.

“Technology rules the roost in the 21st century and the state government has upped the ante to use technology to carry forward the fruits of development to the remotest parts of Assam,” the Chief Minister said.

He said the ties with Google was a way forward to strongly pitch Guwahati as a natural gateway to the South-East Asian countries.

Sonowal said his government in sync with the Centre was working for the success of Startup initiative but the success of such programmes sans technology would be a distant dream.

“The MoU will be used as a launchpad to achieve the state government’s vision of women empowerment, skill development, and universal education,” he said.

The Chief Minister asked the Information Technology Department to take steps to make technology acceptable and favourable among the rural populace so as to catalyse rural development. (IANS)