A mega cleanliness drive under the banner of ‘Mo Beach’ cleaning initiative was organised at Odisha’s Puri beach to mark the International Coastal Cleanup Day on Saturday.
The Puri administration claimed that it is the world’s largest coastal clean-up drive that aims to sensitise people about the importance of clean beaches.
More than ten thousand volunteers participated in the drive at several places along the district coast.
Forest and Environment Minister Bikram Keshari Arukh, Bollywood actor Vidyut Jammwal and internationally acclaimed artist and writer Nandita Das were spotted at the drive while supporting the initiative.
“Puri is the pride of our country and I am happy to be a part of world’s mega clean-up drive here at the sea beach,” said Jammwal.
“It is a great day for us as thousands came forward to clean up the beach at Puri,” said internationally acclaimed sand artist Sudarsan Pattnaik.
The volunteers took an oath to protect the oceans and beaches by the simple mantra of Reduce, Reuse and Recycle of waste, especially plastic waste. Another intriguing activity at the beach was a life-size human chain formation of Mo Beach Puri typography.
Students and volunteers were found joining in large numbers to clean beaches near Ramachandi Temple, Konark and Astarang area along the coastline across the district.
They joined volunteers from self-help groups, fishermen community, beachside vendors, hotel owners, photographers, lifeguards, tourist guides, Sebayat community of Jagannath Temple, government officials and employees to name a few.
It was a heart-warming picture to see the voluntary participation of hundreds of people who have been motivated to stop unnecessary littering and also extended help towards the cleaning drive. (IANS)
With an environmental crisis looming over the planet, is the way out community-led? Two cleaning initiatives in India, targeting heavily-visited – and littered – mountains and beaches, show how civic conviction can turn into an on-ground impact that ropes in local stakeholders.
‘Bringing back our old Dadar beach’ was the simple phrase motivating Chinu Kwatra, 28, when he first picked up garbage from the squalid Dadar beach two years ago — the first step of removal of more than 2,000 tonnes of garbage — and set the ball rolling for a community-led beach cleanup.
Recalling the episode, Maharashtra’s Thane-based Kwatra told IANS how momentous changes begin small. For his collective Beach Warriors, it began with a day-long cleanup drive after he saw ‘visarjit’ (immersed) Ganesha idols everywhere on the beach.
A Facebook post about it travelled to an old professor, who then suggested that they extend it beyond a day. However, even in the campaign’s second week, it was the same three people doing back-breaking work to free Dadar beach of its detritus. “I felt I will lose the battle if more citizens didn’t join us,” said Kwatra, who quit his job to take up community work.
To Kwatra’s surprise, it wasn’t long before local support started pouring in the form of students and “within an hour, from three the number rose to 25”, and then, attracted even more. What involved just two of his friends at first, propelled many communities into action. The team now gets volunteers from organisations, corporate houses, schools and colleges.
The social changemaker leads a core team of 40 Beach Warriors. There are an average of 20 volunteers cleaning each of the seven beaches they work on — Cuffe Parade, Worli, Bandra, Juhu, Erangal, Madh, and Dadar, he said.
Inviting other people to step forward in their respective communities, Kwatra said that they aren’t doing “anything great” but only what “every citizen must do”, regardless of administrative intervention.
Kwatra said he was inspired by Afroz Shah, an environmentalist and lawyer, who led another set of volunteers cleaning Mumbai’s Versova beach — often termed as the world’s largest beach cleanup drive. It has removed thousands of tonnes of waste from Versova beach. Kwatra has now trained his eyes on cleaning up the highly-polluted Yamuna river in Delhi.
In the northern part of India, another cleanup drive targets mountains. Trekking enthusiast Pradeep Sangwan, who leads a similar volunteer-driven cleaning initiative in the Himalayan cities, advocates for sustainable tourism along with encouraging communities to step forward for damage control. His collective Healing Himalayas Foundation, founded in 2016, collects garbage from trekking routes and areas around waterfalls.
Having worked around Manali, Kheerganga, Shimla, and more recently, Shrikhand, the sustained campaign has been vocal about reducing the carbon footprint and plastic waste tourists leave around, to the extent that “if a lost trekker follows the litter trail during a trek, she could find the group”.
Speaking about their cleanup drive around Manali’s Jogini Waterfalls, Sangwan told IANS that it was relegated from a space for meditative activities to “a party place”. “Simply, the campaign is about saving waterfalls from becoming a big dump-yard. We organise regular cleaning drives and educating local communities and schools.”
Like Kwatra, Shah and several other community-oriented change-makers, Sangwan too stresses the importance of a collective change that takes birth within people’s hearts and shows in their actions. “It is really about exploring spaces with empathy, and sense of preservation and sustainability,” he strongly believes. (IANS)