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Worldwide Customer Experience and Relationship Management Software Market Grew 15.6% in 2018: Gartner

Worldwide enterprise application software revenue totalled more than $193.6 billion in 2018

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Worldwide, Customer, Relationship
CRM remains both the largest and the fastest growing enterprise application software category. Pixabay

Global spending on customer experience and relationship management (CRM) software grew 15.6 per cent to touch $48.2 billion in 2018, a new report from Gartner said on Monday.

CRM remains both the largest and the fastest growing enterprise application category.

Worldwide enterprise application revenue totalled more than $193.6 billion in 2018, a 12.5 per cent increase from the 2017 revenue of $172.1 billion.

“Cloud growth has dropped slightly in 2018 but remains strong at 20 per cent and significantly above the overall growth rate of 15.6 per cent for CRM,” Julian Poulter, Senior Director Analyst at Gartner, said in a statement.

Worldwide, Customer, Relationship
Global spending on customer experience and relationship management (CRM) grew 15.6 per cent to touch $48.2 billion in 2018. Pixabay

“As an early mover to the Cloud, CRM is probably seeing a gradual reduction in cloud growth rates due to high adoption,” the statement added.

The top five CRM vendors accounted for more than 40 per cent of the total market in 2018.

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The top five vendors had very little change in ranking compared with 2017, although Microsoft climbed into the fifth position, narrowly displacing Genesys. (IANS)

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Women Who Have Less Sex Experience an Early Menopause: Study

Having less sex linked to earlier menopause

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Women who reported having sexual activity weekly were 28 per cent less likely to have experienced menopause than those who had sex less than once a month. Lifetime Stock

Women who have sex more often are less likely to have an early menopause, researchers say, adding that women who reported having sexual activity weekly were 28 per cent less likely to have experienced menopause than those who had sex less than once a month.

While the study, published in the journal Royal Society Open Science, didn’t look at the reason for the link, the researchers said that the physical cues of sex may signal to the body that there is a possibility of getting pregnant.

But for women who aren’t having sex frequently in midlife, an earlier menopause may make more biological sense, the study said.

“The findings of our study suggest that if a woman is not having sex, and there is no chance of pregnancy, then the body ‘chooses’ not to invest in ovulation, as it would be pointless,” said study researcher Megan Arnot from University College London in the US.

“There may be a biological energetic trade-off between investing energy into ovulation and investing elsewhere, such as keeping active by looking after grandchildren,” Arnot added.

women sex
Women who aren’t having sex frequently in midlife, an earlier menopause may make more biological sense. Lifetime Stock

During ovulation, the woman’s immune function is impaired, making the body more susceptible to disease, the study said.

Given a pregnancy is unlikely due to a lack of sexual activity, then it would not be beneficial to allocate energy to a costly process, especially if there is the option to invest resources into existing kin.

The research is based on data collected from 2,936 women, recruited as the baseline cohort for the SWAN study in 1996/1997.

The women were asked to respond to several questions, including whether they had engaged in sex with their partner in the past six months, the frequency of sex including whether they engaged in sexual intercourse, oral sex, sexual touching or caressing in the last six months and whether they had engaged in self-stimulation in the past six months.

The most frequent pattern of sexual activity was weekly (64 per cent).

Interviews were carried out over a ten-year follow-up period, during which 1,324 (45 per cent) of the 2,936 women experienced a natural menopause at an average age of 52.

By modelling the relationship between sexual frequency and the age of natural menopause, women of any age who had sex weekly had a hazard ratio of 0.72, whereas women of any age who had sex monthly had a hazard ratio of 0.81.

This provided a likelihood whereby women of any age who had sex weekly were 28 per cent less likely to experience the menopause compared to those who had sex less than monthly.

Likewise, those who had sex monthly were 19 per cent less likely to experience menopause at any given age compared to those who had sex less than monthly.

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The study also tested whether living with a male partner affected menopause as a proxy to test whether exposure to male pheromones delayed menopause.

The researchers found no correlation, regardless of whether the male was present in the household or not. (IANS)