Thursday January 24, 2019
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Would you feel safe: Ignorance reaches new levels in America

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Here is the story: A man in a flight from New York to California made a 40-second video of a Sikh man sleeping seated next to him and put it on the Youtube with the caption “Would you feel safe? Flying with Osama Bin Laden”.

The Sikh man wasn’t even aware of what is happening around him as he was asleep. The man making the video did not try to hide his identity as well.

https://youtu.be/x-EJOWRMOtU

Ignorance prevailing in the minds of some US citizens touched a whole new level of absurdity. Since the California shooting, a Gurudwara was vandalized, a 12-year-old boy was arrested in Texas for joking that he has a bomb and now this.

America is proud of the fact that they were the first modern democracy with a constitution providing rights in the history of the world.

Where are those rights? Where is that famous inclusive nature of the American society? These incidents are the examples of ignorance, stupidity, fears and racism prevailing in the society that champions itself as the custodians of human rights, equality and free thinking.

This has reached to such a level that it feels nonsensical to even talk about it. It is like you scold a kid for doing something but that kid keeps repeating the same again and again, and one day you get fed up so much so that you give in and start feeling stupid to say the same thing.

The man who made the video received a lot of duly deserved flak on the internet but does it even matter? Does it even teach anyone that it is wrong to assume someone a terrorist because of his colour, beard or looks? No, it does not, because if it would have, it wouldn’t be happening repeatedly.

Stereotyping has, over the time, become such a habit for some of the American citizens that it is not going to go away that easily. It is like their burger and coke.

It is amazing that the whole country like India is branded intolerant because of a shameful and stupid incident that the world media starts writing editorials about it and, on the other hand, America retains its greatness even after the series of ridiculous incidents of hate-crime and mass shooting happening almost daily.

But then they are right, they are America, the great north, and as the “thing go south, it loses its shine”. What do we know? We are hardly 70 years old, we have just six Nobel winners. Only nine Olympic gold medals, even Michael Felps has more.

However, these criteria were created by the western world.

Edward Said, in his book Orientalism, explained that this whole theory of considering which society is greater was built on beliefs and customs of the Western world.

The problem lies deeper as we, as a society, have an inferiority complex and that is why such things keep occuring. Through the cultural imperialism, the west has managed to sustain its hegemony over the developing world.

It is a different debate whether globalization is just Americanization or not but it is for sure that this racist, ignorant absurdity has to stop. The equal treatment should not be just in papers or theories but in practice as well.

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Most Positive Buzz In India Created By Google in 2018: Report

YouGov "BrandIndex" also revealed the brands that noted the greatest improvement to consumer perception in 2018. 

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Google, smart compose
The Google name is displayed outside the company's office in London, Britain. VOA

Google created the most positive buzz in India last year, follewed by Facebook-owned WhatsApp and Google-owned YouTube, international research firm YouGov said on Wednesday.

Google had a Buzz score of 57.2 points, WhatsApp 55.7 and YouTube 52.9 points in the “2018 YouGov BrandIndex Buzz Rankings” in India.

“In the age of digital natives, it is no surprise that the top 10 list has a dominance of technology brands. Noticeably, financial brands have recorded good improvement to their buzz score in the past year,” YouGov India General Manager Deepa Bhatia said in a statement.

Google
The Google logo is seen at a start-up campus in Paris, France, Feb. 15, 2018. VOA

YouGov “BrandIndex” measures the public’s perception of brands on a daily basis across a range of metrics.

The rankings are compiled using Buzz scores from the entire year’s worth of data. Buzz scores measure whether people have heard anything positive or negative about a brand during the previous two weeks.

“According to the rankings, we see a surge in the popularity of digital brands and social networks. While the top 3 is dominated by technology giants, social networks like Facebook and Instagram park themselves at nine and 10, respectively,” said the report.

MakeMyTrip was at fourth place, followed by Amazon at fifth spot.

Google, Berlin
Google CEO Sundar Pichai and Philipp Justus, Google Vice President for Central Europe and German-speaking Countries, chat behind a Google logo during the opening of a new Google office in Berlin, Germany, Jan. 22, 2019. VOA

Cab hailing services like Ola and Uber managed to stay in the limelight for a large part of the year and grabbed seventh and eighth position, respectively.

Also Read: YouTube Bans Dangerous, Harmful Pranks From its Platform

Food-delivery platform Swiggy landed at the sixth spot in the top 10 list.

YouGov “BrandIndex” also revealed the brands that noted the greatest improvement to consumer perception in 2018.

In India, Zomato is the “most improved” brand of the past year, followed by Instagram and Kotak Mahindra Bank. (IANS)