Sunday, January 24, 2021
Home India Xiaomi Aims 10,000 Retail Stores in India by 2019

Xiaomi Aims 10,000 Retail Stores in India by 2019

Including all the four retail channels, Xiaomi currently has a total of about 6,000 retail stores in the country

Making a big push for offline sales in India, Chinese smartphone maker Xiaomi, which opened its 1,000th “Mi Store” in the country is on track to reach the target of having 10,000 retail stores by the end of this year, a top company official said on Wednesday.

Xiaomi India said it generated employment for over 2,000 people with the opening of 1,000 Mi Stores, which are spread across 19 states in the country.

“We have been the No. 1 smartphonebrand in India for nine consecutive quarters and our market share in online smartphone business in the country is over 50 per cent.

“The scope of growth in online market share is now limited. Therefore, we are focusing on expanding our offline presence in a big way,” Xiaomi India Managing Director Manu Kumar Jain told a select group of journalists here.

According to him, Xiaomi’s current market share in the offline smartphone business in India is 20 per cent.

“By the end of this year, we are hoping to have 50 per cent of our smartphone sales in the country from offline channels,” he added.

Xiaomi had primarily been an online brand since its inception and started its offline sales in India just two years ago.

Xiaomi
Xiaomi.

The company announced the opening of 500 Mi Stores in the country in November last year, saying that it was planning to open 5,000 such retail stores in the rural parts of the country by end of this year.

“Mi Stores” are similar to the bigger “Mi Home” stores currently operational in the metros and other big cities.

In addition to the 1,000th Mi Store launch, Xiaomi India also announced the launch of Mi Studios, the latest addition to its existing three retail channels.

Located currently in Bengalure and Mumbai, with an average size of 400-600 sq.ft, the new Mi Studios are an optimised version of Mi Homes, Xiaomi said, adding that it was working towards opening 200 Mi Studios by the end of this year.

Xiaomi, which surpassed Samsung to become the market leader in 2018 with 28.9 per cent share in the Indian smartphone market, also has over 5,000 Mi Preferred Partner (third-party) stores spread across over 50 cities.

Also Read- Indians Spending Over 10 Hours on Their Devices Daily, Adobe Survey Reveals

“We are learning from other other brands such as Samsung and Vivo in expanding our offline presence in the country,” Jain added.

Including all the four retail channels, Xiaomi currently has a total of about 6,000 retail stores in the country. (IANS)

STAY CONNECTED

19,120FansLike
362FollowersFollow
1,773FollowersFollow

Most Popular

Bilingual Homes Makes The Child More Attentive

 If your child grew up speaking two different languages, it can shift your attention between different tasks quicker than those who pick up a...

Yerwada Jail Is Now Unlocked For Tourists

Marking a new chapter for tourists, the Maharashtra government will throw open important prisons in the state for 'jail tourism', starting this Republic Day...

Mountain Kilimanjaro Is Scaled By A Telangana IPS Officer

The Indian Police Service IPS official reached the top of Mountain Kilimanjaro, 5,895 meters above sea level, on January 21 at 08.15 a.m. (local...

Amit Shah Claims North East Has The Potential To Become A Tourist Hub

Union Home Minister Amit Shah on Saturday said that the central government led by Prime Minister Narendra Modi is leaving no stone unturned in...

Swara Bhasker Says That The Idea Is To Try Things One Hasn’t Done Before

Actress Swara Bhasker has donned multiple looks in her new web series, Aapkey Kamrey Mein Koi Rehta Hai, and she says trying different things...

How Financial Institutions Assess Your Financial Health And What You Can Do To Improve It

Everyone works hard to make the right financial decisions in their lives. Doing so involves adopting practices like saving money and making secure investments....

7 Great Teachings Of Guru Acharya Chanakya

BY SHWETA PORWAL Chanakya, traditionally identified as Kautilya or Vishnugupta was born in the 3rd century BC (350-275 BC) in Patliputra. Chanakya was born to...

CT Helps Catch Liver Disease

Researchers have identified that multiple CT findings can identify patients with high-risk non-alcoholic fatty liver disease (NAFLD) -- advanced fibrosis or cirrhosis, that is...

Recent Comments