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Xiaomi Aims 10,000 Retail Stores in India by 2019

Including all the four retail channels, Xiaomi currently has a total of about 6,000 retail stores in the country

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The complaint alleged that Xiaomi had used the patents without any license from Yulong.
Xiaomi to fight patent disput against Coolpad, wikimedia commons

Making a big push for offline sales in India, Chinese smartphone maker Xiaomi, which opened its 1,000th “Mi Store” in the country is on track to reach the target of having 10,000 retail stores by the end of this year, a top company official said on Wednesday.

Xiaomi India said it generated employment for over 2,000 people with the opening of 1,000 Mi Stores, which are spread across 19 states in the country.

“We have been the No. 1 smartphonebrand in India for nine consecutive quarters and our market share in online smartphone business in the country is over 50 per cent.

“The scope of growth in online market share is now limited. Therefore, we are focusing on expanding our offline presence in a big way,” Xiaomi India Managing Director Manu Kumar Jain told a select group of journalists here.

According to him, Xiaomi’s current market share in the offline smartphone business in India is 20 per cent.

“By the end of this year, we are hoping to have 50 per cent of our smartphone sales in the country from offline channels,” he added.

Xiaomi had primarily been an online brand since its inception and started its offline sales in India just two years ago.

Xiaomi
Xiaomi.

The company announced the opening of 500 Mi Stores in the country in November last year, saying that it was planning to open 5,000 such retail stores in the rural parts of the country by end of this year.

“Mi Stores” are similar to the bigger “Mi Home” stores currently operational in the metros and other big cities.

In addition to the 1,000th Mi Store launch, Xiaomi India also announced the launch of Mi Studios, the latest addition to its existing three retail channels.

Located currently in Bengalure and Mumbai, with an average size of 400-600 sq.ft, the new Mi Studios are an optimised version of Mi Homes, Xiaomi said, adding that it was working towards opening 200 Mi Studios by the end of this year.

Xiaomi, which surpassed Samsung to become the market leader in 2018 with 28.9 per cent share in the Indian smartphone market, also has over 5,000 Mi Preferred Partner (third-party) stores spread across over 50 cities.

Also Read- Indians Spending Over 10 Hours on Their Devices Daily, Adobe Survey Reveals

“We are learning from other other brands such as Samsung and Vivo in expanding our offline presence in the country,” Jain added.

Including all the four retail channels, Xiaomi currently has a total of about 6,000 retail stores in the country. (IANS)

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Nokia Launches Nokia 3.2 in India

The smartphone is available in black and steel colour variants in top mobile retail outlets across India and on Nokia’s website from May 23

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Nokia has made several small to medium-sized acquisitions as part of a strategy to build up a standalone software business to deliver higher profit margins than its classic communications hardware products.
Headquarter of Nokia, wikimdedia commons

HMD Global, the house of Nokia phones, on Tuesday launched the Nokia 3.2 smartphone with a 6.26-inch HD+ display and about two-day battery life in India.

While the 2GB RAM+16GB internal storage variant of the phone is priced at Rs 8,990, the 3GB RAM+32GB storage variant would cost Rs 10,790.

“From biometric face unlock and AI-powered features like ‘Adaptive Battery’ to a more modern and personal way to interact with your smartphone through the dedicated Google Assistant button, you won’t be held back by the Nokia 3.2,” said Ajey Mehta, Vice President and Country Head-India, HMD Global.

Nokia
Representational image. (IANS)

The phone is powered by Qualcomm Snapdragon 429 chipset and runs Android 9 Pie.

The Nokia 3.2 will receive three years of monthly security patches and two major OS updates, as guaranteed in the Android One programme.

Also Read- Instagram Now Copying TikTok, Snapchat to Promote its IGTV Feature

The smartphone is available in black and steel colour variants in top mobile retail outlets across India and on Nokia’s website from May 23. (IANS)