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Chinese Smartphone Maker Xiaomi Aiming to Capture More Online Buyers via Mi.com in India

The company sells most of its products online via Mi.com which includes smartphones, TVs, security cameras, power banks, speakers, fitness bands and more

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Xiaomi
Xiaomi.

Buoyed by the surge in user base and growing market share of its ecommerce platform Mi.com in India, Chinese smartphone maker Xiaomi is aiming to launch more products for the online buyers in the country, a top company executive said here on Thursday.

Currently the top single brand online smartphone channel in India with 11 per cent market share (according to Counterpoint Research), Xiaomi is working hard to gain users’ trust with adopting different consumer-friendly approaches, Raghu Reddy, Head, Category and Online Sales, Xiaomi India, told IANS.

“Mi.com is an important part of our online journey. The company started selling products online first with Flipkart and now we have our own online store. To make relationship better with the buyers, we now have 10 warehouses with 500 call centres in the country,” informed Reddy.

The company sells most of its products online via Mi.com which includes smartphones, TVs, security cameras, power banks, speakers, fitness bands and more.

Since its inception in May 2015, Xiaomi’s Mi.com has witnessed an incredible surge of over 3 million Daily Active Users (DAUs) and over 40 million Monthly Active Users (MAUs), along with over 5.5 million DAUs being the highest recorded in the last one year.

Xiaomi
Xiaomi also refreshes ‘Mi TV’ series in India. (Wikimedia Commons)

The effective online sales strategy has led to registering over eight million paid customers since inception and 24 million Mi Store app installs.

“The platform has developed over a period of time and we will introduce more number of products for online buyers. The platform is already number one of its kind and we are working towards increasing its reach in comparison to other online platforms,” Raghu told IANS.

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Mi.com caters to over 17,000 pincodes in India and offers “Mi Express Delivery” service where consumers on orders placed before 2 pm can pay a minimal fee of Rs 49 and enjoy next day delivery. The company serve over 2,000 pin codes currently for the express service.

“We have set high standards for ourselves and want consumers to receive products as fast as possible. Our aim is to reach to them with the help of improved fleet services and we are working with our partners to achieve that”, Reddy said. (IANS)

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Indian Cities Mumbai, New Delhi and Bengaluru face Majority of Cyber Attacks

As the digital footprint of India increases through capital intensive projects, hackers are targeting data and large scale disruption like never before

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Cyber Attacks
Smart cities, financial services and transportation sectors lead the rankings in terms of Cyber Attacks. Pixabay

 There has been a 26 per cent increase in Cyber Attacks in India and Mumbai, New Delhi and Bengaluru together accounted for roughly 38 per cent of all attacks in the July-September period, a new report said on Wednesday.

The report prepared by Bengaluru-headquartered telecom solutions provider Subex identified over 3,500 modular malware samples in the country, registering a whopping 37 per cent increase.

Smart cities, financial services and transportation sectors lead the rankings in terms of cyber attacks, said the “State of Internet of Things (IoT) Security Report” for the third quarter (July-September period).

“As the digital footprint of India increases through capital intensive projects, hackers are targeting data and large scale disruption like never before,” said said Vinod Kumar, Managing Director and CEO, Subex.

“The increase in cyber attacks against the country and the strong geopolitical correlation indicate high levels of interest in targeting our critical infrastructure. Hackers are working to improve their ability to monetize cyber attacks,” he warned.

Malware of varying degrees of sophistication are being reported from a variety of deployments, including new projects surrounding renewable energy.

Most malware detected (36 per cent) could be traced to sources on the Dark Web while as much as 14 per cent of malware couldn’t be traced to a known source pointing to the arrival of new actors and malware shops on the scene,” the findings showed.

Cyber Attacks
There has been a 26 per cent increase in Cyber Attacks in India and Mumbai, New Delhi and Bengaluru together accounted for roughly 38 per cent of all attacks in the July-September period. Pixabay

The detection of malware connected with critical infrastructure projects has also registered an increase.

“This implies that hackers are targeting large scale disruption and are working to increase the cost associated with managing such projects as also negatively impact future investments in them,” the report added.

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Independent hackers are increasingly feeling the need to monetize cyber attacks as the unit cost of malware has risen in the last quarter. Further, it is becoming increasingly difficult to source high-grade malware from multiple sources due to various factors, the report added. (IANS)