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Chinese Smartphone Maker Xiaomi Aiming to Capture More Online Buyers via Mi.com in India

The company sells most of its products online via Mi.com which includes smartphones, TVs, security cameras, power banks, speakers, fitness bands and more

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Xiaomi
Xiaomi.

Buoyed by the surge in user base and growing market share of its ecommerce platform Mi.com in India, Chinese smartphone maker Xiaomi is aiming to launch more products for the online buyers in the country, a top company executive said here on Thursday.

Currently the top single brand online smartphone channel in India with 11 per cent market share (according to Counterpoint Research), Xiaomi is working hard to gain users’ trust with adopting different consumer-friendly approaches, Raghu Reddy, Head, Category and Online Sales, Xiaomi India, told IANS.

“Mi.com is an important part of our online journey. The company started selling products online first with Flipkart and now we have our own online store. To make relationship better with the buyers, we now have 10 warehouses with 500 call centres in the country,” informed Reddy.

The company sells most of its products online via Mi.com which includes smartphones, TVs, security cameras, power banks, speakers, fitness bands and more.

Since its inception in May 2015, Xiaomi’s Mi.com has witnessed an incredible surge of over 3 million Daily Active Users (DAUs) and over 40 million Monthly Active Users (MAUs), along with over 5.5 million DAUs being the highest recorded in the last one year.

Xiaomi
Xiaomi also refreshes ‘Mi TV’ series in India. (Wikimedia Commons)

The effective online sales strategy has led to registering over eight million paid customers since inception and 24 million Mi Store app installs.

“The platform has developed over a period of time and we will introduce more number of products for online buyers. The platform is already number one of its kind and we are working towards increasing its reach in comparison to other online platforms,” Raghu told IANS.

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Mi.com caters to over 17,000 pincodes in India and offers “Mi Express Delivery” service where consumers on orders placed before 2 pm can pay a minimal fee of Rs 49 and enjoy next day delivery. The company serve over 2,000 pin codes currently for the express service.

“We have set high standards for ourselves and want consumers to receive products as fast as possible. Our aim is to reach to them with the help of improved fleet services and we are working with our partners to achieve that”, Reddy said. (IANS)

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Samsung Refreshes its Galaxy A Series in India

It would be available in ghost white, phantom black and angel gold colours

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samsung
To get ahead in the fast-changing tech industry, Samsung said it will expand investment in burgeoning tech segments to propel growth. Wikimedia Commons

Samsung India on Thursday refreshed its Galaxy A series with Galaxy A80 with the world’s first rotating triple camera, priced at Rs 47,990.

The Galaxy A80 has a 3,700 mAh battery and features Qualcomm Snapdragon 730G Octa-Core chipset and comes with Samsung Pay.

“Galaxy A80 has the world’s first rotating triple camera with 48 Megapixels. It allows brilliant quality images and videos to be captured on both front and rear cameras,” Aditya Babbar, Director, Mobile Business, Samsung India, said in a statement.

The Galaxy A80’s selfie mode in the camera app makes its three cameras pop-up and rotate. The camera is also capable of shooting ultra wide videos with super steady mode and has a 3D depth camera that offers “Live Focus” videos.

The device comes with the company’s new 6.7-inch FHD+ Super AMOLED “Infinity Display”.

Samsung, Home, Privacy
Arvin Baalu, vice president of product management at Harman International, talks about the Samsung Digital Cockpit during a Samsung news conference at the 2019 CES in Las Vegas, Jan. 7, 2019. VOA

Coupled with 8GB RAM and 128GB onboard memory, it runs Samsung’s own One UI interface on top of Android Pie OS.

The battery comes with 25W super-fast charging technology and USB Type-C.

Also Read: Survey: Only Half of Indian Women Able to Pursue Career of their Choice

Galaxy A80 would go on sale starting August 1 across retail stores, e-Shop, Samsung Opera House and all leading online channels.

It would be available in ghost white, phantom black and angel gold colours. (IANS)