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Xiaomi Continues to Dominate the India Smartphone Market

The feature phone players such as itel, Lava and Karbonn registered positive annual growth despite the overall segment declined. itel emerged as the number two feature phone brand in Q3 2019

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The highest demand among people was for of smartphones, followed by Mi ecosystem devices, accessories and Mi TVs. Wikimedia Commons

With a 26 per cent market share, Chinese handset maker Xiaomi continued to dominate the India smartphone market in the third quarter (Q3) of 2019, as smartphone shipments touched a highest-ever mark despite the economic slowdown, a Counterpoint Research report said on Thursday.

According to the “Market Monitor” report, driven by new launches, discounts and various pre-Diwali sales channels, the India smartphone shipments reached a record 49 million units even as the economic slowdown affted the other sectors.

Plyers such as Realme, Vivo, itel and OnePlus were the fastest growing smartphone brands shipping record volumes.

“The India smartphone market grew double digits reaching a record 49 million units in Q3 2019 offsetting the ongoing economic slowdown in other sectors.

“Given the maturity of smartphone users in terms of digital content consumption, commerce and communication, the smartphone has become central to people’s lives taking a priority in terms of their share of wallet,” Karn Chauhan, Research Analyst, said in a statement.

Xiaomi recorded in highest-ever shipments with which grew 7 per cent (YoY) driven by good performance of its models in the online segment. Redmi 7A, Redmi Note 7 Pro and Redmi Note 7S were the best performing smartphones for the brand.

With 20 per cent market share, Samsung’s shipments declined by 4 per cent YoY. However, it has shown 3 per cent growth (QoQ) driven by its budget segment device Galaxy A2 Core and its upgraded A series and M series.

Xiaomi
Xiaomi also refreshes ‘Mi TV’ series in India. (Wikimedia Commons)

Apple made an entry into the top 10 smartphone brands due to price cuts on XR along with good demand for its iPhone 11.

Vivo reached its highest-ever share in the India smartphone market driven by good performance of its mid-segment series and increased focus towards the online segment with its recently launched devices U10, Z1X and Z1 Pro, and Realme also recorded its highest ever shipments.

Realme again become the fastest-growing brand, registering a six times growth as compared to last year when it entered the Indian market.

OPPO grew 12 per cent YoY amid demand for its budget segment device A5s and steady performance of its F11 series.

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OnePlus emerged as the number one premium smartphone brand in Q3 2019 with its shipments getting almost doubled as compared to last year.

Even as the smartphone market registered a double-digit growth, the feature phone market witnessed a steep decline of almost 37 per cent (YoY) due to the slowdown in the new shipments from Reliance Jio as it was focused on clearing the older JioPhone inventory ahead of Diwali, said the report.

The feature phone players such as itel, Lava and Karbonn registered positive annual growth despite the overall segment declined. itel emerged as the number two feature phone brand in Q3 2019. (IANS)

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Handset Maker POCO To Unveil New Smartphone “POCO X2” on February 4

As per the website, the POCO X2 will feature a high refresh rate display, liquid cooling, and, most likely, a Sony IMX 686 primary sensor

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POCO
POCO has also gone ahead and set up a dedicated website mentioning the details of the launch, which reveals a few key details about the upcoming smartphone. (Representational Image). Pixabay

Chinese handset maker POCO, which Xiaomi spinned off as a standalone brand earlier this month, is ready to launch its POCO X2 smartphone on February 4 with a high refresh rate and liquid cooling technology.

An image showing the bottom of the phone seems to suggest the POCO X2 will be similar to the Redmi K30 that Xiaomi had announced last month, Android Central reported on Monday.

POCO has also gone ahead and set up a dedicated website mentioning the details of the launch, which reveals a few key details about the upcoming smartphone.

POCO
Chinese handset maker POCO, which Xiaomi spinned off as a standalone brand earlier this month, is ready to launch its POCO X2 smartphone on February 4 with a high refresh rate and liquid cooling technology. Wikimedia Commons

As per the website, the POCO X2 will feature a high refresh rate display, liquid cooling, and, most likely, a Sony IMX 686 primary sensor.

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While it remains to be seen if the two phones will be identical in terms of tech specs, they are likely to be very similar in most areas. On the software front, the POCO X2 is expected to run “MIUI for POCO” out of the box, based on Android 10 operatig system (OS), the report added. (IANS)