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Xiaomi Continues to Dominate the India Smartphone Market

The feature phone players such as itel, Lava and Karbonn registered positive annual growth despite the overall segment declined. itel emerged as the number two feature phone brand in Q3 2019

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The highest demand among people was for of smartphones, followed by Mi ecosystem devices, accessories and Mi TVs. Wikimedia Commons

With a 26 per cent market share, Chinese handset maker Xiaomi continued to dominate the India smartphone market in the third quarter (Q3) of 2019, as smartphone shipments touched a highest-ever mark despite the economic slowdown, a Counterpoint Research report said on Thursday.

According to the “Market Monitor” report, driven by new launches, discounts and various pre-Diwali sales channels, the India smartphone shipments reached a record 49 million units even as the economic slowdown affted the other sectors.

Plyers such as Realme, Vivo, itel and OnePlus were the fastest growing smartphone brands shipping record volumes.

“The India smartphone market grew double digits reaching a record 49 million units in Q3 2019 offsetting the ongoing economic slowdown in other sectors.

“Given the maturity of smartphone users in terms of digital content consumption, commerce and communication, the smartphone has become central to people’s lives taking a priority in terms of their share of wallet,” Karn Chauhan, Research Analyst, said in a statement.

Xiaomi recorded in highest-ever shipments with which grew 7 per cent (YoY) driven by good performance of its models in the online segment. Redmi 7A, Redmi Note 7 Pro and Redmi Note 7S were the best performing smartphones for the brand.

With 20 per cent market share, Samsung’s shipments declined by 4 per cent YoY. However, it has shown 3 per cent growth (QoQ) driven by its budget segment device Galaxy A2 Core and its upgraded A series and M series.

Xiaomi
Xiaomi also refreshes ‘Mi TV’ series in India. (Wikimedia Commons)

Apple made an entry into the top 10 smartphone brands due to price cuts on XR along with good demand for its iPhone 11.

Vivo reached its highest-ever share in the India smartphone market driven by good performance of its mid-segment series and increased focus towards the online segment with its recently launched devices U10, Z1X and Z1 Pro, and Realme also recorded its highest ever shipments.

Realme again become the fastest-growing brand, registering a six times growth as compared to last year when it entered the Indian market.

OPPO grew 12 per cent YoY amid demand for its budget segment device A5s and steady performance of its F11 series.

Also Read: Apple Releases Third Developer Beta of macOS Catalina 10.15.1

OnePlus emerged as the number one premium smartphone brand in Q3 2019 with its shipments getting almost doubled as compared to last year.

Even as the smartphone market registered a double-digit growth, the feature phone market witnessed a steep decline of almost 37 per cent (YoY) due to the slowdown in the new shipments from Reliance Jio as it was focused on clearing the older JioPhone inventory ahead of Diwali, said the report.

The feature phone players such as itel, Lava and Karbonn registered positive annual growth despite the overall segment declined. itel emerged as the number two feature phone brand in Q3 2019. (IANS)

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Xiaomi Plans To Unveil All Smartphones Over $285 with 5G Support Soon

Xiaomi for its part already offers a few 5G phones, such as the Xiaomi Mi Mix 3 5G and the wraparound Xiaomi Mi Mix Alpha

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Xiaomi
Xiaomi has already launched a 5G+AIoT strategy so as to increase the development and adoption of the use of its AIoT sevices. Wikimedia Commons

At the 2019 China Mobile Global Partner Conference, Xiaomi’s CEO, Lei Jun, said that the all Xiaomi smartphones with a price tag above $285 (2000 Yuan) will be 5G phones.

He also added that they plan to announce at least 10 5G affordable phones in the first half of the year, news portal GizmoChina reported on Friday.

Xiaomi for its part already offers a few 5G phones, such as the Xiaomi Mi Mix 3 5G and the wraparound Xiaomi Mi Mix Alpha.

The company has already launched a 5G+AIoT strategy so as to increase the development and adoption of the use of its AIoT sevices.

Xiaomi
At the 2019 China Mobile Global Partner Conference, Xiaomi’s CEO, Lei Jun, said that the all Xiaomi smartphones with a price tag above $285 (2000 Yuan) will be 5G phones. Wikimedia Commons

Additionally, Lei Jun said that Xiaomi’s IoT platform has connected 196 million devices, and the number of users of IoT devices exceeds 3 million.

ALSO READ: Apple Removes Vaping Apps from its App Store

Recently, MediaTek announced that it will hold a new product launch conference on November 26, officially releasing a new 5G chip and there is news that the first model of MediaTek’s 5G chip is likely to be the Redmi K30. (IANS)