Xiaomi on Tuesday announced that it sold over 10 lakh devices in a single day in the offline market on January 10, 2020 which coincides with the anniversary of the beginning of the company’s offline expansion, which started in Q1 2017.
Sold devices include smartphones, Mi TVs, Mi ecosystem and accessory products, of which smartphones were the biggest contributors. These devices were sold across Mi Home, Mi Studio, Mi Stores, Mi Preferred Partner channels besides retail chains.
“Right from our extended family of Mi Preferred Partners, to our beautiful Mi Homes and industry benchmarking Mi Stores – we have learnt a lot and have come a long way. We hope 2020 continues to bless us as we work on further expanding our offline presence in India to reach the next few million Mi Fans,” Sunil Baby, Head – Offline Operations, Xiaomi India said in a statement.
Xiaomi opened the highest record number of retail stores in the world – Mi Stores, by inaugurating 519 Mi Stores simultaneously and achieved a Guinness World Record on October 29 2018.
To recall, the smartphone manufacturer opened its first exclusive retail store – Mi Home on May 20 2017 and did a record-breaking Rs 5 crore in revenue within 12 hours of sales.
Over 10,000 Mi Fans from across the country showed up on the opening day to purchase their favorite Xiaomi product.
Xiaomi on Monday said it is going to unveil an India exclusive Mi Notebook on June 11 via an online event.
The launch event will kick off at 12 noon IST and will be streamed across Xiaomi’s social media platforms and Mi.com as well.
In a tweet, Manu Jain, Vice President, Xiaomi and Managing Director, Xiaomi India, confirmed that upcoming Mi Notebook model is exclusively made for the Indian consumers.
Xiaomi’s Mi last week announced that it will enter the Indian laptop market in June.
“We are ready to introduce the next big category in India with the Mi Notebook series. We will broadly have two series under Mi Notebook that we are going to launch. It will be a minimalistic design, a power-packed device with latest technology to fulfill the requirements of our Indian users,” Raghu Reddy, Chief Business Officer, Xiaomi India, told IANS in an interaction.
He also said the company also intends to introduce more products under the Mi brand, like Internet of Things (IoT) products and Smart TVs.
According to a recent report, Mi’s first Notebook will be a rebranded version of RedmiBook 13 which launched in China in December last year.
Xiaomi RedmiBook 13 features a 13.3-inch Full HD (1920 x 1080 pixels) resolution anti-glare display with narrow 4.65mm bezels on three sides.
While nearly half of consumers worldwide see technological innovation as critical to tackling future environmental challenges, about 36 per cent would like their devices to offer guidance on leading a more environmentally conscious life, an Ericsson report said on Wednesday.
Interestingly, consumers who think technology will be crucial in solving future environmental challenges express almost twice the interest in various ICT solutions to help them live more environmentally consciously, compared to others, said the report “Consumers, sustainability and ICT”.
“ICT tools and services can play a significant part in assisting consumer’s daily efforts to reduce their personal environmental impact,” Zeynep Ahmet Vidal, Senior Researcher at Ericsson Consumer & IndustryLab and author of the report, said in a statement.
The consumers do perceive ICT as helpful as an aid in their daily life, be it for environmental, health, cost or convenience-related reasons.
“But ICT also has the potential to enable future innovation in climate action, and here the service providers have a unique opportunity and position to provide novel solutions that can aid consumers in making more sustainable choices in daily life,” Vidal said.
The findings of Ericsson’s latest ConsumerLab report is based on a quantitative study of 12,000 Internet users from across the world.
The countries involved in the study include India, the US, Brazil, the UK, Germany, Spain, Russia, South Africa, the Kingdom of Saudi Arabia, Malaysia, China and Australia. The sample consists of 1,000 respondents from each country.
The report uncovers the current consumer mindset of leading environmentally sustainable lifestyles.
In the last two decades alone, concern about air and water pollution has risen from concerning one in five consumers, to almost one in two, the research showed.
While consideration for climate change and global warming has also risen from 13 per cent of consumers to 50 per cent.
Two months of lockdown has turned many Indians into avid gardeners. As people explore their green side by growing a variety of plants, sales of gardening products on an e-commerce site seem to have shot up notably in this period.
As per Snapdeal, the overall sale in the gardening category for mid-March and mid-May 2020 is more than double the sale in the same time-frame last year.
“Over the last two months, users have bought seeds to grow a range of vegetables including brinjals, bottle gourd, bitter gourd, chilli, coriander etc. Seeds of everyday-use items like lemon and tomato were the most searched for seeds on Snapdeal. Combo vegetable seeds pack with multiple varieties of seeds priced under Rs 300 was another popular pick amongst Snapdeal shoppers,” the online marketplace told IANSlife.
What made it to e-carts and search bars?
As kitchen gardens blossomed, so did a collective desire to build immunity against the novel Coronavirus.
Since late April, Moringa (drumstick) seeds remained high in demand for immunity-boosting properties.
For those looking at summer flowers, Roses, Zinnia, Petunia and Marigold have been a top pick, since they grow well in summers.
Enthusiastic gardeners also bought a range of supplies including garden tool kits comprising trowels (‘khurpi’), clippers and weeding forks, green net to save plants from birds, spraying can, and seedling trays, Snapdeal shared.
Apart from greening lawns and balconies, people also bought indoor plants like money plant, areca palm, rubber plant, and fiddle-leaf fig. Succulents were also widely searched and liked but seldom bought due to its high maintenance nature and difficulty to survive Indian weather conditions, the e-commerce platform said.
When it came to pots, plastic pots in a variety of shapes, colour and sizes were in high demand and the popular price range of these were Rs 50-250. Most users bought multi-packs of 4-12 pots. Traditional terracotta pots were also searched for but were not available due to difficulty in transporting the same. Grow bags which are a cheaper alternative to pots were a hit too, Snapdeal said.
“Gardening is a fun and relaxing way to get in touch with nature. In the lockdown period, we saw increased interest from our shoppers in this category, as they spent more time at home. From the nature of buying, we can infer that users are attempting to grow everyday use fruits and vegetables at home. Our sellers also received queries for bulk supplies from those users who intend to grow organic produce for regular commercial sale. Seeing the demand, we have onboarded new sellers in this category to ramp up supplies,” a Snapdeal spokesperson told IANSlife.
Seaweed solution bottles were popular gardening picks among the metro audiences to save the trouble of keeping packets of compost. The non-metro audience, on the contrary, continued to buy compost. Cocopeat, which can absorb water for longer than normal soil, was widely bought in north India to beat the sun.
Shoppers from Tier 2 cities bought most of the gardening supplies. Most orders came from Bhopal, Chandigarh, Nagpur, Dehradun, Gurgaon, Jamnagar, Lucknow, Mysore, Ranchi and Raipur.
Orders for some of these items were placed mostly when deliveries of these products were prohibited and are now being delivered post the lockdown restrictions being removed, the brand said. (IANS)