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Xiaomi Dispatches Over 10 Lakh Devices in Offline Market Within a Single Day

Over 10,000 Mi Fans from across the country showed up on the opening day to purchase their favorite Xiaomi product

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Xiaomi opened the highest record number of retail stores in the world - Mi Stores, by inaugurating 519 Mi Stores simultaneously and achieved a Guinness World Record on October 29 2018. Wikimedia Commons

Xiaomi on Tuesday announced that it sold over 10 lakh devices in a single day in the offline market on January 10, 2020 which coincides with the anniversary of the beginning of the company’s offline expansion, which started in Q1 2017.

Sold devices include smartphones, Mi TVs, Mi ecosystem and accessory products, of which smartphones were the biggest contributors. These devices were sold across Mi Home, Mi Studio, Mi Stores, Mi Preferred Partner channels besides retail chains.

“Right from our extended family of Mi Preferred Partners, to our beautiful Mi Homes and industry benchmarking Mi Stores – we have learnt a lot and have come a long way. We hope 2020 continues to bless us as we work on further expanding our offline presence in India to reach the next few million Mi Fans,” Sunil Baby, Head – Offline Operations, Xiaomi India said in a statement.

Xiaomi opened the highest record number of retail stores in the world – Mi Stores, by inaugurating 519 Mi Stores simultaneously and achieved a Guinness World Record on October 29 2018.

To recall, the smartphone manufacturer opened its first exclusive retail store – Mi Home on May 20 2017 and did a record-breaking Rs 5 crore in revenue within 12 hours of sales.

Xiaomi
Xiaomi on Tuesday announced that it sold over 10 lakh devices in a single day in the offline market on January 10, 2020 which coincides with the anniversary of the beginning of the company’s offline expansion, which started in Q1 2017. Wikimedia Commons

Over 10,000 Mi Fans from across the country showed up on the opening day to purchase their favorite Xiaomi product.

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Xiaomi currently has offline presence across 2500+ Mi Stores, 75+ Mi Home and 20+ Mi Studios, 7000+ Mi Preferred Partner stores. (IANS)

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Xiaomi Makes POCO an Independent Brand in India: Report

The company earlier said it believed in maintaining a proper balance for both offline and online

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Xiaomi said it has also started exporting phones made in India to Bangladesh and Nepal. Wikimedia Commons

Chinese handset maker Xiaomi on Friday announced it was spinning off its aspirational premium sub-brand POCO as a standalone brand, which will now operate independently with its own team and go-to-market strategy in the country.

Started as a sub-brand of Xiaomi in 2018, POCO began operations in the country with a small team and launched its POCO F1 smartphone.

“What started as a sub-brand in POCO has grown into its own identity in a short span of time. POCO F1 is an extremely popular phone across user groups, and remains a top contender in its category even in 2020. We feel the time is right to let POCO operate on its own now. We will spin it off as an independent brand,” Manu Jain, Xiaomi Vice President and Xiaomi India Managing Director, said in a statement.

This comes a day after the smartphone player announced it was going big on its premium “Mi” line up in India this year and the portfolio will see a sustained set of launches through 2020.

Xiaomi, Foldable, Phone
According to the patent, Xiaomi’s foldable phone has an outward-folding screen and depending on how a user holds it, the five cameras can either be rear cameras or front-facing cameras, news portal GizmoChina reported. Wikimedia Commons

“These launches will be across categories which we think will help ‘Mi’ maintain consumer interest in 2020. We also intend to bring the premium smartphones from the Mi line-up, which has recorded a substantial interest since we entered the market,” Raghu Reddy, Head of Categories, Xiaomi India, had told IANS.

Notably, the premium “Mi” and budget “Redmi” are still sub brands of the handset maker in India.

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The company earlier said it believed in maintaining a proper balance for both offline and online.

“Both platforms online and offline are equally important for us and currently our online to offline ratio is 60:40. However, we aim to bring the same to 50:50 very soon in 2020,” Reddy said. (IANS)