Chinese smartphone manufacturer Xiaomi’s Chief Executive Officer Lei Jun has revealed that the company currently has no plans to launch new phones in the Mi Max and Mi Note lineups this year.
In a Weibo post, Lei stated the company will rather be focusing its energies on the Redmi, Mi MIX series, Mi 9 and the new CC series of smartphones, the GSM Arena reported on late Friday.
The new Redmi K20 series phones are with powerful big displays, available at an affordable price and can be regarded as successors to the Note series in a way.
With the Mi Max series smartphones, the compaany was focused on giving users a large screen experience with larger than 6-inch screen.
In addition, the company has posted many teasers about the upcoming CC series in association with Meitu mobiles. As per the company, the CC series phone will be trendy mobile phones aimed for youth around the world.
Seventy-nine per cent smartphone users in India are using over-the-top (OTT) apps for entertainment and as many as four out of five users have at least one OTT entertainment platform on their device, a new report said on Thursday.
Hotstar is the most-penetrated OTT entertainment app with 49 per cent of smartphone users having it installed on their devices.
The OTT platforms installed on the devices are in addition to the casual entertainment apps such as YouTube and UGC (User Generated Content) platforms like TikTok and with such as penetration, OTT entertainment apps have become the ‘most-penetrated’ app category for smartphone users in India after social networking, chatting and e-commerce Apps, revealed the report by market research firm techARC.
“Over the past three years, we have seen a lot of enablement both from the smartphone OEMs as well as operators’ sides. This has facilitated the growth of OTT entertainment services as well as consumption.
“While 4G has undoubtedly created this category, it has been complemented by the smartphone industry that has innovated to save every micron on the screen for full-screen viewing, backed by a powerful battery and stereophonic sound,” said Faisal Kawoosa, Founder and Chief Analyst, techARC.
One of the main factors for Hotstar’s growth has been its sports content, especially cricket.
Meanwhile, Amazon Prime Video has slightly better penetration than Netflix in India. Prime Video penetration is 15 per cent as compared to 13 per cent of Netflix.