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Xiaomi to Expand its Offline Presence in India

At present, its rival Samsung leads the offline smartphone sales

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Xiaomi
Xiaomi.

Chinese handset maker Xiaomi, which is the biggest smartphone seller in India, aims to continue expanding in offline channels as it competes against the likes of Samsung in the country, Manu Jain, Vice President, Xiaomi and Managing Director, Xiaomi India, said here on Tuesday.

“Our biggest success story has been our offline journey, including setting up more preferred partners, more Mi Home stores.

“One of the biggest focus areas for us would continue to be the offline business. We want to hold the 50 per cent share in online and continue to build our share in offline,” Jain told IANS on the sidelines of an event in the Capital.

The smartphone maker currently has more than 50 Mi Home stores and 500 Mi Stores across the country and over 4,000 preferred partner stores in 50-plus markets.

At present, its rival Samsung leads the offline smartphone sales.

The company’s Mi.com portal is the third largest e-commerce platform in India.

Xiaomi
Xiaomi refreshes ‘Mi TV’ series in India. (Wikimedia Commons)

“We’re also launching new categories. Overall, the company is doing exceptionally well in India. From a smartphone business perspective we are now the No. 1 brand for six consecutive quarters by a huge margin.

“For the entire CY 2018, according to IDC numbers, we were almost 30 per cent bigger than the second largest brand. In Q4, we were 50 per cent bigger than the second biggest brand,” Jain added.

The company currently has a combined manufacturing capacity of up to three smartphones per second during operating hours and 99 per cent of its phones sold here are made in India.

Also Read- Hyundai, Kia Invest $300 mn in India’s Ride-hailing Giant Ola

The handset maker launched 500 Mi Stores across 470 villages in 14 states in October 2018. It had said that to cater to the demands of smartphones and TVs in rural areas, it would increase this number to 5,000 Mi Stores by the end of 2019.

“The government is super excited about what we’re doing. Officials in Meity ask us what else can we do to facilitate this further. We’re in constant conversation with “Invest in India” programme too,”

The company on Tuesday introduced its Android Go smartphone — the Redmi Go in India for Rs 4,499. It is a quad-core Qualcomm Snapdragon 425 chip powered device. (IANS)

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Xiaomi Plans to Bring 10 5G Smartphones in Year 2020

Additionally, Jun noted that Xiaomi's IoT platform has connected 196 million devices, and the number of users of IoT devices exceeds 3 million

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The highest demand among people was for of smartphones, followed by Mi ecosystem devices, accessories and Mi TVs. Wikimedia Commons

Chinese handset maker Xiaomi is aiming to introduce at least 10 5G smartphones in 2020 as it mulls quickly making 5G devices just as common as 4G phones.

According to the handset maker’s founder Lei Jun, Xiaomi aims to launch 5G phones that could cover the full range of prices from the lower to the higher end.

During the company’s developer conference held here, Jun said that all Xiaomi smartphones with a price tag of more than $285 (2000 Yuan) will be 5G phones.

MIUI 11
Chinese smartphone manufacturer Xiaomi is also reportedly planning to add three new features to its MIUI 11 user interface. Wikimedia Commons

Although Chinese smartphone brands have started introducing 5G phones this year, even before the official commercialization of the network in the country, Lei believes that demands for 5G devices will only take off when a large number of local consumers are willing to change their handsets into 5G-enabled ones, ZDNet reported on Wednesday.

The company has already launched a 5G+AIoT strategy so as to increase the development and adoption of the use of its AIoT services.

Also Read: Tech Giant Google Announces New Limitations on Political Advertisements

Additionally, Jun noted that Xiaomi’s IoT platform has connected 196 million devices, and the number of users of IoT devices exceeds 3 million.

Recently, MediaTek announced that it will hold a new product launch conference on November 26, officially releasing a new 5G chip and there is news that the first model of MediaTek’s 5G chip is likely to be the Redmi K30. (IANS)