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Xiaomi to Expand its Offline Presence in India

At present, its rival Samsung leads the offline smartphone sales

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Xiaomi
Xiaomi.

Chinese handset maker Xiaomi, which is the biggest smartphone seller in India, aims to continue expanding in offline channels as it competes against the likes of Samsung in the country, Manu Jain, Vice President, Xiaomi and Managing Director, Xiaomi India, said here on Tuesday.

“Our biggest success story has been our offline journey, including setting up more preferred partners, more Mi Home stores.

“One of the biggest focus areas for us would continue to be the offline business. We want to hold the 50 per cent share in online and continue to build our share in offline,” Jain told IANS on the sidelines of an event in the Capital.

The smartphone maker currently has more than 50 Mi Home stores and 500 Mi Stores across the country and over 4,000 preferred partner stores in 50-plus markets.

At present, its rival Samsung leads the offline smartphone sales.

The company’s Mi.com portal is the third largest e-commerce platform in India.

Xiaomi
Xiaomi refreshes ‘Mi TV’ series in India. (Wikimedia Commons)

“We’re also launching new categories. Overall, the company is doing exceptionally well in India. From a smartphone business perspective we are now the No. 1 brand for six consecutive quarters by a huge margin.

“For the entire CY 2018, according to IDC numbers, we were almost 30 per cent bigger than the second largest brand. In Q4, we were 50 per cent bigger than the second biggest brand,” Jain added.

The company currently has a combined manufacturing capacity of up to three smartphones per second during operating hours and 99 per cent of its phones sold here are made in India.

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The handset maker launched 500 Mi Stores across 470 villages in 14 states in October 2018. It had said that to cater to the demands of smartphones and TVs in rural areas, it would increase this number to 5,000 Mi Stores by the end of 2019.

“The government is super excited about what we’re doing. Officials in Meity ask us what else can we do to facilitate this further. We’re in constant conversation with “Invest in India” programme too,”

The company on Tuesday introduced its Android Go smartphone — the Redmi Go in India for Rs 4,499. It is a quad-core Qualcomm Snapdragon 425 chip powered device. (IANS)

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7 out of 10 Women Cheat on Spouses in India: Survey

The survey also showed that in India, homosexual people trapped in traditional marriages also finding same-sex partners in growing numbers

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Seven out of 10 women in India cheat on their husbands because they do not take part in domestic chores and the similar number of women turned unfaithful because their marriage had become monotonous, a survey by extra-marital dating app Gleeden said on Tuesday.

In a survey titled “Why do women commit adultery”, Gleeden, which has over 5 lakh users in India, revealed that metros, like Bengaluru, Mumbai and Kolkata, have the maximum number of women who cheat on their spouses to escape unhappiness, ignorance, neglect in marriage and husbands’ non-involvement in household chores.

“Four out of 10 women on Gleeden said flirting with strangers led to greater intimacy with their spouses, which means infidelity can be helpful in re-sparkling a dead marriage,” Solene Paillet, Marketing Specialist, Gleeden told IANS.

Of the 5 lakh Indian Gleeden users, 20 per cent men and 13 per cent women admitted of cheating on their spouses.

Primarily marketed to women — specifically those who are in relationship — Gleeden app was launched in France in 2009. It arrived in India in 2017 and today, 30 per cent of its members in India are married women in the age group of 34-49 years.

choosing partners, expectations of spouses
Representational image. Pixabay

Nearly 77 per cent of Indian women who chose to cheat on their husbands reasoned that their marriage had become monotonous and finding a partner outside marriage allowed them to add excitement to their lives.

“By creating a platform specifically dedicated to married women, Gleeden has catered to the monotonous and diluted lives of lakhs of women in India, where nearly three fourth of its members who engage in infidelity have no regrets whatsoever,” Paillet said.

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According to the survey, nearly 48 per cent Indian women who decide to have an extramarital affair, prefer to meet men on extramarital dating sites because they offer safety, privacy and security that is absent in real life.

The survey also showed that in India, homosexual people trapped in traditional marriages also finding same-sex partners in growing numbers. (IANS)