Friday March 22, 2019
Home Lead Story Xiaomi Hikes ...

Xiaomi Hikes Pricing Of a Budget Phone After Rupee Depriciates

Online-focused Chinese smartphone maker Realme increased the prices of its two popular budget handsets in India.

0
//
Xiaomi
Xiaomi refreshes 'Mi TV' series in India. (Wikimedia Commons)

In the wake of the depreciating rupee and rising input costs, Chinese handset maker Xiaomi on Saturday announced that it was increasing the prices of its budget smartphones Redmi 6 and Redmi 6A, along with Mi Powerbank 2i and Mi TV (32-inch Pro and 49-inch Pro variants).

“Mi Fans! INR has depreciated against US$ by ~15 per cent since the beginning of this year, resulting in significant rise in input costs. We are adjusting the prices of Redmi 6, Redmi 6A, Mi Powerbank 2i & Mi TV (32″ Pro & 49″ Pro),” tweeted Manu Jain, Vice President, Xiaomi Global and Managing Director, Xiaomi India.

Xiaomi
We are more than a smartphone brand: Xiaomi

The company added that the new prices would be effective starting November 11.

The price of Xiaomi’s budget handset Redmi 6A (2GB RAM + 16GB ROM) has been increased by Rs 600 and will now cost Rs 6,599. The 2GB RAM + 32 GB ROM variant will now cost Rs 7,499 after the hike.

Redmi 6, another budget model, will now cost Rs 8,499 for the 3GB RAM + 32GB ROM version.

Mi LED TV 4C Pro 32 and Mi LED TV 4A Pro 49 will now cost Rs 15,999 and Rs 31,999, respectively.

Xiaomi
The smartphone maker has introduced Mi LED TV 4 PRO (55-inch), Mi LED TV 4A PRO (49-inch) and Mi LED TV 4C PRO (32-inch).

The cost of Xiaomi’s 10,000mAh Mi Power Bank 2i Black has been increased by Rs 100 and will now be available for Rs 899.

Also Read: 1 Mn Honor Smartphone Sales This Diwali: Huawei

Earlier this week, online-focused Chinese smartphone maker Realme increased the prices of its two popular budget handsets in India.

The Rs 6,999 Realme C1 is now priced at Rs 7,999 while Rs 8,990 Realme 2 (3GB variant) is priced at Rs 9,499.  (IANS)

Next Story

Xiaomi to Expand its Offline Presence in India

At present, its rival Samsung leads the offline smartphone sales

0
Xiaomi
Xiaomi.

Chinese handset maker Xiaomi, which is the biggest smartphone seller in India, aims to continue expanding in offline channels as it competes against the likes of Samsung in the country, Manu Jain, Vice President, Xiaomi and Managing Director, Xiaomi India, said here on Tuesday.

“Our biggest success story has been our offline journey, including setting up more preferred partners, more Mi Home stores.

“One of the biggest focus areas for us would continue to be the offline business. We want to hold the 50 per cent share in online and continue to build our share in offline,” Jain told IANS on the sidelines of an event in the Capital.

The smartphone maker currently has more than 50 Mi Home stores and 500 Mi Stores across the country and over 4,000 preferred partner stores in 50-plus markets.

At present, its rival Samsung leads the offline smartphone sales.

The company’s Mi.com portal is the third largest e-commerce platform in India.

Xiaomi
Xiaomi refreshes ‘Mi TV’ series in India. (Wikimedia Commons)

“We’re also launching new categories. Overall, the company is doing exceptionally well in India. From a smartphone business perspective we are now the No. 1 brand for six consecutive quarters by a huge margin.

“For the entire CY 2018, according to IDC numbers, we were almost 30 per cent bigger than the second largest brand. In Q4, we were 50 per cent bigger than the second biggest brand,” Jain added.

The company currently has a combined manufacturing capacity of up to three smartphones per second during operating hours and 99 per cent of its phones sold here are made in India.

Also Read- Hyundai, Kia Invest $300 mn in India’s Ride-hailing Giant Ola

The handset maker launched 500 Mi Stores across 470 villages in 14 states in October 2018. It had said that to cater to the demands of smartphones and TVs in rural areas, it would increase this number to 5,000 Mi Stores by the end of 2019.

“The government is super excited about what we’re doing. Officials in Meity ask us what else can we do to facilitate this further. We’re in constant conversation with “Invest in India” programme too,”

The company on Tuesday introduced its Android Go smartphone — the Redmi Go in India for Rs 4,499. It is a quad-core Qualcomm Snapdragon 425 chip powered device. (IANS)