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Chinese Brand Xiaomi Leads Smartphone Market in 2018

Xiaomi, Samsung, Vivo, Realme and OPPO emerged as the top five smartphone vendors in terms of market share in Q4 2018 in India

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The complaint alleged that Xiaomi had used the patents without any license from Yulong.
Xiaomi to fight patent disput against Coolpad, wikimedia commons

Chinese brand Xiaomi with 28.9 per cent market share led the Indian smartphone market in 2018, followed by South Korean brand Samsung at 22.4 per cent and Vivo at 10 per cent, an International Data Corporation (IDC) report said on Tuesday.

“The premium end of the market outgrew all other price segments in 2018 with 43.9 per cent Year-on-Year (YoY) growth — OnePlus emerged as the leader in the price segment range $500-$700 and in the super premium segment and Samsung surpassed Apple for the top position with its Galaxy S9 series,” said Upasana Joshi, Associate Research Manager, Client Devices, IDC India.

According to the report, the online-focused brands drove the online channel share to an all-time high of 38.4 per cent in 2018 and a whopping 42.2 per cent in 2018 Q4 whereas offline channels had a rather muted year with a modest 6.7 per cent annual growth and a 5 per cent sequential growth in Q4.

Xiaomi
Xiaomi.

“Shipments form Xiaomi, Asus, OnePlus and more grew online channels resulted by 47.3 per cent YoY in Q4, but the offline channel was unable to keep pace with the deep discounts and go-to-market initiatives from the e-tailers almost throughout the year,” Joshi added.

The overall smartphone average selling price remained flat in 2018 at $158, with high shipments in the mass segment of $100-$200 — which accounted for more than half of the smartphone market in India.

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Xiaomi, Samsung, Vivo, Realme and OPPO emerged as the top five smartphone vendors in terms of market share in Q4 2018 in India.

On the other hand, the feature phone market, primarily driven by Jio Phones — which makes up 56 per cent of the total mobile phone market clocked 181.3 million-unit shipments in 2018, with 10.6 per cent YoY growth, the report said. (IANS)

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Xiaomi Launches Mi Superbass Wireless Headphones in India

Priced at Rs 1,799, they are now available for purchase on Amazon India and the company's official online store

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Xiaomi, Mi, Wireless Headphones
The headphones come in two color options -- black-gold and black-red. Pixabay

Chinese tech giant Xiaomi has launched the Mi superbass wireless headphones in India on Monday.

The headphones come in two color options — black-gold and black-red. Priced at Rs 1,799, they are now available for purchase on Amazon India and the company’s official online store.

It comes with pressure-less ear muffs which are crafted with soundproof PU material. The company also adds that the soft and cushiony ear muffs reduce strain on the ears.

Xiaomi, Mi, Wireless Headphones
Chinese tech giant Xiaomi has launched the Mi superbass wireless headphones in India on Monday. Pixabay

These on-ear Bluetooth headphones have 40mm dynamic driver and they rely on Bluetooth 5.0 to connect to different devices. In addition, a 3.5mm AUX cable also comes with the retail box.

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The headphones have a massive 4000mAh battery. Company claims that they can last to up to 20 hours once they are fully charged. One can completely charge these earphones in two hours. (IANS)