Thursday, November 26, 2020
Home Lead Story Chinese Brand Xiaomi Leads Smartphone Market in 2018

Chinese Brand Xiaomi Leads Smartphone Market in 2018

Xiaomi, Samsung, Vivo, Realme and OPPO emerged as the top five smartphone vendors in terms of market share in Q4 2018 in India

Chinese brand Xiaomi with 28.9 per cent market share led the Indian smartphone market in 2018, followed by South Korean brand Samsung at 22.4 per cent and Vivo at 10 per cent, an International Data Corporation (IDC) report said on Tuesday.

“The premium end of the market outgrew all other price segments in 2018 with 43.9 per cent Year-on-Year (YoY) growth — OnePlus emerged as the leader in the price segment range $500-$700 and in the super premium segment and Samsung surpassed Apple for the top position with its Galaxy S9 series,” said Upasana Joshi, Associate Research Manager, Client Devices, IDC India.

According to the report, the online-focused brands drove the online channel share to an all-time high of 38.4 per cent in 2018 and a whopping 42.2 per cent in 2018 Q4 whereas offline channels had a rather muted year with a modest 6.7 per cent annual growth and a 5 per cent sequential growth in Q4.

Xiaomi
Xiaomi.

“Shipments form Xiaomi, Asus, OnePlus and more grew online channels resulted by 47.3 per cent YoY in Q4, but the offline channel was unable to keep pace with the deep discounts and go-to-market initiatives from the e-tailers almost throughout the year,” Joshi added.

The overall smartphone average selling price remained flat in 2018 at $158, with high shipments in the mass segment of $100-$200 — which accounted for more than half of the smartphone market in India.

Also Read- Facebook Adding More Members to Fact-checking Network in India

Xiaomi, Samsung, Vivo, Realme and OPPO emerged as the top five smartphone vendors in terms of market share in Q4 2018 in India.

On the other hand, the feature phone market, primarily driven by Jio Phones — which makes up 56 per cent of the total mobile phone market clocked 181.3 million-unit shipments in 2018, with 10.6 per cent YoY growth, the report said. (IANS)

STAY CONNECTED

19,120FansLike
362FollowersFollow
1,780FollowersFollow

Most Popular

Identifying Mosquitoes Through App By Buzzing Sound

The high-pitched whine of a mosquito is annoying, but scientists have developed an app that uses that sound to detect dangerous mosquitoes. Mosquitoes kill hundreds...

Solomon Islands To Ban Facebook For National Unity

The government of the Solomon Islands has defended its plans to ban Facebook, insisting the move would preserve “national unity.” Ministers say the world's...

Gut Hormone Regulating Fat is Abnormal in Obesity

One key gut hormone released a few hours after eating, turns off fat production by regulating gene expression in the liver and this regulation...

50% Male Employees Agree Bias Against Women in Workplace

More than 50 percent of the men feel that there is an increased bias against women at the workplace, said a new survey. According to...

Here Are 10 Ways To Improve Self-Awareness Levels

Emotional intelligence tends to fuel one's performance on the personal front as well as professionally. Right from your self-assurance, empathy, and positivity to your...

Cooking With Biomass Fuels Damages Lungs

People who cook with biomass fuels like wood are at risk of suffering considerable damage to their lungs from breathing in dangerous concentrations of...

Pregnancy Stress Affects Infant’s Brain Development

Researchers have revealed that infants' brains may be shaped by levels of stress their mothers experience during pregnancy. The study, published in the journal eLife,...

What Does The Future Hold For Online Entertainment?

It’s hard to say exactly what kind of the year 2020 has been for the entertainment industry. While cinemas and theatres across the western world...

Recent Comments