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BY GOKUL BHAGABATI
Chinese smartphone maker Xiaomi is confident that it will be able to retain its No. 1 position in the Indian smartphone market next year too, but industry experts believe that the country may see a different winner in 2020.
At the end of the first quarter of 2019, Xiaomi had a market share of 30.6 per cent, far ahead of Samsung, which took the second spot with a share of 22.3 per cent, according to an International Data Corporation (IDC) report.
But by the third quarter of 2019, Xiaomi’s market share fell to 27.1 per cent. Samsung too experienced a decline as its share went down to 18.9 per cent, IDC data showed.
“Given the remarkable Q3 2019 strides made by the BBK (parent company of OPPO, Vivo, Realme and OnePlus) brands in India, Xiaomi would need to be wary of the rising competition and the decline in its market share. In the first three quarters of 2019, Xiaomi lost three per cent market share,” Prabhu Ram, Head-Industry Intelligence Group (IIG), CyberMedia Research (CMR), told IANS.
Out of the BBK Group brands, Realme’s rise in the Indian smartphone market has been truly spectacular. From 6 per cent market share in Q1 of 2019, it grabbed 14.3 per cent market share at the end of Q3.
Vivo also witnessed its fair share of growth this year. Its share rose from 13 per cent in Q1 to 15.2 per cent in Q3. OPPO did even better than Vivo in terms of growth. OPPO’s share grew from 7.6 per cent in Q1 to 11.8 per cent in Q3, according to IDC.
“As per our estimates, 49 per cent of the sales of smartphones in 2020 will be in the basic segment (Rs 5,001 to Rs 10,000) where Xiaomi is still strong,” said Faisal Kawoosa, Founder and Chief Analyst at market research firm techARC.
“The other major chunk is mid-segment (Rs 10,001 to Rs 25,000). Here we have increasingly good number of strong players emerging like Realme, OPPO and Vivo. This segment will sell 44 per cent of smartphones,” Kawoosa said.
Speaking of Xiaomi’s prospects of retaining the No.1 position next year, he said that “looking at the potential and how Xiaomi is positioned, it seems difficult for the brand to retain the honours.”
“It is now on a defensive mode,” he added.
“As Realme comes with new offerings in the mid-tier and premium segment, and OPPO and Vivo also unveil plans to go premium, Xiaomi faces an uphill battle,” Ram agreed.
To retain their numero uno position, Xiaomi would need to go beyond its existing brand imagery and also consolidate its offline play, Ram said.
“Xiaomi has been able to build on their offline play by building their own chain of Mi Stores, apart from their non-exclusive network of Mi Preferred Partners,” he added.
But if Xiaomi loses the top spot in the Indian smartphone market, which brand will replace it?
While CMR’s Ram thinks that the question is “wide open right now”, Kawoosa believes that Samsung could resurface as the leader.
“It will take other challenger brands time to cross the 20 per cent mark and eventually aspire to become No 1. In that case, Samsung could resurface as the leader while Xiaomi’s share is being eaten up by Realme and others,” he said.
Ram, however, warned that one cannot underestimate the potential of Realme.
“Realme looks promising and with aggressive strategies, it is potentially well-placed to scale new heights, as long as it is able to avoid inventory glut,” Ram said.
According to IDC, India’s smartphone market shipped a record 46.6 million units in the third quarter of 2019, registering 26.5 per cent quarter-over-quarter and 9.3 per cent year-over-year growth. (IANS)
What is the best way to save Goa from deforestation?
Drinking feni, may well be the answer, says the secretary of the Goa Cashew Feni Distillers and Bottlers Association Hansel Vaz, who on Thursday said, that sipping the state's unique alcoholic drink and making it popular would directly aid the greening of Goa's hills and other barren landscapes.
"To get more cashews, we need to plant more trees. I always say, by drinking feni you will save Goa, because we will be planting more cashew trees and we will have greener hills. The beauty of cashew is you do not need fertile land. You can grow it on a hill which can provide no nutrition. We will be able to grow more trees, if we can sell feni properly," Vaz said. Vaz's comments come at a time when the hillsides of the coastal state have witnessed significant deforestation for real estate development and for infrastructure projects. Feni is manufactured by fermenting and double distilling juice from the cashew apple.
Best way to keep Goa green is to grab yourself a glass of feni. | IANS
Addressing a press conference in Panaji, Vaz also said that the promotion of feni was also in sync with the Prime Minister's vision for India to go "vocal for local". "There is no conglomerate, multinational company owning the drink. So every time we sell feni, it is a direct cash injection into Goa. If you sell a feni cocktail in Calangute (a popular beach village), it makes a direct impact in Valpoi and Bicholim, because this money is going down there," the Association official said at a press conference in Panaji.
The Association held the media briefing to announce a road map ahead for the feni industry, especially vis a vis streamlining aspects related to production, standardisation and marketing of the brew to make it popular in other Indian states and abroad.
The efforts to streamline the state "heritage drink" comes a month after the Goa government notified a formal policy, 'Goa Feni Policy 2021', which covers 26 different varieties of feni distilled in the state. "There were many barriers related to feni, which the policy has now addressed," treasurer of the Association Tukaram Haldankar said. One such hurdle was the previous government classification, which described feni as "country liquor", which would deter tourists from purchasing the drink. The reclassification of feni as a state "heritage drink" has lent dignity to the brew which has been manufactured locally in Goa since the 16th century.
But there is more the government can do, along with the state's traditional distillers and manufacturers to promote feni, Haldankar said. | Photo by Ishvani Hans on Unsplash
But there is more the government can do, along with the state's traditional distillers and manufacturers to promote feni, Haldankar said. "We request the government to allow the sale of feni in duty free stores in airports and cruise liner terminals. The government should also support us through the department of Tourism, so that feni can be promoted in its programmes. iIf you go to Scotland, they promote Scotch. Goa should promote its feni to Goa," Haldankar said, adding that traditional distillers should also be given subsidies and other measures should be taken to standardise feni, which he said, "would require further subsidies and financial assistance from the government".
"It should be a standard product like scotch, champagne," Haldankar said. "Like Mexico's tequila, Russian vodka and Japan's sake, we need to export our feni across the country and the world and the local distillers should also benefit economically," president of the Association Gurudutt Bhakta also said. (IANS/ MBI)
Keywords: deforestation,cashew,distillers,association,government, goa, feni, India
By- Kent A. Eide
With the advent of technology, privacy and age-related limitations have been done away with. Almost anything is available on the internet in abundance. For those sites where a paywall or a subscription is required, it takes just a few clicks to find loopholes in the workings of the dark web, to manipulate the settings, and to become a full-time user. Similarly, digitisation of almost every industry has allowed access to worlds previously not openly accessible to just anyone. The partakers of this new world, not surprisingly, are children and youth, armed with curiosity and the impeccable ability to navigate the online world with ease.
Gambling has a rather attractive lure, and in a matter of no time at all, it is easy to so involved in it that there is no way out. In such a competitive and fast-paced world, anyone will go the extra mile to earn more money. It doesn't matter what is at stake, especially when young people have not really worked to earn what they are ready to stake.
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In the past few years, online gambling has seen a big boom. Youngsters, especially college students are easily lured into this world, and tragically get enveloped to such an extent that when they find no way out, they end their lives, knowing that they cannot pay back their debts. Many such cases have been reported in many parts of India, and often the victims are those who have newly entered the world and lost their way from the overwhelming amount of particulars available, unsure of how to claim it for themselves. But all this aside, how does one enter this world with so much ease?
Photo by Alexander Schimmeck on Unsplash
For starters, the gambling world does not ask for much. Being curious about the industry is enough drive to begin. Wanting to win is certainly an important part of continuing into the deeper forays of the website. Add to the list the comparatively lax entry points. One does not really need to verify their identity and can play under pseudonyms. There is no check on the amount that can be invested, or on how much can be won. Certainly, there is no way to check for the participant's age. When these factors come together, they make a pretty deal to attract even the initially hesitant ones. Beginning the game is only the first step, and once one thing leads to another, before long, it becomes a world accessible on the tip of the finger, literally.
Many online casinos place their advertisement in strategic locations across various sites. The bright colours, attractive names, and irresistible offers read like subliminal messages for those who dream of big bucks, especially freshers in college, who need money to explore their world. It seems like a viable option to test the skills of strategy making while also having extra pocket money to spend.
Restrictions of age, monetary capacity, and sometimes even social status exist only in the offline world. The virtual is a place that can make anything out of anyone. When it comes to online gambling, casinos, and games, this is definitely a plus. It remains open all day long, all year around, and each hour is an opportunity to change the way one lives.
(Disclaimer: This article is sponsored and contains some commercial links)
By- Sunidhi Beeliya
Unconventional career choices might be challenging at first, however, the benefits associated with these are promising. Today's job opportunities are the ones that didn't exist a few years ago. Similarly, the pace of technological evolution would continue to generate millions of new jobs in the future that we can't think of today. Equipping oneself with relevant, unique, evolving, and out-of-the-box skills, is thus, an important aspect for young graduates aiming to start their own business or land a secure job. As parents, education institutions, and the government are now motivating the youngsters to walk an extra mile, think of new ideas, and explore new career routes, students have gathered the confidence and courage to pursue their interests. For those who don't align with the traditional work culture, believe in doing something revolutionary, aim to pursue their passion, and wish to make an impact, learning an offbeat skill could be exciting and rewarding. Here are a few more reasons that would add up to your decision of learning an offbeat skill.
1.Pursuing your passion - Whether painting, dancing, writing, scripting, anchoring or travelling, passion fuels your willingness to work. Mastery in an offbeat skill would help you turn your interests, passions, and dreams into reality. While working professionally in the field of your choice, you stay motivated, continue learning, experience a sense of accomplishment, feel positive and energetic, broaden your horizon, and constantly discover new career opportunities. For those with multiple interests or hobbies, you must first assess your strengths and weaknesses and the opportunities and threats of building a career in those fields. This will help you to determine your capabilities, make the right decisions, and stay focussed, consistent, innovative, and dedicated towards your career.
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2.Earning potential - Delayed results, sleepless nights, lack of resources, hefty equipment costs, and fewer earnings initially, are a few complications associated with pursuing offbeat careers. However, once you build your recognition, loyal clients, and credibility, your craft will be appreciated by everyone. Unlike 9-5 jobs wherein your earnings would increase by 10-20% annually, earning potential in offbeat domains is humongous. Few photographers during weddings and festive seasons, scriptwriters working for top-notch brand ads, and animators designing their own video games, earn more than someone's 2-year package within 2-5 months. Your expertise, experience, knowledge of the field, quality of work, and ability to market yourself could help you fetch a lucrative amount once you are established.
Constantly learning new things helps to stay updated and meet demand Photo by Carl Heyerdahl on Unsplash
3.Possibility to build a great network - Offbeat career choices like animation, photography, video editing, blogging, digital art, calligraphy, playing guitar, or creative writing feature a great scope for networking. You build your own professional portfolio, reach out to experts in your niche, connect with more people, do your own PR and marketing, build your visibility on social media, and develop long-lasting relationships that help you in career progression. You get access to more work, stay informed, get expert advice and suggestions, gain new insights, and strengthen your social skills that are essential for growth. Pursuing a career in an offbeat skill is thus an excellent way to meet new people, showcase your ability to the world, make lasting connections, and grow profoundly.
Also read: Skills You Can Learn At Home
4.Be your own boss - Offbeat fields have enormous choices when it comes to choosing the place, time, duration, and type of work. You can start as an intern or freelancer, can work on a contractual basis with private or government firms, work for multiple clients at a time, or can start your own business. You set your own short term goals, mission, vision, and deadlines, have the freedom to choose projects that excite you, and quote prices that justify your talent and skills. Unlike fixed commitments wherein the work is driven by company expectations, here you can connect with your clients and customers anywhere, anytime, enjoy a great work-life balance, do a variety of work, work in-office or from home, and live life on your own terms.
5.Constant learning and progress - As trends and technology keep advancing, success in offbeat careers require you to be dynamic, up-to-date, active, creative, innovative, and self-motivated. You need to master the latest trends, in-demand hard and soft skills, new software or tools, and analysis and marketing tactics to stay in the competition and have steady career growth. Obtaining certifications might also become essential to display your competency, validate your expertise in your domain, showcase your commitment, and assure your clients that your skills are worth considering. Thus, learning through part-time or online courses would become an essential element of your life once you start working in an offbeat field. You would be constantly eager to learn and acquire more knowledge, discover new techniques of working, compete passionately, and grow in your career.
Courtesy: Internshala Trainings (training.internshala.com) - e-learning platform to learn new-age skills from Internshala
Keywords: Passion, Techniques, Offbeat Skills, Career, Potential