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Xiaomi And Redmi Split up To Become Different Brands

Xiaomi grew to a new high on the back of its successful Redmi 5A and Redmi Note 5 Pro series and refreshed Redmi 6/A/Pro portfolio, added the IDC report

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Xiaomi
Xiaomi launches 2 smart TVs, Mi soundbar.

Bullish on the success of its Redmi series — especially in the Indian market — Chinese handset maker Xiaomi has announced it is making Redmi an independent brand.
The announcement essentially makes Redmi — originally introduced as a budget smartphone line-up by the company in July 2013 — a subsidiary of Xiaomi, like Realme of OPPO.

“Xiaomi has announced to make ‘Redmi’ an independent brand. The new brand has already scheduled a launch event on January 10 in China where it will launch its first smartphone with a 48-megapixel camera sensor,” Gizmo China reported late on Thursday, quoting Lei Jun, founder of the company.

Xiaomi’s pocket-friendly Redmi and Redmi Note series have been the most popular for the company so far.

According to Jun, the reason behind splitting up Redmi and Xiaomi is the “focus”.

The complaint alleged that Xiaomi had used the patents without any license from Yulong.
Xiaomi’s pocket-friendly Redmi and Redmi Note series have been the most popular for the company so far, wikimedia commons

“While the Redmi brand focuses on value-for-money budget smartphones, the Mi brand is focused on high-end devices. Also, the Redmi devices are primarily sold through e-commerce platforms while Mi devices are not e-commerce focused,” Lei was quoted as saying on Chinese micro-blogging site Weibo.

Riding on the success of its budget Redmi series, Xiaomi touched a new high in the third quarter of 2018 in India.

According to International Data Corporation (IDC), Xiaomi shipped 11.7 million units and became the top brand in the Indian market with 27.3 per cent share in the third quarter of 2018.

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Xiaomi grew to a new high on the back of its successful Redmi 5A and Redmi Note 5 Pro series and refreshed Redmi 6/A/Pro portfolio, added the IDC report.

Thanks to its robust sales in India and Europe, Xiaomi reported a 49.1 per cent year-on-year increase in revenue for its third quarter of 2018 as net profit reached 2.48 billion yuan ($357.23 million). (IANS)

Next Story

Xiaomi Unveils Two New Smart Tvs, Mi Soundbar

Both the TVs are equipped with "Patchwall" OS by Xiaomi. PatchWall features content from 14 different partners with over 700,000 hours of content from Hotstar, Hungama, Sony Liv, Voot, Eros Now, Zee5, Hooq, Epic ON and others

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Xiaomi
Xiaomi launches 2 smart TVs, Mi soundbar.

Chinese electronics company Xiaomi on Thursday launched two new smart TVs and entered the home audio category with an Mi soundbar.

The two TVs — Mi LED TV 4X PRO (55-inch) and Mi LED TV 4A PRO (43-inch) — will be available for Rs 39,999 and Rs 22,999 respectively, starting January 15, the company said in a statement.

The Mi soundbar will be available via Mi.com and Mi Home stores for Rs 4,999, starting January 16.

The complaint alleged that Xiaomi had used the patents without any license from Yulong.
The Mi soundbar will be available via Mi.com and Mi Home stores for Rs 4,999, starting January 16. wikimedia commons

“We launched Mi LED TVs last year. We hit many milestones, including becoming the number 1 smart TV brand in India by selling over a million units in 9 months,” said Eshwar Nilakantan, Category Lead, Mi TVs.

Mi LED TV 4X PRO comes with a large 55-inch 4K UHD display with the panel featuring 10-bit colour depth, and support for HDR10.

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Mi LED TV 4A PRO’s 43-inch display features a Full HD resolution of 1920 x 1080 pixels. The same 20W audio from Mi LED TV 4X PRO (55) also features here, as does the Bluetooth remote.

Both the TVs are equipped with “Patchwall” OS by Xiaomi. PatchWall features content from 14 different partners with over 700,000 hours of content from Hotstar, Hungama, Sony Liv, Voot, Eros Now, Zee5, Hooq, Epic ON and others. (IANS)