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Xiaomi And Redmi Split up To Become Different Brands

Xiaomi grew to a new high on the back of its successful Redmi 5A and Redmi Note 5 Pro series and refreshed Redmi 6/A/Pro portfolio, added the IDC report

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Xiaomi
Xiaomi.

Bullish on the success of its Redmi series — especially in the Indian market — Chinese handset maker Xiaomi has announced it is making Redmi an independent brand.
The announcement essentially makes Redmi — originally introduced as a budget smartphone line-up by the company in July 2013 — a subsidiary of Xiaomi, like Realme of OPPO.

“Xiaomi has announced to make ‘Redmi’ an independent brand. The new brand has already scheduled a launch event on January 10 in China where it will launch its first smartphone with a 48-megapixel camera sensor,” Gizmo China reported late on Thursday, quoting Lei Jun, founder of the company.

Xiaomi’s pocket-friendly Redmi and Redmi Note series have been the most popular for the company so far.

According to Jun, the reason behind splitting up Redmi and Xiaomi is the “focus”.

The complaint alleged that Xiaomi had used the patents without any license from Yulong.
Xiaomi’s pocket-friendly Redmi and Redmi Note series have been the most popular for the company so far, wikimedia commons

“While the Redmi brand focuses on value-for-money budget smartphones, the Mi brand is focused on high-end devices. Also, the Redmi devices are primarily sold through e-commerce platforms while Mi devices are not e-commerce focused,” Lei was quoted as saying on Chinese micro-blogging site Weibo.

Riding on the success of its budget Redmi series, Xiaomi touched a new high in the third quarter of 2018 in India.

According to International Data Corporation (IDC), Xiaomi shipped 11.7 million units and became the top brand in the Indian market with 27.3 per cent share in the third quarter of 2018.

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Xiaomi grew to a new high on the back of its successful Redmi 5A and Redmi Note 5 Pro series and refreshed Redmi 6/A/Pro portfolio, added the IDC report.

Thanks to its robust sales in India and Europe, Xiaomi reported a 49.1 per cent year-on-year increase in revenue for its third quarter of 2018 as net profit reached 2.48 billion yuan ($357.23 million). (IANS)

Next Story

Xiaomi Likely To Bring New Smartphone Redmi K30 Pro in Market

Since Redmi has already launched the Redmi K30 and Redmi K30 5G, it's pretty much a given that the upcoming new variant will be called the Redmi K30 Pro

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Xiaomi
As with last year's K20 series, the Redmi K30 Pro by Xiaomi is expected to be a lot like the vanilla K30 smartphone but with some beefed-up specifications. Wikimedia Commons

Xiaomi is likely to bring the K30 Pro with a Qualcomm Snapdragon 865 processor and 8GB RAM.

The Redmi K30 Pro just popped up on Geekbench 5.1 with a Snapdragon 865 and 8GB RAM and posted a score of 900/3300 single and multi-core, which is a healthy increase over the Snapdragon 855 scores in the 500/2200 ballpark.

Naturally, the K30 Pro is running Android 10, GSMArena reported on Tuesday.

As with last year’s K20 series, the Redmi K30 Pro is expected to be a lot like the vanilla K30 smartphone but with some beefed-up specifications.

Xiaomi
Xiaomi is likely to bring the K30 Pro with a Qualcomm Snapdragon 865 processor and 8GB RAM. Wikimedia Commons

We also expect the price to be higher, but we don’t expect it to reach into “normal” flagship territory as far as that goes.

ALSO READ: Low-Cost iPhone to Get into Mass Production in February: Apple

Since Redmi has already launched the Redmi K30 and Redmi K30 5G, it’s pretty much a given that the upcoming new variant will be called the Redmi K30 Pro, according to Android Authority. (IANS)