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Xiaomi And Redmi Split up To Become Different Brands

Xiaomi grew to a new high on the back of its successful Redmi 5A and Redmi Note 5 Pro series and refreshed Redmi 6/A/Pro portfolio, added the IDC report

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Xiaomi.

Bullish on the success of its Redmi series — especially in the Indian market — Chinese handset maker Xiaomi has announced it is making Redmi an independent brand.
The announcement essentially makes Redmi — originally introduced as a budget smartphone line-up by the company in July 2013 — a subsidiary of Xiaomi, like Realme of OPPO.

“Xiaomi has announced to make ‘Redmi’ an independent brand. The new brand has already scheduled a launch event on January 10 in China where it will launch its first smartphone with a 48-megapixel camera sensor,” Gizmo China reported late on Thursday, quoting Lei Jun, founder of the company.

Xiaomi’s pocket-friendly Redmi and Redmi Note series have been the most popular for the company so far.

According to Jun, the reason behind splitting up Redmi and Xiaomi is the “focus”.

The complaint alleged that Xiaomi had used the patents without any license from Yulong.
Xiaomi’s pocket-friendly Redmi and Redmi Note series have been the most popular for the company so far, wikimedia commons

“While the Redmi brand focuses on value-for-money budget smartphones, the Mi brand is focused on high-end devices. Also, the Redmi devices are primarily sold through e-commerce platforms while Mi devices are not e-commerce focused,” Lei was quoted as saying on Chinese micro-blogging site Weibo.

Riding on the success of its budget Redmi series, Xiaomi touched a new high in the third quarter of 2018 in India.

According to International Data Corporation (IDC), Xiaomi shipped 11.7 million units and became the top brand in the Indian market with 27.3 per cent share in the third quarter of 2018.

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Xiaomi grew to a new high on the back of its successful Redmi 5A and Redmi Note 5 Pro series and refreshed Redmi 6/A/Pro portfolio, added the IDC report.

Thanks to its robust sales in India and Europe, Xiaomi reported a 49.1 per cent year-on-year increase in revenue for its third quarter of 2018 as net profit reached 2.48 billion yuan ($357.23 million). (IANS)

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Upcoming Xiaomi Mi 9 Pro 5G To Feature 30W Mi Charging Technology

Chinese handset maker Xiaomi has showcased its 30W wireless fast charging technology that it calls Mi Charge Tubro

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Xiaomi, Charge Turbo, Technology, Company
Xiaomi Hangzhou store. Wikimedia Commons.

Chinese handset maker Xiaomi has showcased its 30W wireless fast charging technology that it calls Mi Charge Tubro, which aims to charge a 4,000mAh battery from 0 to 50 per cent in just 25 minutes.

A full charge on the same size is achieved in 69 minutes. In comparison, the previous best by Xiaomi — Mi 9, which went to 20W — only charged 30 per cent of its 3,300mAh battery in 30 minutes, GSMArena reported on Monday.

Xiaomi, Charge Turbo, Technology, Company
Chinese smartphone manufacturer Xiaomi has become the youngest company on the Fortune Global 500 list for 2019, ranking 468. Pixabay

The upcoming Mi 9 Pro 5G flagship smartphone will be the first phone to feature the 30W Mi Charge Turbo technology, the smartphone player has reportedly confirmed.

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The company has, however, not clarified whether the speedy charger will be included in the retail package or if a customer is required to purchase it separately, as with the Mi 9.

Xiaomi had earlier teased a 100W wired charger, but the public are still far from seeing that in an actual product, the report added. (IANS)