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Xiaomi And Redmi Split up To Become Different Brands

Xiaomi grew to a new high on the back of its successful Redmi 5A and Redmi Note 5 Pro series and refreshed Redmi 6/A/Pro portfolio, added the IDC report

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Xiaomi
Xiaomi.

Bullish on the success of its Redmi series — especially in the Indian market — Chinese handset maker Xiaomi has announced it is making Redmi an independent brand.
The announcement essentially makes Redmi — originally introduced as a budget smartphone line-up by the company in July 2013 — a subsidiary of Xiaomi, like Realme of OPPO.

“Xiaomi has announced to make ‘Redmi’ an independent brand. The new brand has already scheduled a launch event on January 10 in China where it will launch its first smartphone with a 48-megapixel camera sensor,” Gizmo China reported late on Thursday, quoting Lei Jun, founder of the company.

Xiaomi’s pocket-friendly Redmi and Redmi Note series have been the most popular for the company so far.

According to Jun, the reason behind splitting up Redmi and Xiaomi is the “focus”.

The complaint alleged that Xiaomi had used the patents without any license from Yulong.
Xiaomi’s pocket-friendly Redmi and Redmi Note series have been the most popular for the company so far, wikimedia commons

“While the Redmi brand focuses on value-for-money budget smartphones, the Mi brand is focused on high-end devices. Also, the Redmi devices are primarily sold through e-commerce platforms while Mi devices are not e-commerce focused,” Lei was quoted as saying on Chinese micro-blogging site Weibo.

Riding on the success of its budget Redmi series, Xiaomi touched a new high in the third quarter of 2018 in India.

According to International Data Corporation (IDC), Xiaomi shipped 11.7 million units and became the top brand in the Indian market with 27.3 per cent share in the third quarter of 2018.

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Xiaomi grew to a new high on the back of its successful Redmi 5A and Redmi Note 5 Pro series and refreshed Redmi 6/A/Pro portfolio, added the IDC report.

Thanks to its robust sales in India and Europe, Xiaomi reported a 49.1 per cent year-on-year increase in revenue for its third quarter of 2018 as net profit reached 2.48 billion yuan ($357.23 million). (IANS)

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Xiaomi Working on Phone with 64MP Camera: Report

Meanwhile, the Redmi X is also scheduled to arrive with a 48MP primary rear camera as well as an 8MP telephoto lens and a 13MP Ultra-Wide Angle Lens

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Xiaomi
Xiaomi.

Chinese smartphone manufacturer Xiaomi might now bring Samsung’s 64MP sensor on board with its next smartphone.

The mass production of the 64MP camera sensor is expected to begin in the second half of 2019, news website PhoneArena reported on Friday.

According to the report, Samsung will carry out the international premiere of the 64-megapixel camera sensor through a mysterious Galaxy A series phone and an upcoming Redmi phone will be featuring it in China.

The 64MP ISOCELL Bright GW1 sensor would capture 16MP images in low-light scenarios through Samsung’s Tetracell technology.

Xiaomi, Mobile, UP
Xiaomi supplier Holitech Technology on Saturday said it has inaugurated its first component manufacturing plant in Greater Noida. Pixabay

The sensor would also supports up to 100db real-time HDR. In addition, devices featuring it will allow users to capture 1080p slow-motion videos as well as Super PD PDAF technology.

Earlier, the Galaxy A70 was rumoured to be the phone in question to carry the 64MP sensor, though it arrived with a 32MP sensor instead.

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The report doesn’t reveal any further details about the Redmi 64MP camera phone. It is still unsure which Redmi phone will pack 64MP camera.

Meanwhile, the Redmi X is also scheduled to arrive with a 48MP primary rear camera as well as an 8MP telephoto lens and a 13MP Ultra-Wide Angle Lens. (IANS)