Friday, August 7, 2020
Home Lead Story Xiaomi And Redmi Split up To Become Different Brands

Xiaomi And Redmi Split up To Become Different Brands

Xiaomi grew to a new high on the back of its successful Redmi 5A and Redmi Note 5 Pro series and refreshed Redmi 6/A/Pro portfolio, added the IDC report

Bullish on the success of its Redmi series — especially in the Indian market — Chinese handset maker Xiaomi has announced it is making Redmi an independent brand.
The announcement essentially makes Redmi — originally introduced as a budget smartphone line-up by the company in July 2013 — a subsidiary of Xiaomi, like Realme of OPPO.

“Xiaomi has announced to make ‘Redmi’ an independent brand. The new brand has already scheduled a launch event on January 10 in China where it will launch its first smartphone with a 48-megapixel camera sensor,” Gizmo China reported late on Thursday, quoting Lei Jun, founder of the company.

Xiaomi’s pocket-friendly Redmi and Redmi Note series have been the most popular for the company so far.

According to Jun, the reason behind splitting up Redmi and Xiaomi is the “focus”.

The complaint alleged that Xiaomi had used the patents without any license from Yulong.
Xiaomi’s pocket-friendly Redmi and Redmi Note series have been the most popular for the company so far, wikimedia commons

“While the Redmi brand focuses on value-for-money budget smartphones, the Mi brand is focused on high-end devices. Also, the Redmi devices are primarily sold through e-commerce platforms while Mi devices are not e-commerce focused,” Lei was quoted as saying on Chinese micro-blogging site Weibo.

Riding on the success of its budget Redmi series, Xiaomi touched a new high in the third quarter of 2018 in India.

According to International Data Corporation (IDC), Xiaomi shipped 11.7 million units and became the top brand in the Indian market with 27.3 per cent share in the third quarter of 2018.

Also Read- Google Acquires Start-up to Boost Answering Abilities of Google Assistant

Xiaomi grew to a new high on the back of its successful Redmi 5A and Redmi Note 5 Pro series and refreshed Redmi 6/A/Pro portfolio, added the IDC report.

Thanks to its robust sales in India and Europe, Xiaomi reported a 49.1 per cent year-on-year increase in revenue for its third quarter of 2018 as net profit reached 2.48 billion yuan ($357.23 million). (IANS)

STAY CONNECTED

18,959FansLike
362FollowersFollow
1,781FollowersFollow

Most Popular

Inclusivity: A Matter of Survival for Brands

By Puja Gupta Indian men are becoming increasingly self-aware and skin-care is losing its retrograde 'girly' tag. Men are investing in grooming products and going...

Chromotherapy: Heal Physiological, Psychological Imbalances in the Body Through Colours

By Puja Gupta Colours are part of the natural world and they play a major role in a way we feel and react in various...

Helpless, Desperate Pakistani Hindus Convert to Islam to Overcome Troubles

(Editorial Note- The views expressed in this article have been shared from an article published at The New York Times) The lips of Hindus stumbled...

Priyanka Chopra is Being Extra Cautious During Covid Pandemic

Priyanka Chopra and Nick Jonas are being extra cautious during the Covid pandemic. Priyanka opened up on how the couple is coping during the global...

Smoking Linked to Higher Risk of Bone Fracture

Smoking has been linked to a higher risk of bone fracture, but researchers have now identified certain lung-related factors -- such as smoking or...

Gajraj Rao: OTT is Playing Good, Important Role for Content-Driven Films

Actor Gajraj Rao feels the web has emerged as an important platform for content-driven shows and films but to get the right impact for...

Microsoft Announces New Platform to Help Indian Firms Return to Work

Microsoft on Thursday announced the general availability of its Power Platform Return to the Workplace solution in India to help organisations prepare for the...

NYC Celebrates Ram Mandir Bhumi Pujan Despite Ban on Video Display

By Arul Louis Hindus and their supporters in New York City celebrated the laying of the foundation stone for the Ram temple in Ayodhya, ignoring...

Recent Comments